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Title Name Amity Solve Assignment BA JMC for Event Management Principles and Method
University AMITY
Service Type Assignment
Course BA-(Journalism-and-Mass-Communication)
Semester Semester-III Course: BA-(Journalism-and-Mass-Communication)
Short Name or Subject Code Event Management Principles & Methods
Commerce line item Type Semester-III Course: BA-(Journalism-and-Mass-Communication)
Product Assignment of BA-(Journalism-and-Mass-Communication) Semester-III (AMITY)


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                                                                         Event Management  Principles & Methods

Assignment A

1.Explain the key elements of an event      

2.Discuss supplier and vendor management          

3.How crucial are Lighting, Audio/ Video for an event

4.Understand the concept of strategic planning for events

5.Discuss the event scheduling aspect

6.Give example of seasonal timing.

7.Discuss the Tangible Objectives and Sensitivity in evaluation

8.Explain the evaluation from organizers’ perspective





Assignment B

Case Detail: 

CASE STUDY: Corporate Event

Lexus came to the cievents corporate event production team with the objective of staging an edgy, fresh and innovative launch of the new Next Generation IS Lexus to their dealer network.

The Cox Solution

Working in unison with Lexus, cievents conducted comprehensive research into existing marketing campaigns, social media and the aesthetics of the vehicle itself in order to design an event that encapsulated the look and feel of the new Lexus.

Around 50 dealers were taken to a photographic warehouse in Collingwood, immediately setting the scene for a product showcase like no other. The warehouse was transformed into a 360-degree immersive visual extravaganza, with Lexus content integrated into the surfaces of the room.

All the dealers in attendance were positioned on swivel chairs and were surrounded by multiple screens and speakers. As the conference unfolded, they were required to adjust their viewing angles to take in the various different presentations and videos playing throughout the room.

That evening, cievents booked out the highly exclusive Club 23 nightclub at Crown Casino, where dealers were treated to a customised bespoke menu. The central themes of modernity, innovation and style were maintained throughout, delivering a consistent and enthralling message to the dealers.

The next day, guests were flown by helicopter direct to Phillip Island off the coast of Melbourne and offered the chance to experience the new Lexus for themselves. A professional drive team took them through their paces, and those in attendance underwent

a driving experience they won’t soon forget.

The Results

Response from both Lexus and the dealers in attendance was highly positive. cievent’s comprehensive knowledge of the Lexus brand and our ongoing dedication to consistently delivering above and beyond the needs of our clients allowed us to stage a successful and entertaining product unveiling.


1.Explain the above case in your own words

2.Why do you think research is important to carry out marketing campaigns?



Assignment C

Question No.  1          Marks - 10

An event might be ………… to achieve different things for different audience.           


  1. Rehearsed
  2. Targeted
  3. Conceptualized
  4. Outsourced



Question No.  2          Marks - 10

Event evaluation is ………. to make you and your team more efficient and effective. 


  1. Necessary
  2. Unnecessary
  3. Redundant
  4. Major



Question No.  3          Marks - 10

Random anonymous ……. forms posted around with collection boxes for filled in forms are good ways of evaluation.     


  1. Survey
  2. Tick
  3. Picking
  4. Marketing



Question No.  4          Marks - 10

The ……-evaluation of an event is a very significant procedure that is being neglected by a majority of event planners.         


  1. Pre
  2. Post
  3. Specialized
  4. Thorough



Question No.  5          Marks - 10

. ………. is the task that can be of enormous value for future events.    


  1. Evaluation
  2. Planning
  3. Strategizing
  4. Coordinating



Question No.  6          Marks - 10

 ………. require a post-evaluation report so as to see whether the audience has been affected by the sponsorship.  


  1. Clients
  2. Audiences
  3. Sponsors
  4. Advertisers



Question No.  7          Marks - 10

 ………. document serves as a single, clear record of the event and its outcomes.         


  1. De-brief
  2. Coral
  3. San-brief
  4. Financial




Question No.  8          Marks - 10

Your …………. reports will help you to evaluate your fundraising success.     


  1. Financial
  2. Audience
  3. Staff
  4. Sponsor



Question No.  9          Marks - 10

The ………. components comprise of items such as the performances of your team, your overall design concept and your management style.         


  1. Tangible
  2. Intangible
  3. Both of above
  4. None of the above




Question No.  10        Marks - 10

An …….. person out of the event team and organization who knows a fair bit about event organizing to do drop-in sessions unannounced and is primarily an observer is preferred for evaluation.   


  1. external
  2. Internal
  3. Outsourced
  4. Aged



Question No.  11        Marks - 10

An event with a distinct ……. is easier for customers to understand and remember to attend.           


  1. Colour combo
  2. Space
  3. Theme
  4. Guests




Question No.  12        Marks - 10

Every event requires personalized attention and ……….. to anticipate every scenario.


