NMIMS Global Access
School for Continuing Education (NGA-SCE)

Course: Module 3- Connect: Marketing to the connected consumer
Internal Assignment Applicable for December 2020 Examination

1. You are digital marketer with a prominent business school in India providing post
graduate diploma programme in Digital marketing. Explain which social media page
(network) will you use and how you will let your business transition from the

traditional 4P's to the digital 4C's in digital space.
 

2. You are a digital marketing manager in a confectionary store selling custom cakes for
events. Write a Google AdWords Search Campaign for the same. (10 Marks)

3. Subway is an American privately held restaurant franchise that primarily sells
submarine sandwiches and salads. The company is planning to open its first restaurant
in a remote rural area of Uttarakhand where healthy dining or snacking habits are rare
amongst families given the socio-cultural dynamics of the place, though the families
have high spending power.

a. Design and explain the value journey canvas for Subway restaurant as a marketing
manager of the place, using digital methods. (5 Marks)

b. Suugest some traditional promotional tools you will use to support your digital
methods