IMTC  633  Managing Startups

 

1. Dashboards provide

• Great for prediction of growth 

• None of the above

• Gives figures only

• The visualization of this information in ways that are easy to use and support taking action

2. A test trial allows for a prospective customer to

• Try the product when not out inthe market yet

• Both a) and c)

• Try your company’s product or service for a set duration of time

• Try the product in the developmental stages

3. Before building a business, the foundation has to be laid, this can be done best through an equation function that has the following primary functions

• Idea, solution 

• None of the above 

• Both a) and b)

• Entrepreneur

4. The performer leader

• Craves freedom

• Leads by example

• Loves the spotlight

• Great critical power

5. Customer Experience Personas are

• Potential customers

• Ideal customers

• Unhappy customers

• First time customers

 

6. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element

• Generation and core element 

• Business model and generation 

• Business model and the core element

7. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million operated established businesses. GEM is

• Global economic Monitor

• Gleneagles Entrepreneurship Monitor 

• Global Entrepreneurship Monitor 

• Global Enterprise Meter

8. ______ focus on seed-funded start-ups on the cusp of rapid growth

• Grants

• Incubators

• Banks

• Accelerators

9. Solution channels from the Solution (So) Model Elements is

• Research for target audience

• Solutions to problems being faced by customers

• Research to identify a market

• Most cost- efficient ways to reach out to customers

10. Brand identity elements are

• Positioning, tagline 

• Logo, Name 

• Colour, Tagline 

• All of the above

11.  ____ are high net worth individuals who invest their own money at early stages of a start-up's life.

• Family and friends

• Angels 

• Banks

• Venture capitalists

 

12. Some are forced to become entrepreneurs. Reason being

• Passion

• Because everyone else is doing

• Both a) and b)

• Necessity

13. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds raised through friends and family provide

• Seed capital

• For the established start-ups 

• Funds for marketing  

• None of the above

14. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

• Peripheral culture elements 

• Additive culture elements 

• Core culture elements

15. Value Proposition (Vap) from the Solution (So) Model Elements is

• Value of the employees 

• Value of the product 

• Value of the technology

• Values you deliver to the customer by solving a specific problem they have with a certain product or service.

16. _____all contribute to ever more rapid change

• Socialist economic influences

• Agriculture and in-ward looking economic influences

• Globalization,  industrialisation

• Globalization, technology, and economic influences

17. Individuals in the talent cloud are

• Specialist

• All of the above

• Can be hired as per the need and requirement

• Specialists with varied experience

 

18. Opportunity is

• The target audience

• The idea itself

• The transition from an idea to a viable business

• None of the above

19. Which of the characteristics below holds true for an entrepreneur

• Take a path where others will not tread 

• Both a) and b)

• Ability to take calculated risks

• Prefer to follow a template

20. Bundling can occur with

• the same product only

• a company's own products/services, other companies ‘products/services, or a combination of both.

• Complimentary products only

• Only a company's own products

21. We now share knowledge and create content collaboratively

• In a variety of environments 

• Only in a strict formal surrounding 

• Only with colleagues we trust 

• Only in an office environment

 22. Major categories to support the eco-system of an entrepreneur are

• All of the above

• Policy 

• Human capital 

• Intersections

23. Much like a family dynamic, business will eventually

• None of the above

• Need a set of values

• Disintegrate

• Face problems between employees

 

24. Before mechanization, in late-eighteenth century Britain, textiles were made primarily

• None of the above

• At common market place

• At home

• At common community place in villages

25. Design thinking is

• Combining the utility with refines of the look and feel of the product 

• Combining the need and extra help that a certain product can render 

• None of the above

• combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analysing and fitting various solutions to the problem context.

26. What makes an idea unique?

• The simplicity of an idea

• Just one of a kind idea

• Idea and how you connect the need, the opportunity and eventually the execution will make your version unique

• The usage of the idea

27. Liquid workforce is

• Both a) and b)

• An employee but working remotely 

• Individuals hired on a project basis 

• Freelance workers

28. Which of the statements below is true

• As you grow and change, so will your business

• The business remains static at all times

• The business changes only at regular well-defined intervals

• There are no equations with adaptable structure that will fit your business through the ups and down.

