NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communication
Internal Assignment Applicable for December 2020 Examination

1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which
claims to boost immunity and aids in COVID management. Clearly identify the target
audience and the various mediums of communication. Briefly elucidate the rationale
behind the suggested mediums of communication and the expected outcome in
terms of reach and conversion for the same.

2. Review the recent communication campaigns of Netflix India. How similar or different
is it from Amazon Prime India. As a marketing expert/opinion leader which of these
campaigns you think would result in more viewership and why?
(10 Marks)

3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the
New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5 Marks)

b. What kind of Advertising research the company must have conducted to get this
campaign live? How does the marketer evaluate such a campaign in the New Normal?