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Title Name Amity Solved Assignment MBA Retail 4th Sem for Retail Branding and Crm
University AMITY
Service Type Assignment
Course MBA
Semester Semester-IV-RETAIL Course: MBA
Short Name or Subject Code Retail Branding & Crm
Commerce line item Type Semester-IV-RETAIL Course: MBA
Product Assignment of MBA Semester-IV-RETAIL (AMITY)
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Solved Assignment


  Questions :-

Assignment A

1. Discuss branding Challenges & Opportunities.

2.Discuss advantages of Good Branding.

3. Explain about Customer Based Brand Equity.

4. Discuss marketing mix for Brand Extensions.

5. Explain about implementing the promotional mix.

6. Discuss about Retail Public relations.

7. Discuss Building Retailing Relationship.

8. Explain the best practices in Service Recovery.

Assignment B 

Case Detail:

There is no Case Study you need to answer the Questions.

1. Write note on: Service Recovery?

2. Explain the Future Trends of CRM?

3. Discuss about Point of Purchase Advertising?

Assignment C

Question No.  1           Marks - 10

Which of the following aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers? Solve by www.solvezone.in contact for more details at - 8882309876      

Options          

  1. Branding       
  2. Packaging       
  3. Packing          
  4. All of the above         

 Question No.  2           Marks - 10

Brand management includes__________________   

Options          

  1. Developing a promise           
  2. Making that promise and maintaining it        
  3. Both A and B
  4. None of these

 Question No.  3           Marks - 10

Brand identity is the visible elements of a brand such as_________________         

Options          

  1. Colours           
  2. Design
  3. Logotype       
  4. All of the above

Question No.  4           Marks - 10

Which of the following is a phrase used in the marketing industry which describes the value of having a well-known brand name?   

 Options          

  1. Brand equity 
  2. Branding        
  3. Grading          
  4. None of these

Question No.  5           Marks - 10

Who among the following are the analyst and planner who develop a good relationship with the target market for effective brand management? 

Options          

  1. Marketing Manager    
  2. Brand Manager        
  3. Sales Manager
  4. All of the above 

Question No.  6           Marks - 10

Which of the following is the use of an established brand name in new product categories?           

Options          

  1. Brand Extension      
  2. Brand Deletion          
  3. Grading          
  4. All of the above

Question No.  7           Marks - 10

The marketing mix, commonly called four Ps, reduce the number of variables in the marketing function to four broad classifications_________________   

Options          

  1. Product          
  2. Price   
  3. Promotion and Place  
  4. All of the above

Question No.  8           Marks - 10

____________involved the activities under which various firms using two or more brands together to maximize appeal to consumers.  

Options          

  1. Branding        
  2. Grading          
  3. Packaging     
  4. None of these 

Question No.  9           Marks - 10

____________refers to use of two renowned brand names in a way that they can collectively offer a distinct product/service that could not be possible individually.       

Options          

  1. Branding        
  2. Composite Co-branding      
  3. Customer-based brand equity
  4. None of these

Question No.  10         Marks - 10

Which of the following is a way of assessing the value of a brand in customers mind? Branding can increase profitability in large and small-scale businesses by filling in gaps in customers´ knowledge and by offering assurances?     

Options          

  1. Customer-based brand equity (CBBE)      
  2. Composite co-branding          
  3. Branding        
  4. None of these

Question No.  11         Marks - 10

Which of the following is defined as any communication by a retailer that informs, persuades and / or reminds the target market about any aspect of that firm? 

Options          

  1. Sale Promotion           
  2. Retail Promotion      
  3. Publicity         
  4. All of the above

Question No.  12         Marks - 10

Retail marketing refers to the range of activities undertaken by a retailer to_____________          

Options          

  1. Promote awareness  
  2. Sales of the company´s products        
  3. Both A and B
  4. None of these

Question No.  13         Marks - 10

Promotional activities are necessary for______________     

Options          

  1. Large scale marketing         
  2. Facing market competition effectively          
  3. Both A and B
  4. None of these 

Question No.  14         Marks - 10

Which of the following is reaching the customer without using the traditional channels of advertising such as radio, newspaper, television etc?     

Options          

  1. Publicity         
  2. Direct Marketing      
  3. Sales Promotion         
  4. All of the above

Question No.  15         Marks - 10

Which of the following is the location or medium at which a product is purchased by an end-user?          

Options          

  1. Publicity         
  2. Direct Marketing        
  3. Sales Promotion         
  4. Point of Purchase

Question No.  16         Marks - 10

CRM is about______________         

Options          

  1. Acquiring       
  2. Developing     
  3. Retaining satisfied loyal customer  
  4. All of the above         

Question No.  17         Marks - 10

Which of the following is the strongest and the most efficient approach in maintaining and creating relationships with customers?         

