Define and briefly explain the term ‘Service Design’. What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for each approach from setups like Banking; Customer Care; App based services; etc
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Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a Restaurant setup.

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Service Operations Management

Internal Assignment Applicable for December 2020 Examination

 

1. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a Restaurant setup.

2. Define and briefly explain the term ‘Service Design’. What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for each approach from setups like Banking; Customer Care; App based services; etc

3. The consumer durable industry is a good example wherein the businesses involve both manufacturing as well as service operations. The sold products are evaluated by the customers and rated highly based on the after sales ‘service’ that the seller provides. With reference to the consumer durable industry discuss the following aspects of service operations.

a. Discuss the elements that need to be planned in a Service Framework. (5 Marks)

b. What are the challenges faced by the Service Managers who manage these service operations?