1. What do you understand by the term Personnel Management? Why is it important in the service industry? 20

2. Explain the two theories of motivation in detail. . 20

3. How is an aptitude test different from an intelligence test? Explain with examples. 20

4. What are the various types of interview? Which type of interview suits best for immediate recruitment? 20

5. What is tourism marketing? Explain the marketing mix in detail. 20

6. What is the importance of proper induction? Explain the activities a new recruit undergo during the induction programme? 20

7. Write short notes on: - 10X2 = 20 a. Job Enrichment b. Vestibule Training .

8. Why is career planning important in the tourism industry. How does it help in living a bright future? 20

9. Define indiscipline. What factors lead to indiscipline? 20

10. What is counseling? What are the skills and techniques required for counseling? 20