NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management

Internal Assignment Applicable for April 2021 Examination

1. You have been appointed as a Strategy Consultant to a Belgian Luxury Chocolate brand
namely “Belge” wanting to enter India. Which one of Porter’s Generic Strategies would
you choose to be operational in India & explain the reasons in detail behind your choice

of strategy? Once the strategy has been chosen, explain the categories of customers
you would target alongwith the price points? (10 Marks)

2. Miniso, a Japanese-inspired lifestyle product retailer wishes to enter India’s Retail
market. Conduct a PESTLE analysis for Miniso in India & suggest whether Miniso
should enter India or otherwise. (10 Marks)

3. You are the Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda
India has managed to gain only under 4% of the market share so far & Competitor
brands such as Maruti & Hyundai account for 48% & 15% of the market shares
respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or
a JV Strategy or should Mazda go it alone in India? State your response with
appropriate justifications & reasons. What would be the advantages & disadvantages
of such a strategy?