image

Solution of Assignment Synopsis & Project Dissertation Report


Note: ⇩    Fill the Name, Email and Mobile to get unlock the priclist...!!!!



Online-Typing-and-Filling

Title Name Amity Solved Assignment BBA 4th Sem for ADVERTISING and SALES PROMOTION assignment 3
University AMITY
Service Type Assignment
Course B.B.A
Semester Semester-IV Course: B.B.A
Session
Short Name or Subject Code ADVERTISING & SALES PROMOTION
Commerce line item Type Semester-IV Course: B.B.A
Product Assignment of B.B.A Semester-IV (AMITY)
Price

PRICE INR

Click to View Price
Download Question File
Download Answer File 482258615739.docx (Purchase the product for download...!!!)

Questions:-


ADVERTISING & SALES PROMOTION

  1. Duncan defined Integrated Marketing Communication (IMC) as “the process for managing the customer relationships that drive brand value”. In this context, discuss the various factors responsible for the growing importance of IMC.

ANS:-

Solve by www.solvezone.in contact for more detail - 8882309876

  1. Distinguish between five different forms of advertising, giving a specific example of each.

ANS:-

Solve by www.solvezone.in contact for more detail - 8882309876

  1. How companies do their advertising campaign planning ? Explain each step in detail

ANS:-


Solve by www.solvezone.in contact for more detail - 8882309876

  1. Explain five functions of advertising

ANS:-

  1. Write notes on following (All questions to be answered. Minimum 1 full page for each question)
    1. Brand Parity

ANS:-

  1. Clutter

ANS:-

  1. Percentage and scheduling

ANS:-

  1. Flighting schedule of advertising

ANS:-

  1. Hierarchy of effects model

ANS:-

  1. What is the difference between the media planning and media buying? Briefly describe the various tasks of media planners and buyers

ANS:-

  1. What criteria can be used to help a company decide between an in-house advertising group and hiring an external advertising agency?

ANS:-

  1. What is puffery? Should a company use a great deal of puffery in its ads? Why or why not

ANS:-

Solve by www.solvezone.in contact for more detail - 8882309876

CASE STUDY –

CADBURY CELEBRATIONS

All over the world, chocolate is one product that gets almost uniform recognition. This is the product which is normally targeted at the younger age groups across the world. Though, of course, there is no such specific age group that can restrict the target for chocolates. It is also universally true that chocolates are generally used for celebration; they signify sharing of joy and happiness. It is a perfect gift for all, irrespective of the age they belong to. But this scenario does not hold true to the fullest in the Indian context. India is different with respect to culture, ethnicity, consumer outlook, festivities, etc. Hence, internationally-marketed products are advertised differently here. Cadbury India Ltd., which has a global presence, stresses extensively on the media and advertising. The advertisements are innovative and customer-focused.

Ethnicity and culture are largely country-specific and region-specific. It is difficult to set the framework to decide the cultural and ethnic appeals for a particular customer segment. But there are certain ethnic aspects which connect cultures despite their variations in caste, religion and race. It is interesting to note that these aspects design the advertising and positioning strategies for a product such as chocolate.

India is very peculiar in its eating habits. The food preparation though different in various regions and cultures, there is one common thread that binds, i.e., sweet. The sweets are particularly homemade and very different from the sweets the world over. Many are freshly made and consumed in a very short time span. The variety is wide and the occasions are numerous. With this backdrop, Cadbury, one of the oldest chocolate manufacturers in the world, has made its entry into Indian market with its unique positioning strategies through innovative advertisements. It has not only been able to establish itself as the largest chocolate manufacturer in the country, but has made a silent entry to eat a small chunk of share of the Indian sweet market. Its advertisements give a fine insight into how the advertisements stride into the culture and ethnicity of India. The eating habits of the Indians are different from other nations in many aspects. Their taste for sweets is also different. The kind of sweets to be offered on different occasions is also region-specific or custom-driven. In the light of this distinctiveness, the positioning of Cadbury ‘Celebrations’ is very unique. Its advertisement has been able to catch up on the Raksha Bandhan Festival very well. There is a tradition across the nation for a girl to tie a rakhi to her brother and, in turn, he gives her a gift and sweet box. The sweet box over here is being replaced by the chocolate box of Cadbury’s ‘Celebrations’, a different kind of chocolate. This advertisement does not only ensure that the chocolates will be an integral part of raksha bandhan henceforth, but also makes a silent entry to fall into the category of Indian sweets.

