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Title Name Amity Solved Retail Supply Chain and Logistics Management Assignment 2
University AMITY
Service Type Assignment
Course MBA
Semester Semester-III-RETAIL Course: MBA
Session 2016-2017
Short Name or Subject Code Retail Supply Chain & Logistics Management
Commerce line item Type Semester-III-RETAIL Course: MBA
Product Assignment of MBA Semester-III-RETAIL (AMITY)


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                                                                                      Retail Supply Chain & Logistics Management

Section A

  1. Discuss role of supplier in multi chain retail store
  2. Discuss Importance of IT in the Success of Retail Supply Chain.

    8. Discuss 5 modes of transportation with their pro and cons 



Section B

Case Detail: 

Sony, which was ranked first among consumer electronic brands in the world, was struggling to become the leading brand in India. It faced tough competition from Indian rivals like Videocon and Onida, and multinationals like LG, Samsung and Philips. To emphasize its brand name and image, Sony India introduced ‘lifestyle concepts’ by launching spacious and aesthetically designed ‘Sony World’ stores. In these stores, Sony displayed its entire product range in a single showroom and targeted high-end customers in urban areas. Despite promoting its products through advertisements which amounted to 4-5% of the company’s annual turnover, it was only second in market share in its different product segments. Sony introduced four different retail formats in order to differentiate their products, reinforce their brand and serve different customer segments. It began retuning its retail format in 2006, in order to reach the youth and the middle-class. To do so, the stores were launched under three brand names – Sony Digital Kiosks, Sony Walkman and Sony Ericsson. As youth were more attracted towards small format stores in shopping malls, the company hoped to find young consumers visiting their showrooms.

 Question No. 

  1. Discuss about the success of Sony.
  2. Sony India launched various format of stores in India discuss
  3. Discuss STP for Sony.

Assignment C

Question No.  1          Marks - 10

Logistics costs of a Retail are about:          


  1. 10-20%
  2. 20-25%
  3. 25-30%
  4. 30-40%

Question No.  2          Marks - 10

Week SCM practices can excellent marketing strategy    


  1. seriously damage
  2. make SWOT analysis difficult for
  3. mean quarterly lessons for
  4. Repair

Question No.  3          Marks - 10

Order cycle time are the same as    


  1. customer service time
  2. supply chain flow
  3. logistical clockage
  4. replenishment time

Question No.  4          Marks - 10

Which co. TPL service provider     


  1. FedEx and Rosenau Transport
  2. FedEx and UPS
  3. UPS and Metro Van Lines
  4. Om Logistics

Question No.  5          Marks - 10

Basic transportation modes Air , Motor, and …...            


  1. pipelines, railways an water carriers
  2. railways, ocean vessels and dirigibles
  3. trucks, canals and robotics
  4. water routes, railways and trucks

Question No.  6          Marks - 10

Ffirst step in choosing a supply chain?      


  1. understanding the customer
  2. developing an umbrella mission statement
  3. making sure the members of SCM harmonize with Culture
  4. determining what the competition is doing

Question No.  7          Marks - 10

Lead time is   


  1. replenishment time
  2. typically more important to Sellers than to consumers
  3. defined as the time that passes from ordering an item until it is received and ready to sale
  4. Order cycle time.

Question No.  8          Marks - 10

Retail supply chain follows  


  1. Storage–Supplier–manufacturing–storage–distributor–retailer–customer
  2. Supplier–Storage-disributor–retailer–customer
  3. Supplier–Storage-manufacturing– distributor–storage–retailer–customer
  4. Supplier–manufacturing–Distributor- retailer–customer

Question No.  9          Marks - 10

IT not play thius role in SCM         


  1. Transaction execution
  2. Collaboration and coordination
  3. Performance measurement and reporting
  4. Supply chain restructuring

Question No.  10        Marks - 10

In today’s supply chain, there has been a shift in the power structure in SCM 


  1. Raw-material suppliers
  2. Distributors
  3. Manufacturers
  4. Retailers

Question No.  11        Marks - 10

Decision Support System SCM helps in taking decisions of         


  1. strategic level
  2. tactical level
  3. operational level
  4. both strategic, tactical and operational level

Question No.  12        Marks - 10

Enterprise Resource Planning falls under:


  1. Supply chain decision support
  2. Supply chain performance measurement and reporting
  3. Supply chain collaboration and coordination
  4. Supply chain transaction execution

Question No.  13        Marks - 10

Reverse logistics is important in Retail because… 


  1. Goods are unsold
  2. Goods are defective
  3. The customers simply change their minds
  4. All of the above

Question No.  14        Marks - 10

Pricing interacts with transportation rate structures based on    


  1. cost to unload
  2. Size of shipment       
  3. local currency rates
  4. the logistics costs concept

Question No.  15        Marks - 10

Logistics cost factors need to be balanced against the      


  1. supply chain managers total experience
  2. total expected transportation needs
  3. customer service factors
  4. replenishment time forecasts

Question No.  16        Marks - 10

It is Compusory to carry inventory would include:          


  1. to have tax write-off opportunities
  2. to increase ways to use the product
  3. supplementation of synergy strategies
  4. to promote purchasing and transportation discounts

Question No.  17        Marks - 10

Customer service and quick response delivery systems most closely related?    


