NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course: Module 5 - Close: Optimizing for Conversions

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions :-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

1. While analyzing the web traffic of a website, you notice, that there has been a significant increase in the traffic over the past few months. What are the analytical data points you will examine to arrive at the reasons for this spurt in traffic? (10 marks)
2.  What are the factors you will consider for ascertaining whether a website is SEO Optimized? (10 Marks)
3. . a. How does social media engagement help in lead generation? Explain (5 marks)
      b. What is Omni Channel Marketing. Give some examples (5 marks)