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Discuss the key Features of a CRM Program.

University  Amity blog
Service Type Assignment
Course
Semester
Short Name or Subject Code Introduction to Enterprise Resource Planning
Product of Assignment (Amity blog)
Pattern Section A,B,C Wise
Price
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Introduction to Enterprise Resource Planning


ASSIGNMENT- A


1. Discuss the key features of a CRM program.


2. What do you understand of EDI?


3. How is SCM different from e-SCM?


4. Discuss latest trends of ERP. 


5. Trace the evolution of ERP from MRP.


6. What are the major hurdles facing ERP implementation?


7. Discuss SAP in detail.


8. What are the best methodologies of selection of ERP packages?

ASSIGNMENT- B
Case Detail:  

The GD Institute has been started by the GD Group to cater to the rising demand for quality higher education in India.  Having successfully established itself as a trendsetter in providing quality education up to the high school level with the GD Schools, the group has now entered into a partnership for higher education with the prestigious Lancaster University, UK to offer world-class Undergraduate and Postgraduate degree programs through the GD Institute.
 The admission process usually starts with the appearance of print advertisements in leading newspapers which trigger walk-ins and call-ins from interested candidates. This spur of activity spans a couple of months and involves a number of activities like document submission, campus visits etc. for the completion of the admission process. “Since our entire marketing efforts are concentrated in a two-month time frame, the inquiries thereby generated are too numerous to be tracked manually. The inquiry needs to be logged in, the contact details need to be captured and the schedule of follow up activities needs to be drawn and stringently followed. Manual tracking of inquiries could result in leakage of leads and since each inquiry represents a potential business opportunity, this would translate into a high-value business loss. In order to ensure that all the inquiries generated from our marketing activities were tracked effectively and to streamline our follow-up activities, we decided to implement an inquiry management solution,” explained the Executive Director, GD Institute.

Questions:-

1. Discuss the demerits of the manual process. 


2. How can good EM software help? 


3. Discuss the ROI aspects in details.


ASSIGNMENT- C

Question No.  1    
The trend in organizations is to place the SCM function:    
Options    
    
Under the manufacturing function

Under the finance function

Under the engineering function

At the same level as the other major functions


Question No.  2    
Which of the following is NOT a factor impacting the supply chain?    

Options    
    
Reduced number of suppliers

Increased competition

Longer product life cycles

Increased opportunities to strategically use technology


Question No.  3    
If two potential suppliers can deliver a part with the same quality and prices, the selection should be based on:     
Options    
    
Age of the firms

A coin flip

Outside evaluation

The capabilities and flexibilities of the firms


Question No.  4    
Just-in-time/SCM purchasing requires the following condition:     
Options    
    
Many suppliers

Short-term contracts

Cooperation between purchasing and suppliers

Continuous competitive bidding


Question No.  5    

The amount of inventory kept at each stock point in a warehouse network is usually based on:     
Options    
    
Minimizing transportation costs

Constant demand

Trade-offs between warehousing, inventory, and transportation costs

Product pricing strategy


Question No.  6    

Which of the following is NOT a benefit of SCM/JIT Purchasing?     
Options    

Consistent quality

Savings on resources

Lower costs

Less dependence on suppliers


Question No.  7    

Purchased items account for approximately what % of costs of goods sold?    
 
Options    
    
30-40%

40-50%

60-70%

50-60%


Question No.  8    
Caterpillar (famous for earth moving equipment) has a powerful partnership with its dealers. Which of the following is one of the basic principles upon which successful partnership is built?      
Options    
    
the Internet

advertising

dealer profitability

global networks


Question No.  9    
 Most producers use ___________________ to bring their products to market.    
Options    
    
detailers

intermediaries

expediters

agents


Question No.  10    
A distribution channel moves goods and services from producers to consumers.  It overcomes the time, place and ___________gaps that separate goods and services from those who would use them.    
Options    
    
possession

profit

image

psychological


Question No.  11    
With respect to a channel of distribution, the number of intermediary levels within the channel indicates the __________of a channel.    

