Taking apt examples for every stage, explain the evolution of stages of marketing era? |
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing strategy
Internal Assignment Applicable for December 2020 Examination
1. Taking apt examples for every stage, explain the evolution of stages of marketing era?
(10 Marks)
2. Tata Group has various business units under it also called as strategic business units.
Study the business units under tata group and explain importance of SBU’s along with
the different levels of strategy. (10 Marks)
3. ABC Co. is into manufacturing of Garments for the Indian market.
a. If you are the manager there, what according to you would be the issues that you will
face while making strategic business decisions? (5 Marks)
b. What would be the paradigm shift in your marketing strategies?