MANAGEMENT INFORMATION SYSTEM

 

Block 1 Assessment

CASE STUDY

INFORMATION SYSTEMS AT MCDONALD’S

McDonald’s controlled many of its self-operated and franchised restaurants globally, managing the marketing, restaurant operations, HR, real estate development training, as well as quality control. As a consequence, the network was huge and the amount of information was massive. The company encountered many challenges in developing and preserving the information needed for effective decision making. To solve this problem, McDonald’s developed Information Systems to maintain and leverage the customers’ information across the globe.

CHALLENGES

Analysts felt that erratic electric power supply would pose a challenge to the functioning of the McDonald’s restaurants as the total information systems relied on power supply. Another challenge was the staff lacking technical knowledge in case of information system failure. ...

THE ROAD AHEAD

McDonald’s used Information Systems to increase efficiency and deliver quality food to its customers with advanced technology so that the food would be fresher, tastier, and hotter each time they delivered it. The Information System was also leveraged to decrease the effort, cost, and time involved in the procedures...

Question 1

What benefits were imparted by information system to MC Donald’s?

• deliver quality food

• increased efficiency

• decrease in effort

• all of the above

 

Question 2

what is the purpose of information system?

• maintain customer's information

• open franchisee outlets

• automate the functions

• none of the above

 

Question 3

Which one of the following is not a business driver for an information system?

• business process redesign

• knowledge asset management

• proliferation of networks and the Internet

• security and privacy

 

Question 4

Which of the following is not a technology driver for an information system?

• enterprise applications

• knowledge asset management

• collaborative technologies

• networks and the Internet

 

Question 5

Which is not a component of IS?

• hardware and software

• network

• People

• personell

 

Question 6

which is not an IS?

• Expert system

• Office automation system

• marketing

• Decision support

 

Question 7

The backbone of any organization is

• information

• employee

• management

• capital

 

Question 8

Organized set of related components is referred as

• system development life cycle

• Network

• processing

• system

 

Question 9

Process of modifying information system to meet changing needs is called

• system upkeep

• system maintenance

• system modification

• system management

 

Question 10

Computer process of training personnel to use the new system is accomplished during

• analysis

• design

• development

• implementation

 

Block 2 Assessment

CASE STUDY

A waiter takes an order at a table, and then enters it online via one of the six terminals located in the restaurant dining room. The order is routed to a printer in the appropriate preparation area: the cold item printer if it is a salad, the hot-item printer if it is a hot sandwich or the bar printer if it is a drink. A customer’s meal check-listing (bill) the items ordered and the respective prices are automatically generated. This ordering system eliminates the old three-carbon-copy guest check system as well as any problems caused by a waiter’s handwriting. When the kitchen runs out of a food item, the cooks send out an ‘out of stock’ message, which will be displayed on the dining room terminals when waiters try to order that item. This gives the waiters faster feedback, enabling them to give better service to the customers. Other system features aid management in the planning and control of their restaurant business. The system provides up-to-the-minute information on the food items ordered and breaks out percentages showing sales of each item versus total sales. This helps management plan menus according to customers’ tastes. The system also compares the weekly sales totals versus food costs, allowing planning for tighter cost controls. In addition, whenever an order is voided, the reasons for the void are keyed in. This may help later in management decisions, especially if the voids consistently related to food or service. Acceptance of the system by the users is exceptionally high since the waiters and waitresses were involved in the selection and design process. All potential users were asked to give their impressions and ideas about the various systems available before one was chosen.

 

Question 1

Categorize budget and forecasting in any of the given category?

• Strategic

• managerial

• operational

• All of the above

 

Question 2

Which is carried on managerial level?

• Budget forecasting

• Customer satisfaction

• Order processing

• transaction processing

 

Question 3

To improve the performance of a business process, which of the following is most relevant?

 

• input

• processing

• Control and feedback

• Output

 

Question 4

MIS normally found in a manufacturing organization will not be suitable in the ______.

• Service sector

• Banking sector

• Agriculture sector

• All of the above

 

Question 5

The flow of information through MIS is

• need dependent

• organization dependent

• information dependent

• management dependent

 

Question 6

what helps in planning and controlling of the cost?

