1st Module Assessment
Case Study
Use of Children in Advertising
I think children should have more time with their parents and friends. They need to learn to get
along with others and also broaden their social circle. Moreover, I think the children’s childhood
should be carefree, but not just shoot for a long time. If they shoot for a long time, it will affect
their physical development. Furthermore, children want to become modal in the future, so the
will not focus on learning. So, they do not want to go to school. If they go to school, they will
not have any friends at school. This is because most of their time use for shooting, there are no
time for they make friends with other. In addition, because of the television advertisements,
children may drop their confidence in the future. For example, Celine Yeung is a children’s
model. In 2005, Celine Yeung took the opportunity to launch a photo album. Which actually
there are open legs and exposed underwear photo in the bed, accused of poor consciousness.
Although she is small, does not know what happen. But when she grow up, she will knows about
it. Because of the social discussion, she may drops her confidence. In conclusion, I think the
children should not be allowed to get involved in advertisements. This is because it will affect
both physical and mental development.
1. Adversiting has all the impact except
Select one:
a. Physical
b. Economic
c. Mental
d. Social

2. Impact of use of children and women in advertising
Select one:
a. Negative
b. No Impact
c. Positive
d. Informative

3. In which ways is ad agency remunerated
Select one:
a. Sales based
b. All of these
c. Commission
d. Fees

4. The most critical change in advertising

Select one:
a. None of these
b. Transformation of consumers
c. Print media platforms increasing
d. Expanding of online platforms

5. The most important aspect while selecting the ad agency
Select one:
a. Compatibility in vision and objective
b. People
c. Remuneration
d. None of these

6. What can be termed as the main objective of advertising
Select one:
a. All of these
b. Develop awareness
c. To generate interest
d. Kindle desire to buy

7. What is the main role of Ad agency
Select one:
a. Sell the product
b. Develop the ad campaign and buy media
c. Build competitors
d. Informing about the pricing

8. Which advertisement is most comonly used
Select one:
a. Rational
b. Emotional
c. Data based
d. Informative

9. Which are the most commonly used media for advertising
Select one:
a. All of these
b. Broadcast
c. Online
d. Print

10. Which is the closest definiton of advertising
Select one:
a. Paid form of non personal communication
b. Promotion method
c. Communication media

d. Media Pitch

2nd Module Assessment
Case Study
This classic brand has been reminding us to “Drink Coca-Cola” since 1886 and now encourages
millions around the world to “Open Happiness” every day. One thing that has remained constant
throughout the history of Coke is the innovative marketing campaigns that have launched and re-
launched the brand and its product to the world. Coca-Cola advertising history is filled with
famous marketing campaigns that rank among some of the most effective in the world. Last
June, Coke launched its “Share A Coke” campaign in the U.S., using 250 of the most common
U.S. millennial names to market its product to individual consumers. The campaign seems to
have been a huge success with U.S. audiences, gaining significant traction in the short amount of
time the ad has been running here. According to the Wall Street Journal, more than 125,000
social media posts referenced the “Share A Coke” campaign between June and July of 2014, and
12% of online conversations about Coca-Cola in that time can be attributed to the campaign.
What’s more, over 353,000 virtual bottles of coke have been shared via Coke’s campaign-
specific website. We can also see the success of this campaign when we look at data for the
Coca-Cola brand in Google Trends. After being launched in the U.S., the campaign earned an
increasing amount of attention. The search term “share a coke” saw a significant increase in
U.S.-based Google searches in the short, three-month time lapse from June to August.
1. The best method used for ad agency remuneration is
Select one:
a. Fees
b. Fees plus commission
c. Only Commission
d. None of these

2. The main factor impacting the budgeting method is
Select one:
a. Objectives to be achieved
b. Resources of the company
c. Past expenditure on advertising
d. None of these

3. The selection of the ad agency depends upon
Select one:
a. Past Work and Success
b. Reputation in the market
c. Relationship with main company
d. Fees and payment
4. What are the main themes of advertising campaigns

Select one:
a. Reputation building
b. Brand Launch
c. Developing Sales and initial awareness
d. All of these

5. What are the roles of the advertising agency for the parent organization
Select one:
a. Developing the creative brief
b. Launching the brand in the market
c. Undertaking consumer research
d. All of these

6. What is not the main function of the advertising agency
Select one:
a. Developing the vision for the ad campaign
b. Creating the advertising brief
c. Identifying and buying media space
d. Developing the visual and print copy

