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NMIMS Global Access

School for Continuing Education (NGA-SCE) 

Course:Module 2 Catch: Marketing Framework for the connected consumer

Internal Assignment Applicable for June 2020 Examination

Assignment Marks: 30 Instructions:

Instructions :-

•  All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
•  All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

1. Consider this scenario: Your friend starts a website which is not making money. Your friend asks you to help generate more traffic. What options does your friend have to get more traffic to his website? ( 10 marks)
    
2. What is the POEM framework? Identify the paid, owned, earned media for any ecommerce company of your choice. (10 Marks)
    
3. a. List down the primary conversions for the following websites. (5 Marks)

• Myntra
• Snapchat
• Goibibo
• Times of India
• Moneycontrol
  
  b)List down the secondary conversions for the following websites (5 marks)
• Myntra
• Snapchat
• Goibibo
• Times of India
• Moneycontrol