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Title Name Amity Solved Assignment for Visual Merchandising and Space Management
University AMITY
Service Type Assignment
Course MBA
Semister Semester-IV-RETAIL Cource: MBA
Short Name or Subject Code Visual Merchandising and Space Management
Commerce line item Type Semester-IV-RETAIL Cource: MBA
Product Assignment of MBA Semester-IV-RETAIL (AMITY)

Solved Assignment


  Questions :-

                                                                                                   Visual Merchandising and Space Management

Assignment A

 Question 1) What are the factors that a retailer needs to take into account while choosing a location for a retail store?

Question 2) What is a trade area? Would a trading area vary for different types of retailers?Discuss.

Question 3) Discuss the layout that would be suitable for a supermarket and a department store.

Question 4) What is the importance of space planning in retail? How space is allocated in a specialty store?

Question 5) What is the significance of design for a store considering the parameters such as architecture, façade, size and elevation?

Question 6)     Explain the following terms: Solve by www.solve zone.in contact for more details at - 8882309876

  1. Visual Merchandising
  2. Store atmospherics & its significance
  3. Window shopping

Question 7)     Discuss the role of displays and signage in the overall retailing process. What are the other tools used to make a visual impact on the customer?

Question 8)     what are the issues attached to window shopping? How in your opinion these issues can be minimized so as to have a better conversion rate?

Assignment B

 CASE STUDY 

 “Modern Retail: Significance of store location”

 The financial year 2004-05 saw India reach new heights. India continues to shine with the economy slated to grow at a rate of over 7% per annum over the next few years. In tandem with the economic boom, the psychographic profile of the Indian consumer is fast changing. Consumer spending is on the rise backed by easy availability of credit and the low interest rate regime. This has been reinforced by the proliferation of shopping centers in all major urban agglomerations offering the consumer a great deal of choice at locations not too far away from home. Large format Malls replete with entertainment, retail and leisure components have sprung up in all major cities in India. A study done by Knight Frank India indicates that by 2007, approximately 75 mn. Sq. ft. of mall space would be available in India. With this, Mumbai, Pune, Delhi-NCR (including Gurgaon, Noida, Greater Noida, Faridabad & Ghaziabad), Bangalore & Hyderabad will have a 74% share. The balance 26% will be made up by the cities like Kolkata, Chennai, Ahmedabad, Jaipur, Nagpur, Lucknow, Indore, Ludhiana & Chandigarh.

The frenzy of Mall culture is fast growing, with hardly any pocket of Delhi and the NCR region today remaining untouched by this phenomenal shopping boom. The Living Style Mall, which is ready to be thrown open to the denizens in Jasola, promises a world of shopping experience. It is the first retail mall in locality with a catchment area comprising high-income bracket living in the areas of Jasola, SaritaVihar, SukhdevVihar and KalindiKunj and its vicinity. But, what makes living style stand out from the host of several other malls coming up in the area is that it is a place which caters to everybody’s needs--- be it from the middle income bracket--- all of whom would love to spurge here.

  The mall, spread over an area of 60,000 sq. ft., is located on the National Highway-2.What makes it even more promising for people and the businesses to flourish is that it is strategically located on the road leading to the Commonwealth Games Sports Center and the Jasola District Center. One of the busiest roads approaching Noida and Greater Noida weaves its way, at not too great a distance from living style. Part of the attraction comes from its proximity to the industrial hub of Mohan Cooperative Area and Okhla .A 30 lakh sq ft. of office/ commercial space with a proposed five-star hotel in the vicinity is also in the pipeline.

 The retail privileges that one can enjoy at the Living Style include electrical and electronics goods, readymade garments, departmental stores, retail chain brands, jewellery and accessories, gifts and toys, chemists and druggist outlets, lifestyle products, grocery stores, cyber cafes, hyper markets, computer stationary and computer games are some of the unique features that will add to shopping experience if IT buffs. Photo labs, fitness centers, ATM’s ,fast food joints, food courts, ice cream parlors, multi-cuisine restaurants, snacks shops, bakery and sweet shops--- all these and more make up the mall an ultimate shopping paradise. It is going to be unique among the malls coming up in Jasola, in that it has a valet parking and a large play area for children. The mall envisages total entertainment and shopping for the family.

1. Do you feel that the living style mall is strategically located in Jasola in the present case? What is the importance of store location in the planning process of retail operation?

