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Title Name Amity Solved Assign BBA Retail Management for Indian Retail Scenario
University AMITY
Service Type Assignment
Course BBA-(Retail-Management)
Semester Semester-III Course: BBA-(Retail-Management)
Short Name or Subject Code Indian Retail Scenario
Commerce line item Type Semester-III Course: BBA-(Retail-Management)
Product Assignment of BBA-(Retail-Management) Semester-III (AMITY)


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                                                                                                                                         Indian Retail Scenario

Assignment A

1) Evaluate the reasons to prove that empowered consumers drive growth.

  1. How do you approach conversion optimisation a hot topic at the moment?
  2. List out the Factors Does Verify Return Authorization Use to Determine if a Retailer should accept a Consumer’s Return.
  3. How would your review the effectiveness of the mix of traffic to an Ecommerce site?
  4. How do I implement Electronic Data Interchange (EDI)?
  5. The requirement of making a barcode can vary. How small can I make a barcode?
  6. How do you deal with fact that retailers have different retail structures?
  7. Estimate the various methods to calculate your Grocery Retail Market Shares.









Assignment B

Case Detail

A completely new store format provides the consumer proposition strength to enable the company to profitably grow into new markets for the first time in over a decade.


A leading grocery retailer was seeing growth stagnate or decline at most outlets. Growth from new-store openings was unlikely because of the company’s saturated network, and its core value proposition was not strong enough for it to profitably enter new geographies. The grocer was also facing pressure from aggressive new entrants, which threatened its market position.

Executives at the company asked McKinsey to help establish a clearer consumer value proposition to help restore performance.


To explore potential options, the McKinsey team worked closely with the client on comprehensive research and insight generation. The work focused on three topics—craft, art, and science—drawn from McKinsey’s strategic brand-management approach:


Analysis of potential limiting factors, including the client’s real estate, in-house skills, overall cost structure, local competitive environment, and the specific strengths and weaknesses of the client’s key competitors


Qualitative shopper research to grasp the grocer’s true brand image, including consumer focus groups, employee interviews, and shop-along sessions at both client and competitor outlets to observe shopper behaviour


Cluster analysis to identify promising consumer target segments and shopping occasions, backed up by an economic evaluation of potential new formats, including capex needs, gross margins, and operating cost

Building on the opportunities this work uncovered, the team helped the client define new store formats with clear, targeted customer value propositions. The work included redesigning the grocer’s commercial offer and adapting relevant outlet features, such as store design, service levels, network configuration, and space allocation.


The client successfully piloted the new store concepts. The new formats, created by converting existing stores, showed sales increases of up to 20 to 40 percent. Thanks to the commitment of client executives, the organization quickly assumed ownership of the new concepts and their defining elements.


  1. What are the different problems faced by the grocery retailer?
  2. What are the three different goals faced by McKinsey team?
    1. How the team has helped the grocery retailer to face the competition from the competitors?






Assignment C

  1. The ______ aspect of a business-to- consumer website involves transactional e-commerce for products or services.


b) Save

c) Sell

d) Serve


  1. The ______ aspect of a business-to- consumer website involves entering a dialogue through permission marketing profiling or surveys.
  1. Serve
  2. Sizzle
  3. Sell
  4. Speak


  1. ______ needs to be increased and perceived risk decreased for consumers to develop positive beliefs in the organisation´s online reputation.
  1. Trust
  2. Conversion
  3. Permission
  4. Attrition


  1. What communications technique is mainly intended to achieve repeat sales for an online retailer?
  1. Provide information about store locations.
  2. provide financial and share information.
  3. E-mail newsletter.
  4. Sell products online.


  1. What goal of Internet retail is commonly known as investor relations?
  1. Sell products online.
  2. Provide information about store locations.
  3. provide financial and share information.
  4. E-mail newsletter.


  1. What term describes a retail format which did not prove effective online?
  1. Internet pure play.
  2. Online intermediary.
  3. Bricks and clicks retailer.
  4. Online shopping mall.


  1. What term describes a multichannel retailer typically with an online store? Traditional stores, and often makes use of direct mail catalogue selling?
  1. Online intermediary.
  2. Internet pure play.
  3. Bricks and clicks retailer
  4. Online shopping mall.


  1. Reinter mediation describes: solve by contact for more detail at - 8882309876
  1. The introduction of new intermediaries within the channel structure.
  2. The introduction of new manufacturers within the channel structure.
  3. The removal of intermediaries from the channel structure.
  4. Both the first and third answer above.


  1. For a transactional website, what measure describes the proportion of visitors that convert to sale?
  1. Repeat customer conversion.
  2. Average order value.
  3. Conversion rate.
  4. Shopping cart abandonment.


