Product Detail
Explain various factors that will affect the consumer behaviour in the purchase of Protect Soap |
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| University | Nmims Blog |
| Service Type | Questions |
| Course | NMIMS Assignment Questions |
| Semester | |
| Short Name or Subject Code | Module 1- Cultivate: Revisiting Marketing concepts & Introduction to Online Media |
| Product | NMIMS Assignment Questions of Questions (Nmims Blog) |
| Pattern | |
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Module 1- Cultivate: Revisiting Marketing concepts & Introduction to Online Media
Internal Assignment Applicable for December 2020 Examination
M/s Universe is popularly selling beauty soap in the market and now plans to launch a
important feature that is killing germs 100%. The product will be sold at a premium. The
company has hired you as a marketing head to handle the Protect brand.
1. Explain various factors that will affect the consumer behaviour in the purchase of Protect
Soap. (10 Marks)
2. Explain various types of Segmentation for the Protect Soap. (10 Marks)
3.a. Explain the concept of need, want and demand with reference to the brand Protect.
(5 Marks)
3.b. Explain buyer decision process in the purchase of Protect Soap.