  1. The advertising message is also governed by the creative strategy used to arrive at the message. Discuss the various types of creative strategies that Cadbury can use in its advertising campaigns (Answer must be spread in minimum 2 -3 complete pages with calculations, tables, pictures, graphs etc., as applicable)

ANS:-

  1. Any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor is called---
    1. Publicity
    2. Sales promotion.
    3.  
    4. Personal selling.
  2. Advertising that promotes a specific brand´s features and benefits is---
    1.  
    2.  
    3. Pioneering
    4.  
  3. Reminder advertisements are especially effective for products in which stage of the product life cycle?
    1. Introduction
    2. Growth
    3. Maturity
    4. Maturity
  4. A concern when using sex appeal is---
    1. What men find sexy, women don´t.
    2. What women find sexy, men don´t.
    3. Sex appeal fails to gain audience attention.
    4. The sex appeal of the ad distracts the audience from the product.
  5. Billboard advertising is most effective for which type of advertisement?
    1. Pioneering
    2. Advocacy
    3. Reminder
    4. Comparative
  6. The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. What is the term for this incentive offer?  
    1. Mass-market communication
    2. Customer-oriented encoding
    3. Consumer-oriented sales promotion
    4. Consumer encoding
  7. Which type of sales promotion is used when a manufacturer places one small bottle of shampoo in a clear bag and hangs it from the door of each house in a neighborhood?
    1. A sample
    2. A deal
    3. A premium
    4. A point-of-purchase display
  8. Sales tools used to support a company´s advertising and personal selling directed to wholesalers, retailers, or distributors are called---
    1. Trade-oriented sales promotions
    2. Consumer promotions
    3. Manufacturers’ promotions
    4. Sales promotions
  1. The increasing efforts by advertising agencies, trade associations, and marketing associations to impose standards upon themselves that reflect the values of society are called---  
    1.  
    2. Self-regulation
    3. Business practice.
    4. Ethics.
  2. Reimbursing a retailer for extra in-store support or special featuring of--- the brand is called
    1. Promotional allowance
    2. Merchandise allowance
    3. Case allowance
    4. Finance allowance.
  3. A concern when using humor appeal is---
    1. What adults find humorous, children do not.
    2. What children find humorous, adults do not.
    3. Most humorous advertisements make someone feel offended.
    4. Humor tends to bore consumers quickly, causing "wearout."
  4. The objective of distributing coupons is/are to---
    1. Stimulate demand.
    2. Stimulate demand.
    3. Encourage present customers to buy more, and minimize brand switching behaviour.
    4. Encourage new product trial.
  5. The objective of using premiums is to:
    1. Encourage customers to return frequently or to use more of the product, and to build goodwill.
    2. Increase trial and retaliate against competitors´ actions.
    3. Encourage present customers to buy more; minimize brand switching behaviour.
    4. Encourage new product trial.
  6. The objective of using contests is to---
    1. Stimulate demand.
    2. Increase trial and retaliate against competitors´ actions.
    3. Encourage present customers to buy more; minimize brand switching behaviour
    4. Encourage new product trial.
  7. DAGMAR stands for---
    1. Dealing with advertising goals for measured advertising ratings
    2. Defining adverting goals for measured advertising results
    3. Describing advertising goals for measured advertising results
    4. None of the above
  8. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as---  
    1. Sponsorship
    2. Advertising
    3. Personal selling
    4. Sales promotion
  1. Which one of the following is the greatest obstacle to implementing integrated marketing communications?
    1. Few providers of marketing communications services have the skills to execute IMC programs
    2. There is a lack of interest in IMC by top management.
    3. The cost for implementing an IMC program is difficult to justify.
    4. Little can be gained by coordinating the various marketing communications elements
  2. A detergent that advertises how clean it gets clothes is appealing to the __________ consumer need.
    1. Functional
    2. Symbolic
    3. Biological
    4. Utilitarian
  3. The process of translating thought into a symbolic form is known as ___________.
    1. Encoding
    2. Feedback
    3. Noise
    4. Decoding
  4. By definition, ____ simply means that consumers come in contact with the marketer´s message
    1. Perception
    2. Exposure
    3. Attention
    4. Comprehension
  5. Which of the following is NOT a requirement for setting advertising objectives?  
    1. Objectives must specify the amount of change.
    2. Objectives must be stated in terms of profits.
    3. Objectives must be realistic
    4. Objectives must be internally consistent.
  6. A (n) __________ advertising objective is aimed at achieving communication outcomes that precede behavior.  
    1. Precise
    2. Planned
