NMIMS Global Access
School for Continuing Education (NGA-SCE)

Course: Module 2- Catch: Marketing Framework for the connected consumer
Internal Assignment Applicable for December 2020 Examination

1. Mr. Ashish is an insurance consultant and has no online presence. He approaches you to
understand the POEM Framework? Identify and suggest Paid, Owned, Earned media for
Ashish so that his online visibility improves. (10 Marks)

2. Mr. Santosh is a tution teacher, he was suggested by a friend to build a website for his
online presence. The website is named as www.santoshsinghapurkar.com. His notes are
very popular in the area where he teaches. He has uploaded partial notes on his website

but it has not generated traffic. What options will you suggest Mr. Santosh to get more
traffic to his website? (10 Marks)

3. You are in the market for new tablet that you want to purchase so that you can complete
the online course that you have recently joined. Explain how you will go about making
this purchase using:

a. AIDA purchase funnel (5 Marks)

b. Consumer Decision Journey