NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course: Module 4 - Consume: Conversations with Content

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions:-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed Students should follow the following parameter for answering the assignment questions

1. You have been recently hired as a Digital Marketing Manager of a Leading International Automobile Manufacturer which plans to enter India with 2 models, an SUV and a mid-segment car. You are tasked with setting up of the Social Media Marketing for the company. Please write in less than 1000 words What will be the steps you will take? You can make assumptions but state them clearly (10 Marks) For Theoretical Answer Assessment Parameter Weightage Introduction 20% Concepts and Application related to the question 60% Conclusion 20% For Numerical Answer Assessment Parameter Weightage Understanding and usage of the formula 20% Procedure / Steps 50% Correct Answer & Interpretation 30% NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Module 4 - Consume: Conversations with Content Internal Assignment Applicable for June 2020 Examination  (10 marks)
2.  You are starting up an online platform which is an online market-place for Life Coaches. What will be the SEO strategy for your Company? You can make assumptions but state them clearly Please write in less than 1000 words.   (10 Marks)
3. You have just joined SmartNvest (an online mutual fund investment app)
   a. What will be your SEO strategy (Less than 500 words)             (5 Marks)
   b. What will be your Social Media strategy (Less than 500 words)  (5 Marks)
   You can make assumptions but state them clearly