1. You have been appointed as a Strategy Consultant to an Italian Luxury Sports Car
manufacturing brand namely “Pagani Huayra” wanting to enter India. Which one of
Porter’s Generic Strategies would you choose to be operational in India & explain the
reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points?

2.Kikkoman, a Japanese soy sauce manufacturer wishes to enter India. Conduct a PESTLE
analysis for Kikkoman in India & suggest whether Kikkoman should enter India or
otherwise.

3. You are the Chairman of a French FMCG company in India by the name of
“FrenchShine”. You are operating in the “Soaps & Detergents” category & are facing
tough rivals like HUL, Nirma & P&G. You have been operating in India since 2016.
During 2020, there has been a steady decline in your revenues & profitability. Your
market share has also fallen from 6% to 2.5% during 2020. Your competitors are eating
into your market share slowly & steadily during Covid-19 pandemic times.

a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a
JV Strategy or should “FrenchShine” go it alone in India? State your response with
appropriate justifications & reasons. What would be the advantages & disadvantages of
such a strategy?