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Title Name Amity Solved Assignment BBA Retail Management for IT and E-Retailing 
University AMITY
Service Type Assignment
Course BBA-(Retail-Management)
Semester Semester-VI Course: BBA-(Retail-Management)
Short Name or Subject Code IT & E-Retailing 
Commerce line item Type Semester-VI Course: BBA-(Retail-Management)
Product Assignment of BBA-(Retail-Management) Semester-VI (AMITY)


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                                                                                                                              IT & E-Retailing 

Assignment A 

1.Discuss various Information Technology method use in e-retailing.    

2.Describe the inclusion of e-retailing in one’s business and its Impact on the expansion of Business.

3.Explain Merchandise Management System with the help of a real life example.

4.Describe the importance of customers in business. Describe Customer Relationship Management in this regard.    

5.Explain Customer Relationship Management (CRM) in Retail sector. How it is different from other sector. Give at least three differences.     

6.Draw a model for Store Execution System. Briefly describe its components. 

7.Relate Business Intelligence with e-retailing for successful execution of the business. Justify the relation by giving suitable example.  

8.What do you mean by Visual Merchandising? How it is related with e-retailing? Explain.






Assignment B

Case Detail:

A fashion retailer had a customer loyalty program. We analyzed the customers’ transaction data and enhanced it with our geo-demographic, Cana Code lifestyle cluster, consumer spending, product usage, shopping behaviour and psychographic data. We performed store trade area analysis to identify gaps and potentials of the stores; simulated store openings in order to minimize cannibalization and store closings in order to minimize attrition of the loyalty program. We combined the market basket analysis with customer segmentation and established a linkage between customer lifestyle with merchandize.  We used factor analysis to consolidate the high dimensional data into powerful predictors. Thereafter we conducted an adaptive cluster analysis and identifies 7 distinct clusters among the customer base, for examples, Loyalist, Discount Hunter… This enabled the client to tailor communications and offerings by customer segment. The lift compared with the control cell in the subsequent campaigns has been systematically over 150%.


1.Explain how e-rtailing will help the above fashion retailer to increase his sale?

2.Describe various types of transactions required by the retailer mentioned in above case study.

3.High dimensional data are very difficult to manage. Explain the method to reduce high dimensional data with the help of an example.






Assignment C

Question No.  1          Marks - 10

CRM allows an organization to accomplish all of the following, except 


  1. Provide better customer service
  2. Make call centers more efficient
  3. Complicate marketing and sales processes
  4. Help sales staff close deals faster



Question No.  2          Marks - 10

What is the top CRM business driver?      


  1. Inventory control
  2. Increase revenues
  3. Competitive advantage
  4. Automation/productivity/efficiency



Question No.  3          Marks - 10

Which of the following is not one of the CRM business drivers?


  1. Inventory control
  2. Increase revenues
  3. Define information needs and flows
  4. Automation/productivity/efficiency



Question No.  4          Marks - 10

What is operational CRM? 


  1. Supports traditional transactional processing
  2. Supports day-to-day front-office operations
  3. Supports operations that deal directly with the customers
  4. All of the above



Question No.  5          Marks - 10

What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?


  1. Analytical CRM
  2. Operational CRM
  3. Personalization
  4. All of the above




Question No.  6          Marks - 10

Analytical CRM tools can slice-and-dice customer information to create made-to-order views of:     


  1. Customer value
  2. Customer spending
  3. Customer product affinities
  4. All of the above



Question No.  7          Marks - 10

What can analytical CRM modeling tools discover?        


  1. Identify opportunities for expanding customer relationships
  2. Identify opportunities for cross-selling
  3. Identify opportunities for up-selling
  4. All of the above



Question No.  8          Marks - 10

What occurs when a Web site can know enough about a person´s likes and dislikes that it can fashion offers that are more likely to appeal to that person?        


  1. Operational CRM
  2. Analytical CRM
  3. Personalization
  4. None of the above



Question No.  9          Marks - 10

What is the first CRM industry best practice?      


  1. Define information needs and flows
  2. Build an integrated view of the customer
  3. Clearly communicate the CRM strategy
  4. Implement in iterations



Question No.  10        Marks - 10

Which of the following is not a CRM industry best practice?     


  1. Define information needs and flows
  2. Build an integrated view of the customer
  3. Provide better customer service
  4. Implement in iterations



Question No.  11        Marks - 10

   Marketing concept address the four P’s: Product, Price, and Promotion& -------------          


  1. Place
  2. Prestige
  3. Presentation
  4. Progress



Question No.  12        Marks - 10

A group of garments designed for a specific season.        


  1. Classic
  2. Collection
  3. Buying
  4. Apparels



Question No.  13        Marks - 10

  Any paid message in the media used to increase sales.   


  1. Advertising
  2. Shopping
  3. Buying
  4. Interview



Question No.  14        Marks - 10

  The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers-----------------        


  1. Wholesalers
  2. Fashion retail 
  3. Marketing
  4. Merchandising



Question No.  15        Marks - 10

    Prediction of fashion trend. --------------- 


  1. Fashion forecasting
  2. Marketing
  3. Advertisement
  4. Sale test



Question No.  16        Marks - 10

 The difference between the cost price and selling price. 