    3. Indirect
    4. Direct
  7. The first step of the objective-and-task method is __________.   
    1. Assessing the communications functions
    2. Establishing specific marketing objectives that need to be accomplished
    3. Determining advertising´s role in the total communication mix
    4. Establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
  8. A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 percent is using the __________ method.
    1. Percentage-of-sales
    2. Arbitrary allocation
    3. Objective-and-task
    4. Competitive parity
  9. A good copy-testing system needs to provide measurements that are ____________.
    1. Relevant to the advertising objectives
    2. Relevant to the advertising objectives
    3. Relevant to the advertising media
    4. None of the above
  10. Strength of radio advertising is ___________.
    1. The ability to reach segmented audiences
    2. The ability to reach prospective customers on a personal and intimate level
    3. Low cost per thousand
    4. All of the above
  11. Which of the following is NOT a problem with television advertising?  
    1. Escalating advertising costs
    2. Erosion of television viewing audiences
    3. Substantial audience fractionalization
    4. Inability to achieve impact
  12. The concept of effective reach states that fewer exposures to advertisements are required
    1. When humor is used
    2. When comparative advertising is used
    3. For brands with higher market shares and greater customer loyalty
    4. For expensive products
  13. n a _________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period
    1. Flighting
    2. Dated
    3. Plotted
    4. Pulsing
  14. Which method of setting an advertising budget relies on analyzing competitors´ spending?  
    1. Percentage-of-sales method
    2. Objective-and-task method
    3. Competitive-parity method
    4. Affordable method
  15. Soaring media costs, focused target marketing strategies, and the growing array of new media have increased the importance of ________.
    1. using humor to capture audience attention and interest
    2. the competitive-parity method of setting a promotion budget
    3. media planning
    4. the affordable method of setting a promotion budget
  16. The Internet, video on demand, and DVRs (digital video recorders) present which of the following problems for marketers?
    1. Consumers have difficulty attending to specific advertising messages due to advertising clutter.
    2. Advertising is becoming more expensive
    3. Consumers are watching less television.
    4. Audiences are less interested in media consumption
  17. Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
    1. Customer benefits
    2. Emotions
    3. Sales promotions
    4. Advertising specialties
  18. Which of the following is not one of the major steps in media selection?
    1. Selecting specific media vehicles
    2. Choosing among major media types.
    3. Deciding on reach, frequency, and impact.
    4. Deciding on format elements
  19. Scheduling ads unevenly, or ________, builds awareness that is intended to be carried over to the next advertising period.  
    1. Hard hitting
    2. Sequencing
    3. Continuity
    4. Pulsing
  20. ________ use several tools, including the news, speeches, and special events.    
    1. Public relations professionals
    2. Media planners
    3. Advertising specialists
    4. Advertising agencies
  21. Y. McDonald, a manufacturer of pumps and plumbing valves, employs regional salespeople to sell its products to wholesalers and cities. This is an example of ________.
    1. Sales promotion
    2. Direct marketing
    3. Public relations
    4. Personal selling
  22. You receive a report that says the 68% of your target market had been exposed to your ad campaign during a given period of time. This is an example of ________.
    1. Reach
    2. Engagement
    3. Impact
    4. Frequency
  23. A brand´s advertising budget is often dependent upon the stage of the product life cycle that it occupies. What stage would a product be in typically if large amounts of money were being spent to develop awareness and persuade consumers to try the product?  
    1. Decline phase.
    2. Introductory phase
    3. Mature phase.
    4. Growth stage
  24. A marketing services firm that assists companies in planning, preparing, implementing and executing all or portions of their advertising programmes is called---
    1. A company
    2. An ad agency
    3. A retail outlet
    4. A distributor

Solve by www.solvezone.in contact for more detail - 8882309876


Questions:-



Only after making the payment you would be able to see the answer...!!!

Review

Average user rating

4.8 / 5

Rating breakdown

5
80% Complete (danger)
1
4
80% Complete (danger)
1
3
80% Complete (danger)
0
2
80% Complete (danger)
0
1
80% Complete (danger)
0

January 29, 2015
This was nice in buy
Assignment from solve zone is probably one of the first preference of students.

January 29, 2015
This was nice in buy
Assignment from solve zone is probably one of the first preference of students.

21-Apr, 2018
This was nice in buy
Assignment from solve zone is probably one of the first preference of students.