7. What is the most important factor in developing relation between company and ad agency
Select one:
a. Compatibility
b. Results for the brand
c. Remuneration
d. None of these

8. Which is the most important function of the advertising department
Select one:
a. Develop advertising campaign
b. Coordinate with advertising agency
c. Sales promotion
d. None of these

9. Which is the most universally used advertising appeal
Select one:
a. Rational
b. Emotional
c. Informative
d. None of these

10. Whis is the most widely used budgeting method for advertising
Select one:
a. Objective Task Method
b. Top Bottom method
c. Bottom Top approach

d. None of these

3rd Module Assessment

1. Case Study
This case is about the various advertising campaigns undertaken by Cadbury Dairy Milk at
different points of time to achieve certain objectives. Cadbury was the market leader in
chocolates in India and it also was a very popular brand which enjoyed the trust of its consumers.
It already had a market share of around 70% in 2011 in chocolates with its flagship brand
Cadbury Dairy Milk alone having around 30 % of the share of the Indian chocolate market. The
company had come a long way since the 1990s when Indian consumers associated Diary Milk as
a product meant for children. To change this, Cadbury came up with a series of campaigns to
target the adult group, starting with the 'Real taste of life' campaign, to encourage people to bring
out the child in them.
Then they moved on to social acceptance theme with the line- 'Those who want to eat, will find a
reason for it'. Through this, Dairy Milk was able to gain an acceptance for chocolates among the
adult audiences for consumption. It even won a lot of awards for its campaigns which went on to
become a huge success; like the ‘Real Taste of Life' campaign. After this, Dairy Milk sought to
achieve the difficult objective of replacing the traditional Indian sweets and desserts with their
chocolates. For this, Cadbury ran various campaigns under 'Kuch meetha ho jaye' (Let's have
something sweet), including two campaigns parallelly - 'Shubh Aarambh' (Auspicious beginning)
and 'Meethe mein kuch meetha ho jaye' (Let's have something sweet for dessert). The common
thing for all the advertising campaigns was that they focused on the Indian customs and
traditions and yet they gave it a modern and contemporary look to connect with all the people.
Besides this, they also used a 360 degree campaign to support the television advertising
campaigns, even as their rivals Nestle gave them tough competition with aggressive marketing
and even directly taking on Cadbury's advertising campaign message. But many industry
observers doubted the effectiveness of Cadbury's efforts and their ability to replace the
traditional sweets and the traditional dessert items which had been a long part of the Indian
traditions. This case is meant for MBA students as a part of the Consumer Behavior/ Marketing
Communication/ International Marketing curriculum.
Then they moved on to social acceptance theme with the line- 'Those who want to eat, will find a
reason for it'. Through this, Dairy Milk was able to gain an acceptance for chocolates among the
adult audiences for consumption. It even won a lot of awards for its campaigns which went on to
become a huge success; like the ‘Real Taste of Life' campaign. After this, Dairy Milk sought to
achieve the difficult objective of replacing the traditional Indian sweets and desserts with their
chocolates. For this, Cadbury ran various campaigns under 'Kuch meetha ho jaye' (Let's have
something sweet), including two campaigns parallelly - 'Shubh Aarambh' (Auspicious beginning)
and 'Meethe mein kuch meetha ho jaye' (Let's have something sweet for dessert). The common
thing for all the advertising campaigns was that they focused on the Indian customs and
traditions and yet they gave it a modern and contemporary look to connect with all the people.
Besides this, they also used a 360 degree campaign to support the television advertising
campaigns, even as their rivals Nestle gave them tough competition with aggressive marketing