Options    

width

depth

length

similarity


    

Question No.  12    
A________________ is a marketing channel that has no intermediary levels    
 
Options    
    
direct marketing channel

indirect marketing channel

forward channel

hybrid channel


Question No.  13    
Most motels and fast-food restaurants are considered to be:    
 
Options    
    
Retailer cooperatives.

Voluntary chains.

franchise organizations

Administered VMS organizations.


Question No.  14    
____________ involve movement of materials to and from the organization including shipment and distribution.    
 
Options    
    
Logistics

depth

pm

agency


Question No.  15    
The investment for ERP will be _______.    
 
Options    
    
5000-10000

10000-50000.

100000-500000.

above 1 crore.

Question No.  16    
ERP implementation process has _______ phases.    
 
Options    
    
one

two 

five

eleven


Question No.  17    
Normally the ERP package needs ________ of company’s functional requirements.    
 
Options    

50%.

60%.

80%.

100%.


Question No.  18    
In ERP implementation settings, reengineering has _______ different connotations.    
 
Options    
    
2

3

5

10


Question No.  19    
_______ is the last phase in ERP implementation life cycle.    
 
Options    

Testing

End user training

Post implementation

Going live.


Question No.  20    
Generally an ERP implementation can be divided into _________ phases.
 
Options    
    
1

2

3

4


Question No.  21    
Which is the most critical phase in ERP implementation?    
 
Options    
    
Understanding the problem.
Defining solutions.
Gap Analysis
Going live.


Question No.  22    
During the second phase of ERP implementation _______ will be created.    
 
Options    

Model of existing system

Data design.

Module design.

Prototype.


Question No.  23    
ERP packages are ________ and set of functionalities.    
 
Options    

Same architecture.

Different architecture.

Same concept.

Different concept.


Question No.  24    
In ERP system ______ is important.    
 
Options    
    
upgrading techniques

modification

Maintenance.

Evaluation.


Question No.  25    
Testing the links between ERP packages and other corporate software links that have to be building on a ______________ basis.    
 
Options    
    
sample

Case-to-case.

Random.

time


Question No.  26    
Once the ERP system is implemented the current ______________ will be replaced by new ones.    
 
Options    
    
Process.

procedures

techniques

Process and procedures.


Question No.  27    
An ERP implementation involves _______changes.    
 
Options    
    
Process.

technological

Cultural.

Both technological and cultural.


Question No.  28    
Who is the head in ERP implementation team?

Options    
Project management.

Executive committee.

Work team

Technical support team


Question No.  29    
Executive committee is headed by __________    
 
Options    
end users.

consultant

CIO or CEO.

vendor


Question No.  30    
Which team arranges meetings and documentation during ERP implementation?    
 
Options    
    
Work team

Administrative support team

Project management

Technical support team.


Question No.  31    
Vendors have to be upgrading their products by using ________.    
 
Options    
    
latest advancement in technology.

new software.

new modules

new concepts.


Question No.  32    
The vendor should supply ________ as soon as the contract is signed.    
 
Options    
    
product

documentation.

product and documentation.

service


Question No.  33    
Which of the following is not an attribute of knowledge workers?     
 
Options    
    
Innovation

sales

Creation

distribution


Question No.  34    
Information is more significant than data because it is:     
 
Options    
    
fixed

static

Context – Sensitive

limited


Question No.  35    
Which of the following is often called "on-line directory of expertise "?     
 
Options    
    
profits and values

Green pages

red book

yellow pages
    

Question No.  36    
Behaviors- influencing fluids “is an example of which of the following?     
 
Options    
Knowledge can be born

Knowledge can die

knowledge is sensitive

knowledge is stored


Question No.  37    
Which of the following stands for SCM?     
 
Options    
Supply chance management

Support change management

Supply chain management

Service change management


Question No.  38    
Knowledge can be preserved in all of the following forms except:     
 
Options    
    
Patents

books

Documentaries

Languages


Question No.  39    
Which of the following system is always a part of knowledge?     
 
Options    
    
static system

Dynamic system

closed system

open system

40. The …………. principle suggests that long-term finance should be used for long-term investment.
(A): Matching
(B): Traditional
(C): Dual Aspect
(D): Monetary