2.  How would you go about owning a specialty store in the living style mall? How would you design your store to attract the customers?

Assignment C

Question No.  1           Marks - 10

When a retailer take a proactive, integrated atmospheric approach to create a certain look, properly display products, stimulate shopping behavior and enhance the visual environment. It engages in       

Options          

  1. Visual Merchandising          
  2. Store Interiors
  3. Store Exteriors           
  4. Store Operations

 Question No.  2           Marks - 10

A type of space which is set aside for employees to change clothes,to take lunch and coffee breaks         

Options          

  1. Customer Space         
  2. Merchandise space     
  3. Personnel space        
  4. Selling space

 Question No.  3           Marks - 10

The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time while meeting the companys financial goals is calledcustomers.  

 Options          

  1. Merchandise Management  
  2. Assortment Panning   
  3. Category Management           
  4. Buying Design

 Question No.  4           Marks - 10

Visual Merchandising Means  

Options          

  1. An effective display of goods that appeals to the customer’s senses, primarily sig        
  2. A person who recommends another person to a potential employer 
  3. All Business Activities           
  4. Sense of satisfaction  

Question No.  5           Marks - 10

____________________is the charcter or personality that a store presents to the public     

Options          

  1. Store Image   
  2. Publicity         
  3. Advertisement           
  4. Presentation 

Question No.  6           Marks - 10

Lighting is important because 

Options          

  1. creates a Feeling of buying    
  2. creates a Store atmosphere  
  3. creates Store blueprint           
  4. sell slowmoving items

 Question No.  7           Marks - 10

. ________ are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.         

Options          

  1. Slotting Fees  
  2. Private label   
  3. National Brands         
  4. None of the above

 Question No.  8           Marks - 10

Which of the following is an ambient condition related to store atmosphere?         

Options          

  1. Symbols         
  2. Layouts          
  3. Temperature 
  4. Furnishings

 Question No.  9           Marks - 10

Some of the Retailers are also performing some distribution and manufacturing activities. This type of arrangement is known as:-       

Options          

  1. Backward Integration         
  2. Forward Integration   
  3. Vertical integration    
  4. Horizontal Integration 

Question No.  10         Marks - 10

When a retailer take a proactive, integrated atmospheric approach to create a certain look, properly display products, stimulate shopping behavior and enhance the visual environment. It engages in:-    

Options          

  1. Visual Merchandising          
  2. Store Interiors
  3. Store Exteriors           
  4. Display 

Question No.  11         Marks - 10

What display can also be called a "visiting card" for the store?        

Options          

  1. Point of sale   
  2. Parking           
  3. Window         
  4. Merchandise 

Question No.  12         Marks - 10

What type of Layout is suitable for a Departmental Store?   

Options          

  1. Grid   
  2. Racetrack       
  3. Free-Form      
  4. Boutique

 Question No.  13         Marks - 10

Race track layout is also known as :-  

Options          

  1. Loop  
  2. Free-Form      
  3. Grid    
  4. Boutique         

Question No.  14         Marks - 10

___________ trading area has so many stores selling specific goods or services that some retailers can not earn adequate profit.          

Options          

  1. Understored   
  2. overstored     
  3. saturated        
  4. unsaturated 

Question No.  15         Marks - 10

Keeps track of the merchandise flows while they are occurring so buyers don’t spend too much or too little        

Options          

  1. Category system        
  2. Open to Buy  
  3. Demand management
  4. Category management            

Question No.  16         Marks - 10

One of the characteristic of Racetrack layout is:-      

Options          

  1. Facilitates the goal of getting customers to visit multiple departments    
  2. Minimize time spent on shopping      
  3. customer feel at home
  4. None of the above

Question No.  17         Marks - 10

  What defines arrangement of merchandise on a given fixture configuration to support sales through proper Placement of merchandise by Style, Option, Size, Price points, etc?

Options          

  1. Layout
  2. fixtures           
  3. shelving          
  4. Plan-o-gram

Question No.  18         Marks - 10

The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time while meeting the company’s financial goals is called       

Options          

  1. Visual Merchandising`         
  2. Merchandise Management`    
  3. Category Management           
  4. Shrinkage 

Question No.  19         Marks - 10

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is    

Options          

  1. Supply Chain Management
  2. Demand Management
  3. Category Management           
  4. Assortment Merchandise 

Question No.  20         Marks - 10

Purchase data collected at the point of sale goes into a huge database known as    

Options          

  1. POS    
  2. PDS    
  3. Data Warehouse       
  4. POP 

Question No.  21         Marks - 10

Fixtures are used for _______________ merchandise?         

