We have two types of assignment for NMIMS

1. General for everyone
2 special and plagarism free unigue assignment 

for more enquiry please contact our sales team

NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course: Research Methodology

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions :-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

1. Explain what is meant by independent variables and moderating variables. Identify any three independent variables and any three moderating variables from the Unified Theory of Acceptance and Use of Technology (UTAUT) model as shown below. What is dependent variable? Identify the one from this model
    
2. Explain the types of scale that are used in the following survey questionnaire:
   1. Gender (male/female)
   2. Age (no. of years)
   3. Annual income in Rs. Lac
   4. On a scale of 0 to 10, how likely will you recommend our services to your friends? How will you measure the central tendency for gender and age? (10 Marks)
    
3. . “We must quickly work out how to reduce the cost of our production process. Without reducing the cost of production process by at least 20%, we can’t turn profitable. It’s an important and urgent exercise!” Mr Godbole, newly joined CEO of Acme Chemicals tried to emphasize the urgency and importance of the proposed exercise to his senior colleagues. “Yes, I will immediately form a task force consisting of internal subject matter experts and produce a report within a couple of weeks”, Mr Mehra, Head of Production quickly responded. “I have a differing thought,” interrupted Mr Iyer, Head of Sales. “We should invite an external consultancy firm for this work”. “Why? Why do we need external guys when we have the expertise internally?” Mr Mehra was clearly upset with the proposal of Mr Iyer.
   
   a. What arguments will Mr Iyer will put forth? (5 Marks)
   
   b. What arguments will Mr Mehra will put forth? (5 Marks)