NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Mass Communication

Internal Assignment Applicable for December 2020 Examination

1. Shivsundar Industries is a leading food products company in the western region of
India. Their production units and head office are based in deeper parts of Maharashtra.
While the company is doing very well in traditional food products, the new directors
think the reach should be much wider and decide to plunge into mass media. However,

it’s a family owned business and the young directors need prepare points talking about
various uses of mass media for the earlier generation directors.
Please put up in details all the points high lighting various uses of mass media and how
will they help Shivsundar Industries.

2. Anish is working for a large advertising organization in a big city. His organization is
involved in some big-ticket projects into television and film media. Anish is heading
the content analysis department and keeps working with a fleet of interns all the time.
One important aspect of content that Anish always like to train the interns on is Media
Content Analysis. Please enumerate the concept of media content analysis and
advantages and disadvantages of it. (10 Marks)

3. Today violence has become an integral part of media. Whether it is entertainment
Media or information media, the scenario is such that violence is selling better than
anything else. Let us look at two aspects of the relations between media and violence.
Please share your thoughts about

a. Effects of violence in media on the society (5 Marks)

b. Violence in news media.