Options          

  1. displaying      
  2. dumping         
  3. lightning         
  4. Signaling 

Question No.  22         Marks - 10

 Manufacturers will often pay more to have their stock on ____       

Options          

  1. Grab Level     
  2. Ground Level 
  3. Eye Level      
  4. Waist level 

Question No.  23         Marks - 10

A promotional aisle or area is used for:-         

Options          

  1. Getting Customers attention  
  2. to display promotional merchandise           
  3. Both a & b     
  4. None of the above 

Question No.  24         Marks - 10

Which of the following is an ambient condition related to store atmosphere?          

Options          

  1. Symbols         
  2. Layouts          
  3. Temperature 
  4. Furnishings

Question No.  25         Marks - 10

The stores floor plan is also called      

Options          

  1. Store Positioning        
  2. Store Design  
  3. Store Layout 
  4. Store Blueprinting 

Question No.  26         Marks - 10

Which of the following is the most cost effective method of theft prevention in a small retail gift store?  

Options          

  1. Employing a security guard   
  2. Installing a security alarm system   
  3. Installing security gates or pedestals 
  4. Training customer service assistants

Question No.  27         Marks - 10

Which of the following is not a principle of store design and layout?          

Options          

  1. Keep it Simple           
  2. Confuse Customers    
  3. First impression Counts         
  4. Balanced approach 

Question No.  28         Marks - 10

Point of Sale Terminals refer to         

Options          

  1. Cash Register           
  2. Display racks  
  3. Discount stores          
  4. Display of Merchandise

 Question No.  29         Marks - 10

One of the principles of store design and layout is    

Options          

  1. Make things Complex
  2. Increase space for non selling
  3. Keep it simple           
  4. Clutter

 Question No.  30         Marks - 10

Complementary items should be placed        

 Options          

  1. Near one another     
  2. away from one another          
  3. on every second shelf
  4. on every third shelf 

Question No.  31         Marks - 10

The color scheme that consists of only one color and different tones of that color is          

Options          

  1. Analogues      
  2. triad    
  3. Monochromatic        
  4. Intermediary

 

Question No.  32         Marks - 10

The smallest unit for making inventory control decisions is called   

 Options          

  1. SKU   
  2. Category        
  3. assortment      
  4. classification 

Question No.  33         Marks - 10

 Grid layout is best illustrated by:-    

Options          

  1. Grocery Stores           
  2. Hypermarkets 
  3. Boutiques      
  4. Fashion stores 

Question No.  34         Marks - 10

To effectively sell chewing gum, the most critical element in the retail mix is:         

Options          

  1. Price   
  2. Advertisment 
  3. Discount         
  4. Location 

Question No.  35         Marks - 10

Display windows have following main purposes:-     

Options          

  1. to induce people to enter       
  2. to convert stoppers into shoppers      
  3. to identify the store & its offerings   
  4. all of the above

Question No.  36         Marks - 10

 A _________________ store does not create its own traffic and has no real trading area of its own. This store depends on people who are drawn to the location for other reasons.            

Options          

  1. Destination stores      
  2. superstores     
  3. Parasite stores           
  4. Hypermarkets

 Question No.  37         Marks - 10

Two examples of exterior displays are            

Options          

  1. Store front design and gondola shelving       
  2. Promotion aisles         
  3. table display & dump display          
  4. Display windows and sidewalk displays 

Question No.  38         Marks - 10

Harry Potter toys that flew off store shelves each time a related movie was released. This category of Merchandise are known as :-           

Options          

  1. Fad Merchandise     
  2. fashion merchandise  
  3. assortment merchandise         
  4. merchandise offered

 Question No.  39         Marks - 10

Marquee is       

Options          

  1. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins      
  2. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays.        
  3. A large Board usually on which name of the store has written         
  4. None of the above 

Question No.  40         Marks - 10

A dump display is      

Options          

  1. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins      
  2. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays.      
  3. A large board, usually outdoors, on which advertisements are placed          
  4. gift brochure
  Answers :-

                                                                                                Visual Merchandising and Space Management 

Assignment A

Question 1) What are the factors that a retailer needs to take into account while choosing a location for a retail store? 