• weekly sales versus food cost

• Weekly sales versus total cost

• total cost versus weekly food cost

• weekly sale and total cost versus food cost

 

Question 7

Which of the following are objectives of MIS?

• Data Capturing

• Information Retrieval

• Data Processing

• All of the above

 

Question 8

Which major issue was eliminated with automated system?

• Waiters’ handwriting issues

• Out-of-stock message

• Faster feedback

• All of the above

 

Question 9

how does automation helped create customized menu for the customers?

• customer's feedback

• meal check list

• regular update of ordered items

• invoice

 

Question 10

Management Information System…

• Create and share documents that support day-today office activities

• Process business transactions (e.g., timecards, payments, orders, etc.)

• Capture and reproduce the knowledge of an expert problem solver

• Use the transaction data to produce information needed by managers to run the business

 

Block 3 Assessment

CASE STUDY

Southwest Airlines

Southwest Airlines Co. ("Southwest") is a major domestic airline that provides primarily short haul, high‐frequency, point‐to‐point, low‐fare service. Founded in 1971 and headquartered in the US, Southwest is a large low‐cost airline.

Airlines rely on key inputs such as aircraft, fuel and labour in order to operate. Like any airline it is sensitive to jet fuel prices and other operating costs. FORTUNE has listed Southwest Airlines among America’s Top Ten most admired corporations and previously ranked Southwest Airlines in the top five of the “Best Companies to Work For” in America.

Today Southwest operates over 500 Boeing 737 aircraft in 66 cities. Southwest has among the lowest cost structures in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest also has one of the best overall Customer Service records.

The company is committed to provide its employees with a stable work environment with equal opportunity for learning and personal growth; there are more than 35,000 employees throughout the Southwest system. The airline is unionized (heavily unionized when compared with other US airlines).

In 1995, Southwest became one of the first airlines to have a web site. In 2006, 70 percent of flight bookings and 73 percent of revenue was generated from bookings on southwest.com.

Question 1

Airline Price is sensitive to?

• fuel price

• pre booking

• pilot

• rank

 

Question 2

Website is the main cause of growing phase of airline business

• True

• False

• cannot Say

• Maybe

 

Question 3

Which one is among top ten airline by FORTUNE mentioned in the case?

• Kingfisher

• Air Asia

• Southwest

• Etihad

 

Question 4 

What is not an assumption underpinning the rational decision-making model?

• Incomplete Information

• An agreed Goal

• Structured Problem

• High level of certainty regarding the environment

 

Question 5

What is the term for a sub-optimal but acceptable outcome of negotiations between parties?

• Bargaining

• Satisficing

• Accepting

• Compromising

 

Question 6

70 percent of flight bookings and 73 percent of revenue was generated from bookings on southwest.com. Only 13 percent booking is done at the airport. What is illustrated here?

• Judgemental bias

• Multiple criteria

• Framing error

• Availability heuristics

 

Question 7

What term is applied to the phenomenon that group members are less productive when performing in a group?

 

• Motivational decline

• Disconformities

• Cognitive decline

• Social loafing

 

Question 8

Which of the following points are symptoms of groupthink?

• Discouraging challenges to maintain cohesion

• Ignoring ethical issues and assuming morality

• Stereotyping others and refusing to engage them

• All of these

 

Question 9

The application of information to scan an organisation’s environment is:

• External communication

• Information overload

• Sensing

• None of the above

 

Question 10

The flow of transactions through business processes to ensure appropriate checks and approvals are implemented is called?

• Procedures

• Workflow

• Process Flow

• Process requirements

 

Block 4 Assessment

CASE STUDY

The vast majority of vineyards worldwide are planted with Vitis vinifera cultivars, all of which are susceptible to the main fungal diseases affecting grapevine. Therefore, the use of fungicides is indispensable in order to produce high quality wines, even for organic viticulture. As public concern about use of pesticides and residues in wine is growing, Decision Support Systems (DSS) are a key element to help growers restrain pesticide applications to the minimum needed to ensure qualitative production.

