NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management

Internal Assignment Applicable for April 2021 Examination

1. As a marketing consultant, you need to highlight any emerging Demographic Trend either
in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies
such as Hindustan Unilever take advantage of this trend & make changes to their
advertising or new product development strategies?

2. Staples is a US based office stationery brand that is planning to enter India. As a Marketing
Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B
potential customer base in India. Name any 5 potential B2B customer segments for
Staples in India. 

3. India has registered the second highest Covid-19 case load in the whole world. This has
led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing
Consultant to Ministry of Tourism, Govt of India, suggest the following: -

a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists
back to India. Highlight the key communication messages that you will use.

b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms
& describe your innovative initiatives?