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NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course: Operations and Supply Chain Strategies

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions :-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

1. A beverage company based in United Kingdom is selling smoothies from pure raw fruit ingredients. It is been for a long time in UK with its revenues growing from $ 50 mn to $ 500 mn. It has decided to enter into Indian market. The company has planned to procure material from various geographies of potential suppliers. Suggest an entry strategy, procurement planning and operations excellence. (10 marks)
   
    
2. A successful startup based out in Mumbai, India is into the customized bed solutions with focus on health to correct lifestyle disorders in travelling. It wants to expand its footprint PAN India by setting up its operations. Design a strategic approach to different aspects of the business it needs to follow with focus on effective logistics and supply chain strategies keeping in mind the marketing function integration for meeting the market needs in a timely manner. (10 marks)