DSS offer much potential to reduce the pesticide input in integrated control strategies against the most important fungal diseases of grapevine. The principle of applying a pesticide only if needed is a basic element of Integrated Pest Management.

DSS use weather data in order to identify periods when the threat of infection is critical. Disease development models are now available for most of the main fungal pathogens of grapevine. However, there is intensive ongoing research to develop and validate disease forecasting which gives more accurate results and enables winegrowers to optimise their spray schedules.

Attempts to integrate both downy and powdery mildew are being conducted by researchers and, if successful, will provide excellent tools for growers to decide when to spray. In most Western European countries, extension organisations and private advisers already make wide use of DSS to write their spraying recommendations. However, practical and organisational limitations still often result in preventive spraying following a regular pre-defined schedule.

Question 1

Information has three dimensions. There are

• Time, consent, and form

• Time, content, and form

• Cost, content, and form

• Time, content, and Value

 

Question 2

he emerging class of applications focuses on personalized decision support, modeling, information retrieval, data warehousing, what-if scenarios, and reporting  is called:

• Decision Support Trends

• Decision Support History

• Decision Support models

• Decision Support Classes

 

Question 3

____were the original type of information system developed to support managerial decision making. An MIS produces information.

• Management information systems

• Decision Support systems

• Management Tracking Systems

• Strategic Information System

 

Question 4

Which of the following involves analysing complex relationships among thousands or even millions of data items stored in data marts, data warehouses, and other multidimensional databases to discover patterns, trends, and exception conditions?

• OLTP

• OLAP

• OISE

• OLALA

 

Question 5

Another name of goal seeking analysis is:

• How to?

• how can?

• Why Not?

• What's Up?

 

Question 6

which of the following types of analysis, the goal is to find the optimum value for one or more target variables, given certain constraints?

• what-if analysis

• Optimization

• Goal-seeking analysis

• None of the above

 

Question 7

In many organizations, hypermedia databases at corporate intranet websites have become the knowledge bases for storage and dissemination of business knowledge.  

• True

• false

• maybe

• can’t say

 

Question 8

The components of an expert system include a _____ that perform inferences on the knowledge in the knowledge base and communicate answers to a user’s questions.

• Database and software modules

• knowledge base and software modules

• Communication base and software modules

• knowledge base and interactive device

 

Question 9

What should be a major characteristic of a DSS?

• Automates decision making.

• Includes a spreadsheet model.

• Responds quickly to the changing needs of decision makers

• None of the above

 

Question 10

What would one conclude after visiting DSS-related sites on the World-Wide Web?

• There is limited support for DSS researchers and practitioners on the World-Wide Web.

• The Web is where the DSS research and development action is occurring.

• The quality and value of DSS-related Web sites is outstanding

• None of the above

 

Block 5 Assessment

CASE STUDY

The client

The North American subsidiary of a global electronics conglomerate, the client enterprise has a revenue base of over US$1 billion dollars. It employs close to 1,000 people spread across multiple office locations with a very large number of warehouses. The parent company makes and markets semiconductors, display and storage devices for markets like computing, wireless, networking, automotive, and digital consumers. It is the third largest semiconductor company worldwide in terms of global sales for the year 2002.

Business need

Creating value for customers by continuously improving business processes to deliver on time, every time, is critical to driving growth. This is a big challenge for the client considering the nature of the industry, which works on extremely short lifecycles; therefore, impeccable on-time delivery record is a crucial success factor.

The legacy system, however, lacked the flexibility to enable its operations to absorb market fluctuations. And therefore, the need to implement a robust business process to keep ahead of competition, reduce overhead costs, and improve cash flow. From a technology point of view, the diverse existing systems, built on heterogeneous technology platforms, had to be integrated.