Ans) These are the various factors that a retailer needs to take into account while choosing a location for a retail store are as follows:

  • Population and there customer.
  • Research the area for retail store.
  • Aware about customer population, income(means purchasing power) and age.
  • Aware about competitors, there strategies, progressiveness of completion.
  • Number, size and quality of competition
  • Size of the city trading area, population trends in trading area.
  • Customer attraction power of the particular store and the shopping district.
  • Quantitative and qualitative nature of competitive stores.
  • Availability of access routes to the stores.
  • Direction of the area expansion. 

Question 2) What is a trade area? Would a trading area vary for different types of retailers?Discuss. 

Ans) Trade area:-  A geographic location or international region wherein a company transacts business. The area represents a location where significant sales volume is achieved.Trade area is also known as market area.

Trade area can also be defined as critical importance to shopping center developers, owners, managers, and retailers overall is the trade area.

                 Optimally defined trade area takes into account factors such as population density, competitive locations, demographic, housing and psychological barriers and access patterns.

No, trading area do not vary from different types of retailers. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. The term “retailer” is also applied where a service provider services the needs of a large number of individuals, such as for the public. 

Types of retail outlets such as:-

  • Department stores.
  • Discount stores.
  • Warehouse stores.
  • General store.

Question 3) Discuss the layout that would be suitable for a supermarket and a department store.

Ans) Supermarket: - A supermarket is a self-service store consisting mainly of grocery and limited products on non food items. The super markets can be anywhere between 20000 and 40000 sq.ft.

Department stores:- They are very large stores offering a huge assortment of “soft “ and “hard” goods; often bear a resemblance to a collection of specialty stores. They offer considerable customer service.

  • Layouts are as:
  1. Food & recipes
  2. Family & work
  3. Home &organizing
  4. Health
  5. Beauty & fashion
  6. Magazine
  • All layout are suitable for a supermarket and a department store.

 Layout helps:-

  • Customer flow:- One of the main purposes of the layout is undoubtedly to create smooth customer flow through the store. It is necessary in store that has a high frequency of customer visiting. It does not need to involve a different layout of the available store.
  • Prevention: - The layout also has a preventive task. The more poorly organized a store the more opportunities shoplifters have to take advantage of unclear situation! When developing the layout, precautions can be taken that make it more difficult for shoplifters to steel goods.
  • Logistics: - A good layout cannot completely reduce these costs, but it can make them more controllable.
  • Other functions: - The layout can either attract customers or put them off. A layout can provide solutions or it can complicate matters.

A logical product layout will help customers make a decision to purchase, whereas an illogical order creates confusion and dissatisfaction.

Layouts:- Different layouts make easy

  • Make window shine
  • Make an arresting first impression
  • Steer customers to the right
  • Lead them somewhere
  • Have an angle
  • Create breaks
  • Offer ‘hugs’.

Question 4) What is the importance of space planning in retail? How space is allocated in a specialty store?

 Ans) Importance of space planning in retail is very much considered in the view point of current business world. Space of firm or an organization impact the customers.

Few importance’s are as follows:

  • A space design is often a client’s first impressions:- The first impression made on potential clients and customers will be the appearance of your business.
  • Well- planned spaces mean more productive workers:- The most direct benefit of space planning and design is the increase in efficiency in staff by understanding the unique needs of each role.
  • A good design will plan for growth:- As businesses thrive and expand, they often require a large workforce. A good design should take this into account and consider which areas will grow first and most.
  • Planning and design prevents wasted space:- Space planning should focus around your workers’ daily needs. Workers who primarily use computers to accomplish tasks will require less desk space than those who work with documents, so to use desks of the same size is a waste of space.
  • A good design will plan for growth:- The average business owner is not as familiar with building codes and requirements as a trained professional space planner and may design a space that does not meet requirements.
  • Retail space planning is of strategic importance to the retailer.
  • Better space planning increases revenues and improves return on space:-Space planning can be the enabler of increased revenue through utilizing the space in which products are placed better.
  • Benchmarks indicate it is well worth investing in more sophisticated space planning tools:- The benefits to the retailer of adopting sophisticated space planning and management principles are astronomic- benchmarks indicated retailers have realized up to 5% sales increase as a result of better merchandised, clearly presented products.
  • Space allocation of speciality store is done by different ways. It is done for better impression on customers and attraction of customers.
  • Space allocation of speciality store is done by two approaches:
  1. Top-down space management approach.
  2. Bottom-up space management approach.