29. ______ speaks to the totality of the brand

• Advertisement

• Brand identity

• Logo 

• Tagline

30. How can a simple idea be described

• An idea that can easily be explained by a child

• An idea with lots of variables 

• An idea that solves a problem 

• An idea in use

 

1. Expansion can be partnered with diversification since a company in a scaling model will expand to

• All of the above

• New markets

• Verticals

• Geographies

2. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element

• Generation and core element 

• Business model and generation 

• Business model and the core element

3. Healthy core culture

• Helps only the employers

• Helps increase the productivity and growth of an organization

• Helps only the employees

• Is of no help

4. SEO, Email, Direct Marketing, Telemarketing, Social Media are

• Business plan tool

• Places to find your audience

• Both a) and b)

• Marketing tool

5. Bundling can occur with

• a company's own products/services, other companies' products/services, or a combination of both.

• Complimentary products only 

• Only a company’s own products 

• the same product only

6. The sharing economy, the era of maker, the anywhere liquid force is _____

• None of the above

• Part of the Forces of change

• Inter mitten economy

• Characteristics of a developing economy

7. When making your team for a start-up. A perfect team will comprise of

• Developer, Designer, business developer

• Developer, Designer, domain expert

• Both a) and c)

• Marketer, technical engineer, domain expert

8. Liquid workforce is

• Both a) and b)

• An employee but working remotely 

• Individuals hired on a project basis 

• Freelance workers

9. A landing page is

• The home page 

• none of the above 

• The entire website

• a single page on a website dedicated to a specific promotion or deal that the company is offering

 

10. Major categories to support the eco-system of an entrepreneur are

• All of the above

• Human capital

• Policy 

• Intersections

11. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

• Peripheral culture elements 

• Additive culture elements 

• Core culture elements

12. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding 

• Only with colleagues we trust 

• Only in an office environment 

• In a variety of environments

13. ______all contribute to ever more rapid change

• Agriculture and in-ward looking economic influences 

• Globalization, technology, and economic influences 

• Globalization, industrialisation

• Socialist economic influences

14. Direct selling commonly occurs through

• All of the above

• Home parties

• One on one consultation

• Mobile location

15. Customer experience Insights

• Collects, measures and manages customers insights and feed back

• Are not important for start-ups

• Are forms that a customer is required to fill

• Are a part of the business process which is neglected

16. ______focus on seed-funded start-ups on the cusp of rapid growth.

• Grants

• Incubators

• Banks

• Accelerators

17. Programs like Growth Hacking, Partners, Loyalty Programs, Events, PR, Word of Mouth, Sponsorship, and PPC are the vehicles used to

• All of the Above

• Build the product

• Market

• Make a business plan

18. The performer leader

• Craves freedom

• Leads by example

• Loves the spotlight

• Great critical power

19. Individuals in the talent cloud are

• Can be hired asper the need and requirement 

• Specialists with varied experience 

• Specialist

• All of the above

20. Some are forced to become entrepreneurs. Reason being

• Both a) and b) 

• Passion

• Necessity

• Because everyone else is doing

21. Funding that relies on financing from a large pool of backers usually made online through a web platform is

• Family and friends 

• Crowdfunding 

• Venture capitalist 

• Boot strapping

22. The _____ can visualize the possibilities and translate the vision into wireframes for the Technical Engineer

• Domain   expert 

• Business developer 

• Creative, designer 

• Developer

23. Strategic foresight is the practice of creating

• None of the above

• A functional view of the future, or future events and possibilities to prepare for any possible adversity

• Both a) and b)

• A functional view of the future, or future events and possibilities, in such a way as to take full advantage of opportunities,

24. Dashboards provide

• Great for prediction of growth 

• None of the above

• Gives figures only

• The visualization of this information in ways that are easy to use and support taking action

25. A Loyalty program of marketing program elements is

• Structured to encourage brand loyalty through encouraging buying behaviour

• Structured for loyalty towards certain product channel

• Structured for another partners loyalty

• Structured for internal employee loyalty

26. What makes an idea unique?

• Idea and how you connect the need, the opportunity and eventually the execution will make your version unique

• Just one of a kind idea 

• The usage of the idea 

• The simplicity of an idea

27. There are many components to _____ including card sorting, tree testing, eye tracking, focus groups, AIB testing, surveys, interviews, contextual inquiry and heuristic evaluations

• Benchmarking

• Usability testing 

• Behavioural targeting 

• All of the above

 

28. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million operated established businesses. GEM is

• Global economic Monitor

• Gleneagles Entrepreneurship Monitor 

• Global Entrepreneurship Monitor 

• Global Enterprise Meter

29. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds raised through friends and family provide

• Seed capital

• For the established start-ups 

• Funds for marketing  

• None of the above

30. The term "Open Innovation was promoted as

• Innovation of different products wider same roof 

• None of the above

• Innovation of similar products

• Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and internal and external paths to market

