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You are the Online Marketing Manager for a travel company that specialises in familyfriendly wildlife tours within South India. You wish to run Display Ads using Google Ads to drive awareness and traffic to your website. What are the different targeting o |
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| University | Nmims Blog |
| Service Type | Questions |
| Course | NMIMS Assignment Questions |
| Semester | |
| Short Name or Subject Code | Module 3- Connect: Marketing to the connected consumer |
| Product | NMIMS Assignment Questions of Questions (Nmims Blog) |
| Pattern | |
| Price |
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We have two types of assignment for NMIMS
1. General for everyone
2 special and plagarism free unigue assignment
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course:Module 3- Connect: Marketing to the connected consumer
Internal Assignment Applicable for June 2020 Examination
Assignment Marks: 30 Instructions:
Instructions :-
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from other students is not allowed
- Students should follow the following parameter for answering the assignment questions
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For Theoretical Answer |
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Assessment Parameter |
Weightage |
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Introduction |
20% |
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Concepts and Application related to the question |
60% |
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Conclusion |
20% |
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For Numerical Answer |
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Assessment Parameter |
Weightage |
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Understanding and usage of the formula |
20% |
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Procedure / Steps |
50% |
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Correct Answer & Interpretation |
30% |
- You are the Online Marketing Manager for a travel company that specialises in familyfriendly wildlife tours within South India. You wish to run Display Ads using Google Ads to drive awareness and traffic to your website. What are the different targeting options available for Display Ads on Google Ads? Describe how you would use each of the different targeting options above for your specific campaign? (10 marks)
- You have recently taken over as Online Marketing Manager for this brand that sells consumer lifestyle products online. The brand has just launched its website and now wishes to drive sales using Google Ads (Search, Display, Video). You are in charge of developing an Integrated Paid Media Plan to drive online sales. Discuss the steps involved in creating this plan. (10 marks)
- Following is the data from 8 Paid Search Keywords. Please review and answer the following questions:
Keyword
Impressions
Clicks
Cost
Transactions
KW1
6,010
428
5,379
15
KW2
3,130
268
2,310
20
KW3
4,790
248
4,983
3
KW4
15,470
1,043
25,799
11
KW5
46,115
3,310
49,293
70
KW6
3,515
162
6,041
8
KW7
22,600
1,650
58,640
17
KW8
5,040
398
6,944
12
a) What was the average CPC across all the keywords? Which keyword had the highest CPC? Which keyword had the lowest CPC? ( 5 marks)
b) What was the average CPA (cost per Conversion) across all the keywords? Which keyword had the highest CPA? Which keyword had the lowest CPA? (5 marks)