1. What do you understand by the term “Marketing Mix”? Discuss the role and importance of Marketing Mix in Tourism Industry. 20

2. Discuss the relevance of social marketing in modern society. Substantiate your answer with suitable examples. 20

3. Define Market Research. Discuss the purpose, usage and application of Market Research in Tourism Industry. 20

4. Discuss the significance of Product Life Cycle in Marketing Management. 20

5. Write short notes on (any two) : 2 X 10 = 20

i. Market Segmentation

ii. Determinants of Pricing

iii. Service Characteristics

6. Explain the process of a new product development. Substantiate your answer with suitable examples from Tourism Industry. 20

7. What do you understand by Sales Forecast? What are the different approaches used for the preparation of sales forecast? 20

8. What do you understand by Sales Promotion? What are the various methods of sales promotion? Explain with the help of examples from Tourism and Hospitality industry. 20

9. „Branding and packaging are essential components of Product Management‟. Comment on this statement in light of tourism products. 20

10. Write short notes on any two of the following: 2 X 10 = 20

i. Psychological factors influencing the consumer behaviour

ii. Stages in Buyer decision making process

iii. Government control on Product design