 

1. Customer Experience Personas are 

• First time customers 

• Unhappy customers 

• Ideal customer s 

• Potential customers

 

2. Positioning of a brand 

• The kind of store it will be placed in 

• The position in the store 

• Is the unique value of the product to the customer 

• None of the above

 

3. Which of the below is untrue when we speak of a Romantic leader 

• Craves freedom 

• competitive

• Wants creativity 

• The instant expert

 

4. Sensory branding includes 

• voice

• Sound 

• Touch: Taste/ smell

• All of the above

 

5. Dashboards provide

• The visualization of this information in ways that are easy to use and support acting

• Gives figures only 

• Great for prediction of growth 

• None of the above

 

6. Customer experience strategy, Customer understanding: Design: Governance, measurement and culture are  six

• Is a part of research design 

• discipline of customer service 

• Both a) and b) 

• None of the above

 

7. Before a business: the foundation has to be laid: this can be done best an equation function that has the following primary function 

• 
  Entrepreneur 

• Idea: solution 

• Both a) and b) 

• None of the above

 

8. ________________ are the powerful alias  that are there for you and provide advice, perspective and guidance that transform you

 

• Advisor

• Lawyers

• Mentors

• Friends

 

9. what make  an idea unique

• Just one of kind idea

• Idea and how you connect the need, the opportunity and eventually the execution will make your version  unique

• The simplicity of an idea

• The usage of idea

 

10. When making your team for a start-up. A perfect team will comprise of 

• Marketer , technical engineer domain expert 

• Developer Designer domain expert 

• Developer Designer business developer 

• Both a) and c)

11. _______________ speaks to the totality of the brand.

• Brand identity 

• Logo 

• Tagline

• Advertisement

 

12. The Solution (So) function of the foundation equation have the following elements 

• Business model and the approach element 

• Business model and the core element 

• Generation and core element

• Business model and generation

 

13. Pop up space is

• Mobile space

• Permanent store provided in store

• Permanent store

• None

 

14. SEO Direct Marketing: Telemarketing: Social Media are 

• Marketing tool 

• Places to find your audience 

• Business plan tool 

• Both a) and b)

 

15. Bundling can occur with

• a company's own products\services, other companies' products\services, or a combination of both. 

• Only a company' s own products 

• the same product only 

• Complimentary products only

 

16. A landing page is 

• The entire website 

• The home pages

• a single page on a website dedicated to a specific promotion or deal that the company is offering

•  none of the above

 

17. Opportunity is

• The transition from an idea to a business 

• The Idea 

• The target audience 

• None of the above

 

18. Value Proposition (Vap) from the Solution (So) Model Elements is 

• Value of the product 

• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service 

• Value of the technology 

• Value of the employees

 

19. We now share knowledge and create content collaboratively 

• Only in a strict formal surrounding 

• Only in an office environment 

• In a variety of environments

• Only with colleagues we trust

 

20. The sharing economy, the era of maker the anywhere liquid force is 

• Inter mitten economy 

• Part of the Forces of change 

• Characteristics of a developing economy 

• None of the above

 

21. Major categories to support the eco-system of an entrepreneur are 

• intersection

• policy 

• Human capital 

• All of the above

 

22. Which of the characteristics below holds true for an entrepreneur 

• Abiliity to take calculated risks 

• Take a path where others wül not tread 

• Prefer to follow a template 

• Both a) and b)

 

23. GEM found that over a year period 126 million women started or ran businesses and 98 million operated established businesses. GEM is 

• Global Enterprise Meter 

• Global Entrepreneurship Monitor 

• Global economic Monitor 

• Gleneagles Entrepreneurship Monitor

 

24. A perfectionist leader 

• Hates time lines and schedules 

• Feels pride in being needed

• Leads by example 

• Only a) and c)

 

25. The Boulder Thesis is defined as follows: 

• Entrepreneurs must lead the start-up community 

• The leaders must have a long-term commonest 

• The start-up community must be inclusive of anyone who wants to participate in it 

• All of the above 

 

26 . Program like Hacking, Partners, Loyalty Prograrns: Events: PR: Word of Mouth: Sponsorship: and PPC are the vehicles used to 

• Market 

• the product 

• Make a business plan 

• All of the above

 

27. Much like a family dynamic, business will eventually

• Need a set of values

• Disintegrate 

• Face problem between employees

• None of the above

 

28. Individuals in the talent cloud are

• Can be hired as per the need and requirement 

• Specialist 

• Specialists with varied experience 

• All of the above

 

29. _____________________ focus on seed-funded startup ON THE CUSP OF RAPID GROWTH.

