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1. General for everyone
2 special and plagarism free unigue assignment 

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NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course:New Product Development and Managing Innovation

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions :-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

1. Hyundai has launched its battery car in the market and others companies like MG hector is following the innovation in Indian market. What type of innovation (Radical or incremental) you will consider in a shift from the petrol/diesel car to battery car? Give reasons to support your answer. ( 10 marks)
    
2. Explain the role of house of quality in quality function deployment. What are the benefits of implementation of house of quality? How it conducts the competitive assessment? (10 Marks)
    
3.  a. Samsung and Motorola have widely launched and done the branding of folding phone. The mobile manufacturer Apple wants to take the decision on new product development using ‘technology S curve’. How the curve helps apple to build a new product? (5 Marks)
   
   3. b. How can the competitor analysis be done in the case described in part (a)? (5 Marks)