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An Indian company is planning to setup a base in UK. They are confused as to which management orientation should they follow and what are the nuances of the same. Can you please guide them on the same? |
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| University | Nmims Blog |
| Service Type | Questions |
| Course | NMIMS Assignment Questions |
| Semester | |
| Short Name or Subject Code | International Marketing |
| Product | NMIMS Assignment Questions of Questions (Nmims Blog) |
| Pattern | |
| Price |
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2020 Examination
1. An Indian company is planning to setup a base in UK. They are confused as to which
management orientation should they follow and what are the nuances of the same. Can
you please guide them on the same?
2. As a part of the team working on the factors positively and negatively affecting global
marketing specially post Covid, can you please share your thoughts on the driving and
restraining forces affecting Global Marketing? (10 Marks)
3. ABC Ltd., an Indian firm dealing with sports goods and sportswear is planning to
venture out into Japan
a. Can you guide them about the cultural parameters that they need to be aware of?
(5 Marks)
b. Can you also help them differentiate between high and low context culture?