• Accelerator

• Grants

• Incubators 

• Banks

 

30. A loyalty program of marketing program elements is

• Structured for internal employee loyalty 

• Structured for another partners loyalty 

• Structured to encourage brand loyalty encouraging buying behaviour 

• Structured for loyalty towards certain product channel

 

1. Which of the characteristics below holds true for an entrepreneur. 

• Ability to take calculated risks 

• Take a path where others will not tread 

• Prefer to follow a template 

• Both a) and b)

 

2. Growth Hacking is a program with one absolute focus. That is

• Hacking 

• Growth

• Planning

• Recruitment

 

3. Programs like Growth Hacking, Partners, Loyalty Programs: Events: PR: Word of Mouth: Sponsorship: and PPC are the vehicles used to 

• Market 

• the product 

• Make a business plan 

• All of the above

 

4. Individuals in the talent cloud are

• Can be hired as per the need and requirement

• Specialist 

• Specialists with varied experience

• All

 

5. The Solution (So) function of the foundation equation have the following elements 

• Business model and the approach element

• Business model and the core element 

• Generation and core element 

• Business model and generation

6. _____________ are high net worth individuals who invest their own money at earlier stage of start-up life's.

• Angels

• Family and friends

• Venture capitalist

• Banks

 

7. Values (Val), Symbols (Sym): Balance (Bal) are all 

• Additive culture elements 

• Core culture elements 

• Peripheral culture elements 

• Personal culture elements

 

8. Sensory branding includes 

• Voice

• Sound 

• Touch: Taste/ smell 

• All of the above 

 

9. Franchises as part of the Solution (So) Approach Elements is 

• Part of your strategy to expand business 

• An existing business privilege that you purchase 

• Both a) and b) 

• None of the above

 

10. How can a simple idea be described 

• An idea that solves a problem 

• An idea that can easily be explained by a 

• An idea with lots of variables

• An idea in use

 

11. Opportunity is 

• The transition from an idea to a business 

• The Idea 

• The target audience 

• None of the above

 

12. There are many components to _____________including card sorting, tree testing, eye tracking, focus groups, AB testing, surveys, interviews, contextual inquiry and heuristic evaluations 

• Usability testing 

• Benchmarking

• Behavioural targeting 

• All of the above

 

13. The ____________ brings to the table experience and knowledge of industry that another founder lacks.

• Business developer

• Designer

• Developer

• Domain Expert

 

14. Customer Experience Personas are 

• First time customers 

• Unhappy customers 

• Ideal customer s 

• Potential customers

 

15. ________________ are the powerful alias  that are there for you and provide advice, perspective and guidance that transform you

 

• Advisor

• Lawyers

• Mentors

• Friends

 

16. Value Proposition (Vap) from the Solution (So) Model Elements is 

• Value of the product 

• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service 

• Value of the technology 

• Value of the employees

 

17. Bundling can occur with

• a company's own products\services, other companies' products\services, or a combination of both. 

• Only a company' s own products 

• the same product only 

• Complimentary products only

 

18. Direct selling commonly occurs through

• Home Parties

• One on one consultation

• Mobile location

• All of the above

 

19. ______________ all contribute to ever more rapid change

• Globalization, technology, and economic influence

• Globalization, industrialization

• Agriculture and  in ward looking economic influences

• Socialist economic influences

 

20. The sharing economic, the era of maker, the anywhere liquid force is_____________.

• Inter mitten economy

• Part of the force of change

• Characteristics of developing economy

• None of the above

 

21.  __________ focus on seed funded startup on the cups of rapid growth.

• Accelerator

• Grant

• Incubators

• Banks

 

22. The Phase-1 original industrial revolution was between

• 1750-1870

• 1700-1750

• 1800-1850

• 1000-1500

 

23. When making your team for a start-up. A perfect team will comprise of 

• Marketer , technical engineer domain expert 

• Developer Designer domain expert 

• Developer Designer business developer 

• Both a) and c)

 

24. Solution channel from the solution (S0) model element

• Most cost-efficient way to reach out to customers

• Solution to problems being faced by customers

• Research for target audience

• Research to identify a market

 

25. Customer Experience insights

• Collect, measures and manages customer insight a feedback

• Are forms that customers is required to fill

• Are not important for startups

• Are a part of  the business process which is neglected

 