and even directly taking on Cadbury's advertising campaign message. But many industry
observers doubted the effectiveness of Cadbury's efforts and their ability to replace the
traditional sweets and the traditional dessert items which had been a long part of the Indian
traditions. This case is meant for MBA students as a part of the Consumer Behavior/ Marketing
Communication/ International Marketing curriculum.
Then they moved on to social acceptance theme with the line- 'Those who want to eat, will find a
reason for it'. Through this, Dairy Milk was able to gain an acceptance for chocolates among the
adult audiences for consumption. It even won a lot of awards for its campaigns which went on to
become a huge success; like the ‘Real Taste of Life' campaign. After this, Dairy Milk sought to
achieve the difficult objective of replacing the traditional Indian sweets and desserts with their
chocolates. For this, Cadbury ran various campaigns under 'Kuch meetha ho jaye' (Let's have
something sweet), including two campaigns parallelly - 'Shubh Aarambh' (Auspicious beginning)
and 'Meethe mein kuch meetha ho jaye' (Let's have something sweet for dessert). The common
thing for all the advertising campaigns was that they focused on the Indian customs and
traditions and yet they gave it a modern and contemporary look to connect with all the people.
Besides this, they also used a 360 degree campaign to support the television advertising
campaigns, even as their rivals Nestle gave them tough competition with aggressive marketing
and even directly taking on Cadbury's advertising campaign message. But many industry
observers doubted the effectiveness of Cadbury's efforts and their ability to replace the
traditional sweets and the traditional dessert items which had been a long part of the Indian
traditions.

1. Copy is the
Select one:
a. Visual in the ad
b. Written part in the ad
c. Logo and symbols
d. None of these

2. Copy writing needs to be good on
Select one:
a. Creativity
b. Relevant
c. Meaningful
d. All of these

3. Creativity in advertising consists of
Select one:
a. Having different appraoch
b. Having creative and out of the box visual and appeal
c. Having different roles of media
d. None of these

4. Interactive online media consists of
Select one:

a. Website
b. Affiliate marketing
c. Social Media tools
d. None of these

5. Media planning and creativity have to used
Select one:
a. In Compatibility
b. Differently
c. One after the other
d. None of these

6. Media planning undertaken by the media department comprises of
Select one:
a. Placing the brand's ad campaign in various media
b. Making the ad
c. Formulating the consumer profile
d. Doing the consumer research

7. Media Scheduling comprises of the following
Select one:
a. Buying media space
b. Placing the ads in various media
c. Buying air space and time
d. All of these

8. The main difference between print and broadcast media is
Select one:
a. Audience
b. Platform
c. Campaign
d. None of these

9. Which is not part of broadcast media
Select one:
a. Television
b. Radio
c. Transit media
d. DTH Media

10. Why is measuring advertising effectiveness important
Select one:
a. To get the desired results
b. To get the ROI on advertising expenditure
c. To know the ad agency's work
d. None of these

4th Module Assessment
Case Study
The Head of Sales at Tata Steel, responsible for the product promotion activities of Galvanised
Corrugated (GC) sheets of Tata Shaktee, was mulling over how he would allocate the Product
promotion budget across the various product promotion activities. Targeting primarily a rural
segment, the Tata Shaktee brand was engaged in a number of below the line promotional
activities. He wanted to find out the effectiveness of each product promotion activity so that he
could allocate the budget according to this. Ujjwal Desai (Desai), Head - Sales Retail at Tata
Steel Limited (Tata Steel), was responsible for product promotion activities for the Galvanised
Corrugated (GC) sheets of Tata Shaktee. The Tata Shaktee brand of Tata Steel was known for
the high degree of trust and loyalty it commanded and its price dependability. Desai had a budget
of Rs. 3.72 million which had to be allocated to various promotional activities for the brand in
the Jharkhand region in proportion to their effectiveness. In other words, Desai wanted to design
a strategy which would help the company increase the sales of its GC sheets by allocating the
appropriate budget to promotional activities which were preferred by dealers and customers.
Toward this end, he enlisted the services of a management intern. The intern’s assignment was to
conduct market research on the effectiveness of the product promotion activities for Tata Shaktee
GC sheets in Jharkhand. He had to survey the dealers and report back to Desai with his findings
and recommendations.
The Tata Group, which was founded by Jamsetji Tata in 1868, had grown to comprise over 100
companies in seven business sectors – communications and information technology, engineering,
materials, services, energy, consumer products, and chemicals. Initially inspired by the spirit of
nationalism, the group had pioneered several industries of national importance in India – steel,
power, hospitality, and airlines. As of early 2012, the major Tata companies were Tata Steel,
Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages,
Tata Teleservices, Titan, Tata Communications, and Indian Hotels.
The group had operations in 80 countries across the globe, and its companies exported products
and services to 85 countries. It had revenues of US$100.09 billion in 2011-12. The Tata
companies employed over 425,000 people worldwide. The Tata Group's contribution to the
Indian exchequer for the year 2011-12 was US$7.72 billion out of the total US$265.09 billion.
Each enterprise in the Tata Group operated independently, with its own board of directors and
shareholders.
Tata Steel, one of the important group companies, accounted for nearly 28% of the revenues of
the Tata Group. It was among the top ten global steel companies with a crude steel production
capacity of 27 million tonnes per annum (MTPA). Tata Steel was the world's second most
geographically diversified steel producer, employing around 80,000 people across five continents
in nearly 50 countries. Established in 1907, Tata Steel had grown to become the world's second
most geographically-diversified steel producer, with operations in 26 countries and a commercial
presence in over 50 countries. Tata Steel‘s Jamshedpur (Jharkhand, India) plant had a crude steel

