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Solvezone Blog

Date:20-Oct, 2018 07:16 AM
Blog Titlle:Strategic Management
Blog:

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2018 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. One of IKEA’s key competitors ASDA wants to enter into India into the furniture
product category. Conduct a PESTLE analysis for ASDA in India & suggest
whether ASDA should enter India or otherwise. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2018 Examination
2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand
wanting to enter India. Which one of Porter’s Generic Strategies would you choose
to be operational in India & explain the reasons in detail behind your choice of
strategy? Once the strategy has been chosen, explain the categories of customers
you would target? (10 Marks)
3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM
India has been fast losing market share to Competitor brands which now account
for over 90% of the market share.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Combination
Strategy? State your response with appropriate justifications & reasons.
(5 Marks)
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