Challenges

The key to success, however, depended in integrating disparate systems and achieving process efficiencies. The challenges were:

• Keeping pace with the competitor's reduced distribution times was tough and customer service enhancement was not easy either

• Legacy systems of the client hampered the synchronization of its operations with market fluctuations

• As the customer is in an extremely short life-cycle industry, the on-time delivery record had to be improved while keeping inventory levels and costs low

• The client was operating on disparate systems. A large number of satellite systems were being used that were not integrated with the host system

• Operating on disparate systems added to the complexity, as there were a large number of satellite systems running independent of the host

• The Infosys team had to integrate the new system with the satellite systems and put all new processes in place in a very short time frame

Our solution

Equipped with its proprietary IntERPrize methodology, strong Oracle Applications consulting and a unique global delivery model, Infosys set about to integrate best-in-class Oracle ERP with custom applications to help the client improve their business processes. As part of this mandate, Infosys undertook the following:

• Evaluation and implementation of Warehouse Management System (WMS) / Transport Management System (TMS) solution

• Standardization of performance metrics across the organization to streamline the client's internal processes. Infosys was involved in business process definition, program management, project management, package evaluation, package implementation, key user training, and post-production support

 

Question 1

What is at the heart of any ERP system?

• information

• employee

• customers

• Database

 

Question 2

What must a system do to qualify as a true ERP solution?

• be flexible

• be modular and closed

• Extend within the company

• All of the above

 

Question 3

Which of the following occurs when everyone involved in sourcing, producing, and delivering the company's product works with the same information?

• Eliminates redundancies

• Cuts down wasted time

• Removes misinformation

• All of the above

 

Question 4

Who are the primary users of ERP systems?

• Sales, marketing, customer service

• Accounting, finance, logistics, and production

• Customers, resellers, partners, suppliers, and distributors

• All of the above

 

Question 5

Important point to be kept in mind while evaluating ERP software is the total costs that includes: 1) Cost of license, 2) Cost of Training, 3) Implementation and maintenance cost, 4) Customization and hardware requirements costs

• 1,2 &3

• 2, 3, & 4

• 1, 2, 3, & 4

• 1,2 &4

 

Question 6

Which of the following doesn’t belong to ERP technologies?

• Data warehousing

• Business process reengineering

• Data mining

• Manufacturing resource planning

 

Question 7

Business Intelligence and data warehousing is used for …………..

• Forecasting

• Data Mining

• Analysis of large volumes of product sales data

• All of the above

 

Question 8

supports basic OLAP operations, including slice and dice, drill-down, roll-up and pivoting.

• Information processing

• Analytical processing

• Data mining

• Transaction processing

 

Question 9

Data warehouse contains ……………. data that is never found in the operational environment.

• normalized

• informational

• summary

• denormalized

 

Question 10

A data warehouse is ………………….

• updated by end users.

• contains numerous naming conventions and formats

• organized around important subject areas

• contain only current data

 

Full Syllabus Assessment

Question 1

The person who ensures that systems are developed on time, within budget, and with acceptable quality is a ?

• systems designer

• project manager

• systems owner

• external system user

 

Question 2

If a university sets up a web-based information system that faculty could access to record student grades and to advise students, that would be an example of a/an ?

• CRM

• Intranet

• ERP

 

• Extranet

 

Question 3

An information system that supports the planning and assessment needs of executive management is ?

• DSS

• ERP

• MIS

• None of the option

 

Question 4

When a bank offers web self-service for customers to answer their questions, the primary outcome is?

• adds value

• manages risks

• reduces costs

• creates a new opportunity

 

Question 5

The elements of control will consist of

• Authority, Direction, Management

• Authority, Direction, Information

• Authority, Money, Management

• Authority, Application, Information

 

Question 6

The cost of information can be _______.

• Costly

• Valuable

• Processing

• None of the above

 

Question 7

Which of the following should be represented on an information flow diagram?

• Entity

• Source

• Process

• Attribute

 

Question 8

The most important attribute of information quality that a manager requires is:

• relevance

• media

• presentation

• timeliness

Question 9

When a bank offers web self-service for customers to answer their questions, the primary outcome is:

• adds value

• manages risks

• reduces costs

• creates a new opportunity

 

Question 10

System development is a __________.

• Process of successive changes of system from new and changed requirement

• It is a development of SRS of a system

• Both (a) and (b)

• None of the above

 

Course Summary Assessment