production capacity of 6.8 MTPA, which was slated to increase further in the subsequent years.
The company also had proposed three Greenfield steel projects in the states of Jharkhand,
Odisha, and Chhattisgarh in India with an additional capacity of 23 MTPA and a Greenfield
project in Vietnam...
Over the years, Tata Steel had altered the landscape of the roofing industry in India. The
company was considered a pioneer in the field of manufacturing superior quality Galvanized
Corrugated (GC) sheets. Manufactured with world class technology, the company contended that
its Tata Shaktee GC sheets were not only stronger but they were also longer-lasting than other
GC sheets in their class. Tata Shaktee GC sheets were made from virgin steel processed at Tata
Steel's state-of-the-art cold rolling mill...
Life has three imperatives to sustain itself: food, clothing, and shelter. While a debate may rage
regarding which of these is the more critical, there can be no debate on the importance of shelter.
Roofing provides protection to the other two. The choice of roofing – thatched, tiled, aluminum,
concrete, or galvanized corrugated (GC) – is determined on the basis of weather conditions in the
region and economic factors. GC sheets are the usual roofing of choice for cattle sheds,
warehouses, grain storage, and often for residential applications. Some part of the total
production of GC sheets also goes into industrial roofing, government projects, etc...
Krish's report was in front of Desai. It also included a set of recommendations. Desai
acknowledged that while Tata Steel had the upper hand compared to its closest rivals, the study
also revealed that the company was lagging behind rival brands in a few aspects primarily due to
some lacunae in its promotional activities. Based on the results, Krish also proposed how the Rs.
3.72 million budget available to be spent on promotion activities could be allocated to the
promotion activities in proportion to their effectiveness ...

1. For an FMCG product what would be the most appropriate method
Select one:
a. Introductory offers and discounts
b. Samples
c. BOGOF
d. None of these

2. Problems being faced by sales promotion campaign
Select one:
a. Planning and execution issues
b. Low ROI
c. Low response
d. All of these

3. The main focus of sales promotion is
Select one:
a. Cash to customer

b. Motivation to buy
c. Free samples and freebies
d. More than competitor

4. The modern day promotional methods needs to be based on
Select one:
a. Resources of the company
b. Vision of the company
c. Marketing manager view
d. Overall Advertising strategy

5. What is the main focus of cross promotion
Select one:
a. To promote different products of the same cmpany
b. To develop cross products
c. Cross to other competitor territory
d. None of these

6. What is the most critical objective of sales promotion
Select one:
a. Brand building
b. Launching a new product
c. Earning immediate sales
d. None of these

7. Which factor can gurantee success of sales promotion campaign
Select one:
a. Planning and implementing it well
b. Compatibility with overall advertising strategy
c. Making it similar to advertising
d. None of these

8. Which is not a kind of Sales promotion method
Select one:
a. Consumer-Oriented
b. Trade oriented
c. Channel oriented
d. Marketing oriented

9. Which tools are used in consumer directed sales promotion method
Select one:
a. Samples
b. Discounts
c. Cash prize
d. All of these

10. Why sales promotion campaigns succeed or fail

Select one:
a. Wrong planning
b. Mismatch between customer expectation and promotion method
c. Spending more money
d. Using too many tools