26. The funding clusters are group of individuals that help funds a  business at various stages of its lifecycle .

• For the establish startups

• Sed capitals

• Funds for marketing's

• None

27. Dashboards provide

• The visualization of this information in ways that are easy to use and support taking action

• Gives figures only 

• Great for prediction of growth 

• None of the above

28. A Loyalty program of marketing program elements is

• Structure for employee locality

• Structure for another partner's locality

• Structure for encourage brand loyalty through encourage buying behaviour

• Structured for loyalty towards certain products channel  

 

29. The Performer leader

• Great critical powers

• Leads by examples

• Loves the spotlights

• Craves Freedom

 

30. Seo, email, direct marketing, telemarketing, social media are

Marketing tool

Place to find your audience

Both a & b

Business plan tool

 

29. Major category to support the eco-system of the entrepreneur are:

All the above

Policy

Intersections

Human capital

 

28. The essentialist entrepreneurs are essentially

Need based entrepreneurs where the key is necessity

Looks at the largest interest of the society

May need extra income for household

Both a&b

 

27. Opportunity is 

The idea itself

The target audience

None of the above

The transition from an idea to a viable business

 

26. ____ speaks the totality of the brand

 Logo

Advertisement

Tagline

Brand equity

 

25. Which of the statement below is true

The business remains static all times

As you grow and change, so will your business

There are no equation with adaptable structure that will fit your business through the ups and down

The business changes only at regular well-defined intervals

 

24.______ are high net worth individuals who invest their own money at early stages of a start-up’s life

Family and friend

Venture capitalists

Banks

Angels

 

23. Expansion can be partnered with diversification since a company in a scaling model will expand to

Verticals

Geographies

All of the above

New markets

 

22. A test trial allows for a prospective customer to

Try the product when not out in the market

Try your company product or services for a set duration of time

Try the product in the developmental stages

Both a &c

 

21. Solution channels from the solution (so) model element is

Most cost-efficient ways to reach out to customers

Research to identify a market

Solution to problems beings faced by customers

Research for target audience

 

20. The boulder thesis is defined as follows

The start-up community must be inclusive of anyone who wants to participate in it

The leader must have a long term commitment

All of the above

Entrepreneurs must lead the starts –up community

 

19. There are specific____ that every business will have in them

Modules

Both a&b

Elements

None of the above

 

18. Growth hacking is a program with one absolute focus. That is

Planning

Recruiting

Growth

Hacking

 

17. Sensory branding includes

All of the above

Voice

Touch, taste /smell

Sound

 

16. Brand identity elements are

Positing, tagline

Logo, name

All of the above

Colour, tagline

 

15. The performer leader

Craves freedom

Great critical power

Leads by example 

Loves the spotlight

 

14. Customer experience personas are

First time customer

Unhappy customer

Ideal customer

Potential customers

 

13. Value preposition (vap) from the solution (so) model element is

Value of the employee 

Values you deliver to the customer by solving a specific problem they have with a certain product or service

Value of the technology

Value of the product

 

12.there are many components to _____ inclusing card sorting, tree testing, eye tracking, focus group, A/B testing, surveys, interviews contextual inquiry and heuristic  evaluation

All of the above

Usability testing

Behavioural testing

Benchmarking

 

11. We now share knowledge and create content collaboratively

In a variety of environment

Only with colleagues we must

Only in a strict formal surrounding

Only in an office environment

 

10. Resources diversification

Both b&c

Creates confusion in the market

May offer another potential scaling strategy

Extends your reach

 

9.______ all contributes to ever more rapid change

Globalization, technology, and economic influence

Socialist economic influence

globalisation, industrialization

Agriculture and in-ward looking economic influence

 

8. Positioning of a brand

The kind of store it will be placed in

The specific position in the store

None of the above

Is the unique value of the product to the customer?

 

7. The funding cluster are group of individual that help fund a business at various stages of its lifecycle. Funds raised through friends and family provide

None of the above

For the established start-ups

Funds for marketing

Seed capital

 

6. Liquid force is

Both a& b

An employee bur working remotely

Freelance worker

Individual hired on a project basis

 

5. Strategic foresight is the practice of creating

A functional view of the future, or future events and possibilities, in such a way as to take full advantage of opportunities

A functional view of the culture, or future events and possibilities to prepare for any possible adversity

Both a& b

None of the above

 

4. Individual in the talent clouds are

Specialist with varied experience

Can be hired as per the need and requirement

Specialist

All the above

 