  1. The products such as " VHS tapes" are examples of
  1. Product classes
  2. Product forms
  3. Branding
  4. Product perception


  1. The customers in growth stage of life cycle of products are classified as
  1. Innovators
  2. Early adopters
  3. Middle majority customers
  4. Laggards


  1. The profits related to the new product in its introductory stage are:
  1. Negative
  2. Continuously rising
  3. Higher
  4. Declining


  1. In PLC stages, the stage in which sales and profits declines is called
  1. Decline stage
  2. Less improved stage
  3. Product maturity stage
  4. Non-innovative stage


  1.  In PLC stages, the stage in which the company’s investment costs mount is classified as:
  1. Testing stage
  2. Development stage
  3. Buying stage
  4. Merger stage


  1. The collection of activities used to sell products to directly to end user for non business use is classified as:
  1. Inter-modeling
  2. Distribution operation
  3. Wholesaling
  4. Retailing


  1. The use of in-store advertising to broaden brand equity and encourage favourable purchase decisions is classified as
  1. Exclusive marketing
  2. Shopper marketing
  3. Outbound marketing
  4. Inbound marketing


  1. Which of the following terms best fits the activity of marketing communications?
  1. Making products available.
  2. Convenience of location.
  3. High level of regulation.
  4. Communication between stakeholders.


  1. The marketing communications strategy of the marketing mix deals exclusively with:
  1. Personal selling and advertising.
  2. Advertising and public relations.
  3. Advertising, publicity, and pricing.
  4. Personal selling, advertising, sales promotion, and public relations.


  1. Organizations plan, design, implement, and evaluate their marketing communication activities. These activities involve the delivery of messages either to or with target audiences, through various communication tools and media. This is known as:
  1. Campaigns
  2. Advertising and public relations.
  3. Advertising, publicity, and pricing.
  4. Personal selling, advertising, sales promotion, and public relations.


  1. This is a hierarchy of effects or sequential model used to explain how advertising works:
  1. ADD
  2. AIDA
  4. SWOT


  1. AIDA stands for awareness, ________, desire and _________.
  1. Interest; action
  2. Intensity; appeal
  3. Involvement; action
  4. Involvement; appeal


  1. Marketing communications is used to achieve one of two principal goals. The first concerns the development of brand values. What is the other goal?
  1.  Increasing sales.
  2. Informing about products.
  3. Changing the behaviour of target audiences.
  4. Channelling communication tools.


  1. This is the sharing of meaning created through the transmission of information:
  1. Communication
  2. Noise
  3. Transfer
  4. Understanding


  1. This is a series of economic transactions between parties, who have a long-term orientation towards, and are primarily motivated by, concern for each other:
  1. Partner exchanges.
  2. Collaborative exchanges.
  3. Co-operative transfer.
  4. Partner exchange.


  1. The role of marketing communications is to engage audiences and there are four main tasks that it can be used to complete. Which of the following is not part of the four main tasks?
  1. Differentiate
  2. Participate
  3. Reinforce
  4. Inform


  1. _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
  1. The realm of understanding
  2. Personal selling
  3. Noise
  4. Feedback


  1. This is a part of the communication process where the sender selects a combination of appropriate words, pictures, symbols and music to represent a message to be transmitted:
  1. Encoding
  2. Decoding
  3. Transfer
  4. Feedback


  1. This is part of the communication process and refers to the responses offered by receivers:
  1. Encoding
  2. Decoding
  3. Transfer.
  4. Feedback


30._______________ is concerned with the development of knowledge that is specific to the parties involved and is referred to as learning together.

  1. Dialogue
  2. Personal influencer
  3. Feedback
  4. Message


  1. Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?
  1. Customer relationship management Customer relationship management
  2. Customer retailing management
  3. Consumer relationship management
  4. Customer resource management


  1. There are different techniques to both initiate and build relationships with customers by using a combination of online and offline techniques. What is the customer life cycle though?
  1. Techniques to encourage customers to increase their involvement with an organisation
  2. An approach to building and sustaining long-term business with a customer
  3. The stages each customer will go through in a long-term relationship with a supplier
  4. The answers above are all correct


  1. The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:
  1. Customer extension
  2. Customer re-sells
  3. Customer cross-sell
  4. Customer referrals


  1. Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:
  1. Mass customisation
  2. Customer-centric marketing
  3. Sense and respond communications
  4. Electronic customer relationship management


  1. Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?
  1. Minimises breadth, depth and nature of relationship
  2. Lower costs
  3. Targeting more effectively
  4. Achieve mass customisation of the marketing messages


  1. Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?
  1. Opt-out facilities to be removed
  2. Interruption marketing
  3. Permission marketing
  4. A qualified lead


  1. Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:
  1. Directed buyers
  2. Undirected information-seekers
  3. Searching behaviours
  4. Directed-information seekers


  1. E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as:
  1. Offline marketing communications
  2. Online marketing communications
  3. Digital media channels
  4. All of the above


39. A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:

  1. Bounce rate
  2. Referrer cost
  3. Allowable cost per acquisition
  4. Cost per acquisition


  1. The use of online and offline promotion techniques to increase the audience of a site are known as a:
  1. Search engine marketing
  2. Quality score
  3. Traffic building campaign
  4. Traffic campaign


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