  1. MRP
  2. Markup
  3. Markup
  4. Profit price



Question No.  17        Marks - 10

 A price lower than the original wholesale price--------------.         


  1. CP
  2. Price
  3. Off-price
  4. Low-price



Question No.  18        Marks - 10

 ------------------- is the process of market & trend research, merchandising, design and development of the final product.


  1. Product development
  2. Forecasting
  3. Marketing
  4. Research



Question No.  19        Marks - 10

  Work on a new line begins approximately----------------month before the selling season.         


  1. 9
  2. 8
  3. 10
  4. 12



Question No.  20        Marks - 10

Expand DMMs. -----------------         


  1. Divisional Merchandise Managers
  2. Department of Merchandise Management
  3. Division of Market Management
  4. Department of Market Management



Question No.  21        Marks - 10

_____________ is all the activities involved in selling goods or services directly to    final consumers for their personal, nonbusiness use.      


  1. Wholesaling
  2. Discounting
  3. Merchandising
  4. Retailing



Question No.  22        Marks - 10

All of the following are examples of non store retailing EXCEPT:        


  1. Selling by mail.
  2. Sellingjewelry in a clothing store.
  3. Door-to-door contact.
  4. Selling goods on the Internet.



Question No.  23        Marks - 10

A _________ is someone whose business comes primarily from retailing.          


  1. distributor
  2. jobber
  3. retailer
  4. vendor



Question No.  24        Marks - 10

Retailers can be classified in terms of several characteristics.  Each of the following is    found within this retail classification scheme EXCEPT:        


  1. The profit potential.
  2. Amount of service offered.
  3. The breadth and depth of product lines carried.
  4. The relative prices charged.



Question No.  25        Marks - 10

The typical method of retail operation used by supermarkets and nationally      branded fast-moving shopping goods is called:     


  1. Self-service retailing.
  2. Limited-service retailing.
  3. Full-service retailing.
  4. Service-merchandiser.



Question No.  26        Marks - 10

A good example of a retail operation that is classified as being a limited-service     retailer is: 


  1. Service Merchandise.
  2. Best Buy.
  3. JC Penney.
  4. ZalesJeweler’s.




Question No.  27        Marks - 10

A good example of a retail classification called self-service retailing is:  


  1. Sears.
  2. JC Penney.
  3. Best Buy.
  4. Macy’s.



Question No.  28        Marks - 10

Describing retailers by the length and breadth of their product assortment is   classification by:       


  1. Amount of service.
  2. Product line.
  3. Relative prices.
  4. Control of outlets.



Question No.  29        Marks - 10

A _______________________ is a retail store that carries a narrow product line      with a deep assortment within that line.         


  1. shopping goods store
  2. convenience store
  3. specialty store
  4. department store



Question No.  30        Marks - 10

.  The increasing use of market segmentation, market targeting, and product      specialization has resulted in a greater need for:           


  1. Specialty stores.
  2. Convenience stores.
  3. Shopping goods stores.
  4. Department stores.



Question No.  31        Marks - 10

. A men’s custom-shirt store would be a good example of which of the following?       


  1. superspecialty store
  2. department store
  3. category killer
  4. hypermarket



Question No.  32        Marks - 10

The type of retailer that carries a wide variety of product lines, each managed by      specialist buyers or merchandisers, is called a:   


  1. Specialty store.
  2. Convenience store.
  3. Shopping goods store.
  4. Department store.



Question No.  33        Marks - 10

The key differentiating factor that separates one department store from another      is:


 1. Product

2. Location

3. Service




Question No.  34        Marks - 10

The most frequently shopped type of retail store is the:   


  1. Discount store.
  2. Category killer.
  3. Convenience store.
  4. Supermarket




Question No.  35        Marks - 10

The primary market of _____________ is young, blue-collar men.        


  1. convenience stores
  2. department stores
  3. specialty stores
  4. category killers




Question No.  36        Marks - 10

A small store, located near a residential area, that is open long hours seven days a  week and carries a limited line of high-turnover convenience goods is called a:         


  1. specialty store
  2. Supermarket
  3. Department store.
  4. Convenience store.




Question No.  37        Marks - 10

A _________________ is a giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.     


  1. department store
  2. gray market
  3. category killer
  4. hybrid market store




Question No.  38        Marks - 10

The largest retail stores, perhaps as large as six football fields, which combine food, discount, and warehouse retailing, are called:      


  1. Style department stores.
  2. Hypermarkets.
  3. Category killers.        
  4. Hybrid stores.



Question No.  39        Marks - 10

 All of the following would be considered to be service retailers EXCEPT:      


  1. Banks
  2. Colleges
  3. Dry cleaners.
  4. Ajewelry kiosk in a mall.




Question No.  40        Marks - 10

If a store sells standard merchandise at lower prices by accepting lower margins and selling at higher volume, the store is classified as being a(n):


  1. Specialty store.
  2. Off-price retailer.
  3. Discount store.
  4. Factory outlet.




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