Options          

  1. Customer Relationship Management         
  2. Business Relationship
  3. Both A and B
  4. North of these 

Question No.  18         Marks - 10

Collaborative CRM includes__________________ 

Options          

  1. A suite of customer interaction software       
  2. E-mail management 
  3. Conferencing tools     
  4. All of the above 

Question No.  19         Marks - 10

E-CRM refers to all marketing activities aimed at _______________         

Options          

  1. Establishing  
  2. Developing     
  3. Maintaining successful customer relationships          
  4. All of the above         

Question No.  20         Marks - 10

Which of the following relies on the basic economic principle of advantage companies are best served by operating in sectors where they have a relative productive advantage compared to their competitors?           

Options          

  1. Value chain analysis 
  2. customer Relationship Management  
  3. E-mail management   
  4. None of these 

Question No.  21         Marks - 10

Infrastructure involves a set of support functions and systems such as_______________  

Options          

  1. Different layers of management        
  2. Accounting    
  3. Quality monitoring departments        
  4. All of the above

Question No.  22         Marks - 10

Which of the following is an aspect of customer relationship management that focuses on customer loyality and long-term customer engagement rather that shorter-term goals like customer acquisition and individual sales?      

Options          

  1. Marketing       
  2. Relationship marketing       
  3. Sales   
  4. All of the above

Question No.  23         Marks - 10

The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to___________________      

Options          

  1. Ongoing business      
  2. Free word-of-mouth promotion         
  3. Information from customers  
  4. All of the above         

Question No.  24         Marks - 10

Relationship marketing is the practice of building long-term satisfying relations with key parties______________           

Options          

  1. Customers      
  2. Suppliers        
  3. Distributors    
  4. All of the above

Question No.  25         Marks - 10

____________in a business seeks to create a relationship with their customers instead of treating each transaction as a unique event.           

Options          

  1. Relationship retailing 
  2. Relationship marketing       
  3. Distributors    
  4. None of these

Question No.  26         Marks - 10

Which of the following is an umbrella term for systematic efforts by a firm to correct a problem following a service failure and retain a customer´s goodwill?      

Options          

  1. Service recovery       
  2. Relationship marketing          
  3. Distributions  
  4. None of these

Question No.  27         Marks - 10

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.      

Options          

  1. True   
  2. False    

Question No.  28         Marks - 10

Brand management includes managing the tangible and intangible characteristics of brand.          

Options          

  1. True   
  2. False   

Question No.  29         Marks - 10

Grading is assembling of various marketing mix medium into a whole so as to five you’re an identity.     

Options          

  1. True    
  2. False  

Question No.  30         Marks - 10

Brands are treated like businesses within a company, and brand managers are like small business owners 

Options          

  1. True   
  2. False   

Question No.  31         Marks - 10

The sales manager´s role becomes more relevant as the number of ways consumers receive marketing messages increases.         

Options          

  1. True    
  2. False  

Question No.  32         Marks - 10

The marketing mix, commonly called four Ps, reduces the number of variables in the marketing function to four broad classifications: product, price, promotion and place.    

Options          

  1. True   
  2. False    

Question No.  33         Marks - 10

Product policy decisions vary with each firm´s marketing arrangement.        

Options          

  1. True    
  2. False  

Question No.  34         Marks - 10

Distribution is a key element of placement.    

Options          

  1. True   
  2. False    

Question No.  35         Marks - 10

Co-branding involves the activities under which various firms using two or more brands together to maximize appeal to consumers. 

Options          

  1. True    
  2. False   

Question No.  36         Marks - 10

Upward stretching is the introduction of a new product into an already established line of products whereby the newly introduced product comes in at a higher price point.   

Options          

  1. True    
  2. False  

Question No.  37         Marks - 10

Advertising, Personal relations, personal selling and sales promotion are the 4 elements of promotion mix.           

Options          

  1. True    
  2. False  

 Question No.  38         Marks - 10

Promotional activities are necessary for large scale marketing and also for facing market competition effectively. 

Options          

  1. True   
  2. False   

Question No.  39         Marks - 10

Advertising is any paid form of non-personal communication through mass media about a service or product or an idea by a sponsor is called advertising.          

Options          

  1. True   
  2. False    

Question No.  40         Marks - 10

Sales promotion is any activity that offers an incentive for a limited period to obtain a desired response from the target audience or intermediaries which includes wholesalers and retailers  

Options          

  1. True    
  2. False  

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