  1. Coordination
  2. Sync
  3. Touch
  4. Intelligence



Question No.  13        Marks - 10

 ……… and signs must be installed and removed by general service contractors in a manner approved.           


  1. Posters
  2. Timers
  3. Banners
  4. Dancers




Question No.  14        Marks - 10

…….. is responsible for coordinating all resources needed for event.     


  1. Scheduling
  2. Timing
  3. Strategizing
  4. Planning




Question No.  15        Marks - 10

Since every event is unique, setting the proper ………… and tone is critically important.


  1. Atmosphere
  2. Colour
  3. Nature
  4. Diary



Question No.  16        Marks - 10

One way to strategically lay out an event involves ……… planning.      


  1. Backward
  2. Forward
  3. Vertical
  4. Theoretical




Question No.  17        Marks - 10

Businesses get the most for their advertising dollars when they market to ……. demographics.         


  1. Positioned
  2. Cultured
  3. Target
  4. Close




Question No.  18        Marks - 10

 ………. from customers is an important input into the strategic planning process.     


  1. Message
  2. Claps
  3. Questions
  4. Feedback



Question No.  19        Marks - 10

Strategic planning needs the involvement of a lot of ……. and therefore there is a need for coordination.           


  1. People
  2. Resources
  3. Money
  4. Documents




Question No.  20        Marks - 10

Using the record of the …….. meeting, the independent facilitator prepares an additional document that will assist in the process of formulating the goals and objectives.


  1. SOWP
  2. SWOT
  3. DAR
  4. FRAR



Question No.  21        Marks - 10

An event manager must recruit personnel during which stage of an event management plan?          


  1. staging the event
  2. scheduling the event
  3. coordinating the event
  4. negotiating the contract for the event



Question No.  22        Marks - 10

event managers must post signs to direct spectators while           


  1. scheduling the event
  2. negotiating the contract for the event
  3. staging the event
  4. coordinating the event



Question No.  23        Marks - 10

Notifying local residents and businesses of traffic plans improves:         


  1. sales promotion
  2. community relations
  3. advertising
  4. selling




Question No.  24        Marks - 10

Threats are   


  1. strengths of the event
  2. chances for unexpected, favorable outcomes
  3. external factors that influence the event
  4. opportunities of the event




Question No.  25        Marks - 10

Safety risks include  


  1. finances
  2. negotiations
  3. reconciliation
  4. sabotage



Question No.  26        Marks - 10

event marketing is    


  1. tangible
  2. a good
  3. a service
  4. a product




Question No.  27        Marks - 10

A boilerplate contract follows which format.        


  1. fill in the blank
  2. short answer
  3. essay
  4. open ended



Question No.  28        Marks - 10

Opportunities are chances for         


  1. increased liability
  2. unexpected, favorable outcomes
  3. possible threats
  4. loss of revenue



Question No.  29        Marks - 10

Which is an example of a threat?.  


  1. Favorable news media
  2. Food and beverage carts run out of ice
  3. Poor publicity
  4. No traffic accidents



Question No.  30        Marks - 10

Which is an example of a threat.    


  1. favorable newspaper article
  2. economic downturn
  3. successful traffic flow
  4. financial stability




Question No.  31        Marks - 10

 …….. serve the function of creating awareness and anticipation for the event.           


  1. Calendars
  2. Phones
  3. Posters
  4. Children




Question No.  32        Marks - 10

Alongside effective………., the combination of Product, Price, Convenience and Promotion are the principal factors that are most likely to influence attendance.     


  1. Positioning
  2. Targeting
  3. Planning
  4. Implementing




Question No.  33        Marks - 10

Make sure your marketing objectives are ……….


  1. SMART
  2. START
  3. SQUARe




Question No.  34        Marks - 10

The situational analysis should have broadly identified the type of _____ the event is likely to attract.           


  1. Money
  2. Person
  3. Knowledge
  4. Character




Question No.  35        Marks - 10

When preparing your marketing and communications plan you must keep the available ……… at the forefront of your mind.       


  1. Resources
  2. People
  3. Space
  4. Contacts




Question No.  36        Marks - 10

The …………….. of the event will determine who feeds into the planning process and who is ultimately responsible for delivering the plan.


  1. Style
  2. Guests
  3. Size and nature
  4. Resources




Question No.  37        Marks - 10

Event marketing is …… a stand alone or rigid activity.   


  1. Always
  2. Rarely
  3. Sometimes
  4. Never




Question No.  38        Marks - 10

The first stage of devising your marketing plan involves what is sometimes called the ………. analysis.           


  1. Simple
  2. Practical
  3. Situational
  4. educational




Question No.  39        Marks - 10

 ………. has its roots in the Latin word ´manidiare´.        


  1. Summary
  2. Management
  3. Resources
  4. Marketing




Question No.  40        Marks - 10

An …… is a piece of data that provides information about one or more system  resources.    


  1. Event
  2. Info
  3. Calendar
  4. Apple


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