5th Module Assessment
Case Study
Red Bull currently has very successful marketing and advertising efforts. However, it currently
does not have a great female presence. Additionally, Red Bull’s competitors are gaining more
Market Share in their category. We have been given the task to create a Campaign and IMC plan
that will help Red Bull increase sales by 5% in the 2016 fiscal year.
PRIMARY OBJECTIVES >Increase positive brand perception among 18-24 year olds.
>Increase product purchase consideration among 18-24 year old. >Establish Red Bull as the #1
energy drink for college-ages students. SECONDARY OBJECTIVES >Increase brand
awareness for females by 15% >Increase product purchase for females 20%
Red Bull’s competitors, primarily Monster, have been flooding the market and gaining a high
percentage of loyal consumers within the college-aged demographic. We hope to regain market
share with this key demographic, which is valuable to Red Bull as an energy drink company. If
we do nothing, then our competitors will continue to capitalize on this market and Red Bull will
be out of sight and out of mind of college-aged consumers. Furthermore, Red Bull has a
shockingly low female index rating. We hope to craft a gender-neutral message that appeals to
women without isolating our current brand loyalists.
Our target market are college students and everyone aged 18- 24. We will target our
demographic on college campuses and in major cities. Our target is hard working, and enjoys
sporting events and extreme sports. Our target enjoys drinking alcohol at bars or sporting events,
and it is popular for them to mix Red Bull with their alcoholic drinks. Furthermore, our target is
athletes that need an extra physical or mental boost. Geographically speaking, Red Bull is very
evenly distributed across the country.
ELEMENTS > Advertising > Public Relations > Event Sponsorship OVERALL TARGET
AUDIENCE > Males and females 18-24 OVERALL BUDGET $66,530,000
Advertising is the most effective way to reach our target. Our media slots have the highest index
rating with our target audience, and we will target a large amount of our audience in a very
effective way. Essentially all of our promotions and campaign rely on advertising to succeed.
Therefore, it is not only the most important element of IMC that we will use, but hopefully the
most successful.
We are sponsoring Bonnaroo. Hailed as one of the top music festivals in the world, Bonnaroo is
a prime festival for those within our age target. The Bonnaroo brand, and the image of music
festivals in itself, is a fine complement to Red Bull’s image. Additionally, we will sponsor
women’s sports and the X-games to help achieve our secondary objectives of reaching women.
We will also help with the I Heart Radio Festival and sponsor select college football games.

Through the duration of our campaign, we will pay a PR firm monthly to manage Red Bull’s
publicity – both from sponsored events and advertisements. They will be responsible for
contacting buzz blogs and websites and keeping them informed with our events and marketing
efforts. Because of the recent lawsuits against Red Bull’s previous slogans, they will also be
handling any possible damage control.
Red Bull currently has an app that connects users with “stories that fuel your inspiration.”
Consumers can browse through images of action sports, follow Red Bull sponsored athletes, and
watch videos of events like Red Bull Flugtag. We propose that Red Bull introduce a points
system that combines its product with its app and awards consumers for their purchases.
Consumers can either scan their can or enter a code into the app and receive points based on the
size and quantity purchased. For newer products that Red Bull is introducing to the market, such
as Orange, Cherry and college edition cans, users can receive more points. In addition, some
codes (approximately 1/25) will be deemed “Lucky Bull” codes and consumers will be able to
redeem a free 12 ounce can.
1. Event marketing success is based on
Select one:
a. Match between target audience and the objective of the event
b. Resources spent on the event
c. Employee training and improvement
d. None of these

2. For new product launches the best platform for sports drink would be
Select one:
a. Online platform
b. Road shows
c. Concerts and events
d. None of these

3. Surrogate advertising is most useful in the case of
Select one:
a. Undesirable products
b. Youth related products
c. Products that have lost their consumer
d. None of these

4. The biggest challenge for direct marketing tools for Red Bull is
Select one:
a. Low response rate
b. Youth distraction
c. Inefficient positioning
d. None of these

5. The most important component of Social media for Red Bull is
Select one:
a. Face Book

b. Twitter
c. Instagram
d. None of these

6. The social media plan of Red Bull
Select one:
a. Is complete from all dimensions
b. To develop positive attitude among female consumers
c. To increase make engagement with the brand
d. Improve customer loyalty

7. What is the main purpose of IMC Plan
Select one:
a. Develop an integrated marketing plan for better customer acquisition
b. To attract more consumers
c. To increae sales
d. None of these

8. What was the main objective of Public Relations for Red Bull
Select one:
a. To change public attitude
b. To develop positive image among females
c. To beat the competitors
d. All of these

9. What was the main problem being faced by Red Bull
Select one:
a. Female audience
b. Male audience
c. Children
d. None of these

10. Which events can be successfully targetted by Red Bull
Select one:
a. Music and sports linked
b. Arts and Culture
c. Social Service
d. Old age related