3. The ________ can visualize the possibilities and translate the vision into wireframes for the technical engineer

Developer

Business developer

Domain expert

Creative, designer

 

2. funding that relies on financing from a large pool of backers usually made online through a web platform is

Venture capitalist

Boot strapping

Crowd funding

Family and friends

 

1. Some are forced to become entrepreneur. Reasons being

Passion

Because everyone is doing

Both a& b

Necessity

 

30. A test trial allows for a prospective customer to

Try your company’s product or service for a set duration of time

Try the product in the developmental stage

Try the product when not out in the market yet

Both a and c

 

29. SEO, email, direct marketing, social media are

Marketing tool

Both a&b

Places to find your audience

Business plan tool

 

28. What makes an idea unique?

Just one of a kind idea

The simplicity of an idea

Idea and how you connect the need, the opportunity and eventually the execution will make your version unique

The usage of the idea

 

27. The performer leader

Craves freedom

Leads by example

Great critical power

Loves the spotlight

 

26. GEM found that over a three-and-half year of period, 126 million women started or ran business and 98 million operated established business. GEM is

Global economic monitor

Global enterprise model

Gleneagles entrepreneurship monitor

Global entrepreneurship monitor

 

25. Elements of a great idea are

All of the above’

Uniqueness

Need and opportunity

Simplicity and vision

 

24. We now share knowledge and create content collaboratively

Only in a strict formal surrounding

In a variety of environment

Only in an office environment

Only with colleagues we trust

 

23.____ are high net worth individual who invest their own money at early stages of a start up’s life

Venture capitalist

Angels

Family and friends

Banks

 

22.____ are the powerful allies that are there for you and provide advice, perpective and guidance that transform you.

Friends

Advisor

Lawyers

Mentors

 

21. Bundling can occur with

The same product only

Only a company’s own product

A company’s own products/services, other companies products/services, or a combination of both

Complimentary products only

 

20. Some are forced to become entrepreneur reason are

Passion

Because everyone else is doing

Both a and b

Necessity

 

19. The essentialist entrepreneurs are essentially

Need based entrepreneurs where the key is necessity

Looks at the largest interest of the society

May need extra income for household

Both a&b

 

18. Which of the characteristics below holds true for an entrepreneur

Ability to take calculated risk

Take a path where others will not tread

Both a and b 

Prefer to follow a template

 

17. The boulder thesis is defined as follows

The start-up community must be inclusive of anyone who wants to participate in it

The leader must have a long term commitment

All of the above

Entrepreneurs must lead the starts –up community

 

16. Positioning of a brand

The kind of store it will be placed in

The specific position in the store

None of the above

Is the unique value of the product to the customer

 

15. Solution channels from the solution (so) model element is

Most cost-efficient ways to reach out to customers

Research to identify a market

Solution to problems beings faced by customers

Research for target audience

 

14. The phase- 1- original industrial revolution was between

1000-1500

1750-1870

1700-1750

1800-1850

 

13. Liquid force is

Both a& b

An employee bur working remotely

Freelance worker

Individual hired on a project basis

 

12. Values (val), symbol (sym), balance (bal) are all

Peripheral cultural system

Personal culture elements

Addictive culture elements

Core culture elements

 

11. Dashboard provides

Great for prediction of growth

The visualization of this information in ways that are easy to use and support taking action

None of the above

Gives figure only

 

10. Sensory branding includes

All of the above

Voice

Touch, taste /smell

Sound

 

9. A landing page is 

The entire website

A single page on a website dedicated to a specific promotion or deal that the company is offering

The home page

None of the above

 

8. mip as an innovation method element provide for

Accelerated use of licensing

Both A and B

Creation of joint ventures or spin-offs

None of the above

 

7. Which of the below is untrue when we speak of a romantic leader

Wants creativity

Competitive

Craves freedom

The instant expert

 

6. Growth hacking is a program with one absolute focus. That is

Hacking

Planning

Recruiting

Growth

 

5. Franchise as a part of the solution (so) approach elements is

Both a and b 

An existing business privilege that you purchase

Part of your strategy to expand business

None of the above

 

4. ____ speaks the totality of the brand

 Logo

Advertisement

Tagline

Brand equity

 

3. Major category to support the eco-system of the entrepreneur are:

All the above

Policy

Intersections

Human capital

 

2._____ focus on   seed –funded start-ups on the cusp of rapid growth

Grants

Banks

Incubator

Accelerators

 

1. A perfectionist leader

Hates time lines and schedule

Feels pride in being needed

Lead by example

Both a and c