Product Detail
Explain How the Leading Brands are Utilizing Market Opportunities to Achieve Growth |
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| University | Amity blog |
| Service Type | Assignment |
| Course | |
| Semester | |
| Short Name or Subject Code | Product Development & Pricing |
| Product | of Assignment (Amity blog) |
| Pattern | Section A,B,C Wise |
| Price |
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Product Development & Pricing
1. Explain how the leading brands are utilizing market opportunities to achieve growth
2. What is meant by the product line? What are the major product line decisions
3. Discuss how marketing strategies change during the product's life cycle. Solve by www.solvezone.in contact for more details at - 8882309876
4. Write short notes on five popular products which have reached the decline stage.
5. What are the views on the future of the Desktop computes
6. Explain the stages in new product development process?
7. Discuss the role and importance of pricing?
8. What are the special pricing strategy for new product pricing?
Assignment B
Case Detail:
There is no case study you need to answer the questions
1. Explain the factors influencing pricing decisions
2. What is meant by price discrimination? Discuss the different types of price discrimination.
3. New product development is a growth strategy. Discuss?
Assignment C
Question No. 1 Marks - 10
________________________________________
Specially products include:
Options
Luxury cars
Expensive watches
Diamond jewellery
All of the above
Question No. 2 Marks - 10
________________________________________
Supplies include:
Options
Housekeeping and AMC
Material and parts
Office equipment
All of above
Question No. 3 Marks - 10
________________________________________
At the product augmentation level this takes place
Options
Differentiation
Brand Positioning
Competition
All of the above
Question No. 4 Marks - 10
________________________________________
For Shopping Products consumers compare:
Options
Price
Quality
Style/Design
All of the above
Question No. 5 Marks - 10
________________________________________
Packaging involves activities like:
Options
Primary Container
Secondary packing
Shiping package
All of the above
Question No. 6 Marks - 10
________________________________________
Product mix consists of
Options
An assortment of products
Only one product line
Only selected producs
An important product
Question No. 7 Marks - 10
________________________________________
Brand positioning can be done based on:
Options
Attributes
Benefits
Beliefs and values
All of the above
Question No. 8 Marks - 10
________________________________________
Example of brand extension:
Options
Barbie Doll
Lifebuoy
Amul Milk
All of the above
Question No. 9 Marks - 10
________________________________________
Sales of a product declines due to
Options
Technological advance
Consumer shifts in tastes
increased competition
All of the above
Question No. 10 Marks - 10
________________________________________
Product relaunch can take several forms like:
Options
Quality improvements
Feature improements
Style/Design improvements
All of the above
Question No. 11 Marks - 10
________________________________________
At the maturity stage in PLC:
Options
Rate of growth slows down
Profits are negative
Cost of marketing declines
None of the above
Question No. 12 Marks - 10
________________________________________
Some firms withdraw producs in the
Options
Introduction stage
Declining stage
Growth stage
All of above
Question No. 13 Marks - 10
________________________________________
New products launched by a company could be:
Options
New for Mankind
New for country
new for the company
All of the above
Question No. 14 Marks - 10
________________________________________
Idea generation techniques include:
Options
Attribute listing
Brainstorming
Synectics
All of the above
Question No. 15 Marks - 10
________________________________________
Business analysis includes:
Options
Marginal costing method
Feasibility and profiability
Budget preparation
None of the above
Question No. 16 Marks - 10
________________________________________
Rate of adoption is influenced by:
Options
Relative advantage
Brand name and image
price of product
None of the above
Question No. 17 Marks - 10
________________________________________
Cost-based pricing method uses:
Options
Mark-up pricing
Marginal cost pricing
Absorption cost pricing
All of the above
Question No. 18 Marks - 10
________________________________________
Competition-based pricing involves:
Options
Premum pricing
Discount pricing
Parity pricing
All of the above
Question No. 19 Marks - 10
________________________________________
Value pricing is based on:
Options
Value perceived by customers
Total cost of product
Highest price chargeable
None of the above
Question No. 20 Marks - 10
________________________________________
Product line pricing involves:
Options
High prices for one product line
Different prices in product line, but as a whole optimal
Low prices for all product lines
None of above.
Question No. 21 Marks - 10
________________________________________
Convenience products are low priced and bought frequently
Options
True
False
Question No. 22 Marks - 10
Product line is a group of unrelated product
Options
True
False
Question No. 23 Marks - 10
In social marketing ideas are marketed for improvement of social well-being
Options
True
False
Question No. 24 Marks - 10
________________________________________
Capital items include raw materials
Options
True
False
Question No. 25 Marks - 10
________________________________________
Brands are considered as major enduring assets of a company
Options
True
False
Question No. 26 Marks - 10
________________________________________
Product line consistency refers to how closely related the various product lines are.
Options
True
False
Question No. 27 Marks - 10
________________________________________
Labelling and packageing are one and the same
Options
True
False
Question No. 28 Marks - 10
________________________________________
Product differentiation does not allow a company to fight on the non-price plank.
Options
True
False
Question No. 29 Marks - 10
________________________________________
A declining/weak product is very costly to the firm
Options
True
False
Question No. 30 Marks - 10
________________________________________
The maturity stage does not last long
Options
True
False
Question No. 31 Marks - 10
________________________________________
Skiming Strategy involves high price
Options
True
False
Question No. 32 Marks - 10
________________________________________
Profits decline during the growth stage.
Options
True
False
Question No. 33 Marks - 10
________________________________________
Sales wave research can be used to test market consumer goods.
Options
True
False
Question No. 34 Marks - 10
________________________________________
Test marketing will be done after commercialisation
Options
True
False
Question No. 35 Marks - 10
________________________________________
Business analysis looks at feasibility as well as profitability.
Options
True
False
Question No. 36 Marks - 10
________________________________________
Idea generation uses brainstorming
Options
True
False
Question No. 37 Marks - 10
________________________________________
Pricing is a highly risky decision area.
Options
True
False
Question No. 38 Marks - 10
________________________________________
Break-even point is not relavant for price fixation.
Options
True
False
Question No. 39 Marks - 10
________________________________________
Governmental policies do not affect pricing decisions.
Options
True
False
Question No. 40 Marks - 10
________________________________________
Discount pricing is pricing below the competitor's price
Options
True
False