ASSIGNMENT 2

Case Study
This case is about Unilever's "Campaign for Real Beauty" (CFRB) marketing campaign for its
leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge

the stereotypes set by the beauty industry.This campaign featured regular women (non-models)
who were beautiful in their own way and did not fit in with the idealized images of models,
super-models, and celebrities.
Unilever developed the CFRB campaign based on a global study on the perceptions and attitudes
of women with regard to their personal beauty and well-being. This campaign was a huge
success as it was appreciated by many consumers and resulted in increased sales of Dove
products. It also generated plenty of buzz and wide media coverage for the Dove brand.
In June 2005, consumer products major Unilever launched an ad campaign in the US for its
Dove Intensive Firming range of products. This campaign, which featured regular women (non-
models), was part of Dove’s “Campaign for Real Beauty” (CFRB). According to the company,
the main purpose of CFRB was to challenge the stereotypes set by the beauty industry over the
years.
The CFRB was launched as a global campaign by Unilever in 2004 to promote its Dove range of
personal care products. The stated aim of the campaign was to act as a catalyst to broaden the
definition of beauty and encourage discussion about its aspects.
Unilever’s consumer research studies had indicated that beauty advertising was out of sync with
its consumers. Beauty advertisers bombarded consumers with idealized images of models, super-
models and celebrities, which left the consumers feeling bad about their own body image and
hurt their self-esteem. These insights prompted Unilever to launch a campaign in the early part of
2004 in Europe featuring non-models..........
As of 2005, Dove was the world’s largest cleansing brand with annual sales of €2.5 billion in
more than 80 countries. Dove’s product portfolio included soap bars, body washes, face care
products, antiperspirant/deodorants, hair care products, and styling aids.
Dove was a very important part of Unilever’s brand portfolio and the only big brand in personal
care that was showing a double digit growth. In 2005, the personal care segment accounted for
26% of the group’s turnover and 34% of operating profits
Unilever developed the formula for the Dove Soap Bar in 1940. During World War II, it was
used for cleaning wounds before treatment. It did not irritate the skin and became recognized as a
mild soap. In the 1950s, the formula was further refined and the original Dove Beauty Bar was
developed. It was launched in the market in the 1960s. In the 1970s, Dove’s popularity increased
as an independent clinical dermatological study proved that Dove Beauty Bar was milder than 17
other leading soap brands at that time.
In early 2004, Dove conducted a global study on the perceptions and attitudes of women with
regard to their personal beauty and well-being. The study was done in partnership with
StrategyOne and in collaboration with Nancy Etcoff (Etcoff) and the Massachusetts General
Hospital/Harvard University Program in Aesthetics and Well Being, and Susie Orbach (Orbach)
of the London School of Economics.
The study surveyed around 3,200 women from 10 countries (Argentina, Brazil, Canada, France,
Italy, Japan, Netherlands, Portugal, the UK, and the US), in the age group of 18 to 64. According
to the findings, published in a report titled, “The Real Truth about Beauty: A Global Report,”
only 2% of the women surveyed considered themselves as “beautiful,” while only 9% felt
comfortable describing themselves as “attractive

1. Advertising budget is generally based on
Select one:

a. Past data
b. Competitors budget
c. Resources of the company
d. All of these

2. Media plan is related to
Select one:
a. Medis of the company
b. Combination of medias where the ad would be released
c. Developing a new media
d. None of these

3. Sales promotion can be categorized into
Select one:
a. Consumer related only
b. Business Related only
c. Consumer and trade related
d. None of these

4. The method used measuring the advertising effectiveness is
Select one:
a. DAGMAR
b. DAGAR
c. DAMGAR
d. None of these

5. The most important aspect of developing the ad is
Select one:
a. Consumer profile and research
b. Ad agency
c. Money
d. Industry trends

6. Types of advertisement are
Select one:
a. Emotional
b. Rational
c. Informative
d. All of these

7. What is not a important component of IMC
Select one:
a. Digital Media
b. Public Relations
c. Direct marketing
d. None of these

8. What is the main purpose of advertising
Select one:
a. To build awareness and interest in the brand
b. To enhace sales
c. To correc any problem
d. None of these

9. What is the role of creativity in advertising and sales promotion?
Select one:
a. To identify the brand
b. To position the brand as a unique and different product
c. To build customer loyalty
d. None of these

10. What research did the advertising agency did for Dove new campaign
Select one:
a. About the brand
b. About female consumers psychology
c. Competitors products
d. All of these