Visual Merchandising and Space Management

SECTION A

1. Discuss Different types of Store Locations

2. Define Visual Merchanidising.

3. Why do we Display (Customers Perspective).

4. Discuss role of Store Exteriors in success of retail store.

5. How a story in promoted in window display?

SECTION B

Case study

A Category Manager asked the Pricing Team to run different “what if” scenarios for a category considered very key to overall price image. The goal? To improve unit movement while protecting margin and staying competitively focused. After pre-analysis on shopper demand patterns, Big Y ran several likely scenarios across different picing zones. After confirming the forecasts achieved goals for individual key items within the category as well as for the category as a whole, they selected the strategy that accomplished the category’s role best. Big Y selected a group of reports from the Performance Intelligence report catalog to monitor results and validate forecasts. These reports provide on the fly flexibility enabling the data they need to monitor and make modifications in response to changing conditions.

Q.No 1: Retailer plan various tems for its success discuss

 
Q.No 2: Retailer Wishes to become

Q.No 3:  Big Y selected which team to work on.

SECTION C

1. Marketing concept address the four P’s: Product, Price, Promotion &    -------------
 (A): Place
 (B): Prestige
 (C): Presentation
 (D): Progress

2. A group of garments designed for a specific season.
 (A): Classic
 (B): Collection
 (C): Buying
 (D): Apparels

3. Any paid message in the media used to increase sales.
 (A): Advertising
 (B): Shopping
 (C): Buying
 (D): Interview

4. The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers-----------------
 (A): Wholesalers
 (B): Fashion retailing
 (C): Marketing
 (D): Merchandising

5. Prediction of fashion trend.---------------
 (A): Fashion forecasting
 (B): Marketing
 (C): Advertisement
 (D): Sale test

6. The difference between the cost price and selling price.
 (A): MRP
 (B): Mark UP
 (C): Profit Price
 (D): CP

7. A price lower than the original wholesale price--------------.
 (A): CP
 (B): Price
 (C): Off Price
 (D): Low Price

8. Is the process of market & trend research, merchandising, design and development of the final product.
 (A): Product development
 (B): Marketing
 (C): Forecasting
 (D): Research

9. HAS the responsibility for merchandise content and assortment
 (A): Store Line
 (B): Market Line
 (C): Buying Line
 (D): Shopping Line

10. Expand DMMs.-----------------
 (A): Divisional Merchandise Manager
 (B): Department of Merchandise Management
 (C): Division of Market Management
 (D): Department of Market Management

11. Expand MIS.------------------
 (A): Merchandising Information System
 (B): Market Information System
 (C): Management Information System
 (D): Merchandise Introducing System

12. A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department.
 (A): Parts
 (B): Assortment
 (C): Segmentation
 (D): Market

13. The difference between actual stock and planned stock equals -------------- the value of planned purchases
 (A):  open to buy
 (B):  sales to stogle
 (C): end of each month balance
 (D): open stock

14. Expand OTB--------------- Solve by www.solvezone.in contact for details at 8882309876
 (A): Open-to –buy
 (B): Open- to – balance
 (C): Off- balance
 (D): Out of table budget

15. Analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume.
 (A): Cost plus
 (B): Break even
 (C): Break down
 (D): MRP

16. is any particular characteristic as look in apparel as accessories.
 (A): Style
 (B): Change
 (C): Tosle
 (D): acceptance

17. IS defined as “generally one or more letters worked into some distinctive typographic designs”.
 (A): Symbol
 (B): Sign
 (C): LOGO
 (D): Degisn

18. Included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases.
 (A): Polypacks
 (B): Gift
 (C): Packaging
 (D): Holders

19. A ----------------------- is an information log generated by the onamfactures and attached to the product
 (A): Hangers
 (B): Loopers
 (C): Hangtags
 (D): Posters

20. A ----------------- store operators on a low price margin
 (A): Dealers
 (B): Supermarkets
 (C): Discounters
 (D): Speciality

21. Set a low price to stimulate customer traffic
 (A): Discount pricing
 (B): Low rate
 (C): High price
 (D): Price range

22. Design prices to encourage customers to purchase a newly introduced product
 (A): Discount pricing
 (B): Product pricing
 (C): Promotional pricing
 (D): Market pricing

23. is a classification of consumers based on activites, interst and opinions.
 (A): Psychographics
 (B): Demographic
 (C): Sociographic
 (D): Antrhropoligical

24. is where profit is expressed as a percentage of the sale price.
 (A): Break-down
 (B): Break-up
 (C): Markdown
 (D): Markup

25. The customer perceives the value of the product to the worth the price.
 (A): Cost oriented pricing
 (B): Volume-based pricing
 (C): Promotional price
 (D): Discount pricing

26. Market----------pricing occurs when the products initial price is set low.
 (A): Penetrating pricing
 (B): Skimming price
 (C): Psychological price
 (D): Discount price

27. The types of discount pricing strategies are popular in the fashion industry 1)--------------------- 2) Seasonal discount
 (A): Value discount
 (B): Quantity discount
 (C): High discount
 (D): Discount sale

28. Discount is provided when merchandise is purchased in bundles or multiple units
 (A): Quantity
 (B): Quality
 (C): Cost Price
 (D): Rate

29. A ---------------------- discount is used to sell merchandise that is out of season
 (A): Seasonal
 (B): Quantity
 (C): Style
 (D): Time

30. occurs when pricing is used as the basis to make consumers “feel more favourable” about a product
 (A): Value based pricing
 (B): Discount pricing
 (C): Membership pricing
 (D): Psychological pricing

31. is an assessment of market segment option, the competition, the marketing environment and major trends
 (A): Marketing analysis
 (B): Market rating
 (C): Forcasting
 (D): Valuations

32. will slowly rise in popularity only to suffer an abrupt decline as they become adopted
 (A): Classic
 (B): Style
 (C): Trend
 (D): Fad

33. is the study of changes in the rose and make up of the population
 (A): Demographic
 (B): Psychographic
 (C): Population
 (D): Statistics

34. involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment
 (A): Marketing segment
 (B): Marketing audits
 (C): Market research
 (D): Market survey

35. Describes the specific combination of marketing variables, the four P’s
 (A): Marketing rise
 (B): Market study
 (C): Market variables
 (D): Marketing

36. are places for buying and selling
 
 (A): Markets
 (B): Shops
 (C): Store
 (D): Margin Free

37. is where profit is expressed as a percentage of costs.
 (A): Mark up
 (B):   Break up
 (C): Break down
 (D): Break even

38. Expand MFA ------------------------
 (A): Multi fibre Agreement
 (B): Multiple fabric agents
 (C): Mass Fibre Arrangement
 (D): Multi Fabric Allotment

39. is anything that can be offered in the market place that might satisfy a need
 (A): Product
 (B): Prize
 (C): Offer
 (D): Discount

40. is the assortment of fashion products that a company offers for sale at any point in time.
 (A): Fashion
 (B): Collection
 (C): Product range
 (D): Gevels