  1. dependability
  2. time
  3. inventory costs
  4. convenience

Question No.  18        Marks - 10

Stores carry inventory to:    


  1. prevent strikes or product shortages
  2. provide better service for those customers who wish to be served on demand
  3. eliminate forecasting uncertainty
  4. avoid purchasing and transportation discounts.

Question No.  19        Marks - 10

Amazon relies on an efficient supply chain. Which is clearly defined marketing strategy and began with           


  1. inventory forecasts
  2. a logistics mission statement
  3. the mature stage of the product life cycle
  4. understanding the customer

Question No.  20        Marks - 10

Logistics is the part of a supply chain involved with flow of        


  1. goods
  2. Service
  3. Cash
  4. All of the above

Question No.  21        Marks - 10

VMI stands for         


  1. Vendor material inventory
  2. Vendor Managed inventory
  3. Variable material inventory
  4. Valuable material inventory

Question No.  22        Marks - 10

The major decision areas in retail success is          


  1. Location
  2. Product
  3. Price
  4. Promotion

Question No.  23        Marks - 10

Retail Distribution planning is a system for           


  1. Inventory management
  2. Distribution planning
  3. Both ‘a’ and ‘b’
  4. None of the above

Question No.  24        Marks - 10

Important feature of SCM is its application of IT that allows Retailers to share and operate systems for           


  1. Order processing, transportation scheduling, and inventory management.
  2. cost-effective flowing of raw materials
  3. future purchasing of computer systems
  4. future merger opportunities

Question No.  25        Marks - 10

In Hypermarket Retail Prices are ---due to Good  SCM  


  1. Low
  2. High
  3. Moderate
  4. None

26._______made it possible for Retailers to eliminate intermediaries and sell directly to the end consumer           


  1. SCM
  2. Internet
  3. Competiotion
  4. Global Sourcing

Question No.  27        Marks - 10

_______ is the design of seamless value-added processes across organization boundaries to meet the real needs of retail customer       


  1. Operations
  2. SCM
  3. Process Engineering
  4. Value Charting

Question No.  28        Marks - 10

An appropriate strategy to achieve timely, accurate, paperless information flow is      


  1. Integrate this activity into all supply chain planning         
  2. Revision of organization processes supported by information systems.
  3. Efficient replacement
  4. Efficient store assortments

Question No.  29        Marks - 10

An appropriate strategy to maximize efficiency of promotions is


  1. Revision of organization processes supported by information systems        
  2. Efficient store assortments   
  3. Efficient replacement
  4. Integrate this activity into all supply chain planning

Question No.  30        Marks - 10

An appropriate strategy to optimize for time and cost in the ordering process is          


  1. Revision of organization processes supported by information systems
  2. Efficient replacement            
  3. Efficient store assortments
  4. Integrate this activity into all supply chain planning

Question No.  31        Marks - 10

An appropriate strategy to optimize the productivity of retail space and inventory is  


  1. Iintegrate this activity into all supply chain planning
  2. Efficient store assortments
  3. Efficient replacement
  4. Efficient replacement

Question No.  32        Marks - 10

The upstream supply chain is         


  1. Exclusively inside an organization
  2. Involved with procurement of material from suppliers
  3. The distribution of products or delivery of services to customers
  4. Both the first and third answer above.

Question No.  33        Marks - 10

The downstream supply chain is    


  1. Exclusively Inside an Organization
  2. Involved With Procurement of Material from Suppliers
  3. The Distribution of Products or Delivery of Services to Customers
  4. Both the First and Third Answer Above

IT can be used to reduce cycle time by Improved Data Integration between Elements of the Supply Chain     Increased Efficiency of Individual Processes. Reduced Complexity of the Supply Chain Reduced Cost through Outsourcing

Question No.  34        Marks - 10

______ offers The Opportunity to buy direct from the supplier with reduced costs and shorter cycle           


  1. Disintermediation
  2. Counter mediation
  3. Reinter mediation
  4. Contra mediation

Question No.  35        Marks - 10

IT can be used to reduce cycle time by       


  1. Improved Data Integration between Elements Of The Supply Chain        
  2. Increased Efficiency of Individual Processes.
  3. Reduced Complexity of the Supply Chain
  4. Reduced Cost through Outsourcing

Question No.  36        Marks - 10

The SCM key metrics should be closely aligned to the company´s strategic objectives. In this measurement usually covers


  1. Internal Business
  2. Internal Business, Training, Customer
  3. Customer
  4. Training

Question No.  37        Marks - 10

The multi Retail store is to coordinate the ________ plans of several store        


  1. Inventory
  2. Distribution
  3. Marketing
  4. Advertisement

Question No.  38        Marks - 10

How many levels the supply chain management is divided into? 


  1. Four
  2. One
  3. Two
  4. Three

Question No.  39        Marks - 10

What is the advantage of IT for monitoring the supply chain performance?    


  1. Fast Speed
  2. Statistics is generated
  3. Looks High Profile
  4. Increases Complexity

Question No.  40        Marks - 10

….is a commercial building for storage of goods. 


  1. warehouse
  2. airport
  3. station
  4. all

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