Question 5) What is the significance of design for a store considering the parameters such as architecture, façade, size and elevation? 

Ans) Guidelines for design, the recommended design steps, relevant design patterns, and technology options.

We can show it by an figure as:

  • It also include :
  • Natural lights.
  • Security
  • Indoor landscaping
  • Outdoor landscaping
  • Fenestration
  • Finances
  • Home design
  • Significance are as follows :-
  • Create a high level design for your business layer. Identify the consumers of your business layer, such as the presentation layer, a service layer, or other applications. This will help you to determine how to expose your business layer. Next, determine the security requirements for your business layer, and the validation requirements and validation strategy. Use the guidelines in the "Specific Design Issues" section earlier in this chapter to ensure that you consider all of the relevant factors when creating the high level design.
  • Design your business components. There are several types of business components you can use when designing and implementing an application. Examples of these components include business process components, utility components, and helper components. Different aspects of your application design, transactional requirements, and processing rules affect the design you choose for your business components.
  • Design your business entity components. Business entities are used to contain and manage business data used by an application. Business entities should provide validation of the data contained within the entity. In addition, business entities provide properties and operations used to access and initialize data contained within the entity.
  • Design your workflow components. There are many scenarios where tasks must be completed in an ordered way based on the completion of specific steps, or coordinated through human interaction. These requirements can be mapped to key workflow scenarios. You must understand how requirements and rules affect your options for implementing workflow components.

Question 6)     Explain the following terms: Solve by www.solve zone.in contact for more details at - 8882309876

  1. Visual Merchandising
  2. Store atmospherics & its significance
  3. Window shopping

Ans. 6) a) Visual merchandising is purely aesthetics of science, and it is the backbone of the retail industry. Visual merchandising plays a highly major role in retail industry. Chef However, the merchandise hardly sells in retails where identical merchandise is flooded in the market. Visual merchandising is a silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further helps in reducing marketing budgets. The activity and profession consists of developing the floor plans and three-dimensional displays in order to maximize sales.

Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

Visual merchandise is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers. It involves decorating the store keeping the interior presentation the same as what is promised on the outside.

b)The psychological feeling that the retailer creates in the consumer when they visit the store”. It is the store’s responsibility to ensure that the elements that influence the consumers’ buying behaviour are managed. Various elements influence the atmosphere, such as lighting, store layout, colors, temperature, music, fragrances, fixtures and visual displays. These focus on the human senses of sight, sound, scent and touch.The components are as follows:

  1. Sight – color and lighting
  2. Sound – noise and music
  3. Scent – smell and fragrances
  4. Touch – temperature and texture

It significance is a number of studies have focused on different types of store atmospheric elements, such as lighting, design layout, product display and cleanliness

the effect of store characteristics on customers’ mood, satisfaction and purchasing behaviour, the influence of store design, store music and store employees on shopping mood and patronage satisfaction, the effect of music on shopping times as well as the effect of atmospherics, emotional responses, perceived value such as service and product quality and behavioral intentions and environmental sensory components such as sight, smell, sound and touch.

c)The activity of looking at goods displayed in shop windows, especially without intending to buy anything is called as window shopping.

Question 7)     Discuss the role of displays and signage in the overall retailing process. What are the other tools used to make a visual impact on the customer?

Ans. 7) the role of displays and signage in the overall retailing process are as follows:

  • A customer can easily locate the store with the help of a signage.
  • Signboard gives all necessary information about the store.
  • It is the signboard which actually attracts the customers into the store.
  • The signboard should not be too small. End-users might miss a small signage and hence the whole idea of attracting the customers into the store gets nullified.
  • The signboards are an effective medium of communication between the retailer and the customer.
  • The signboard gives the store its unique identity and helps in furthering its brand image.
  • A signage goes a long way in influencing the customer’s buying decision. A single glance at the signboard helps the customer to decide whether he has to step into the store or not?        

Question 8)     what are the issues attached to window shopping? How in your opinion these issues can be minimized so as to have a better conversion rate?

Ans. 8) The issues attached to window shopping are as follows: 

  • You don’t get to have or keep it.
  • You look at it in the window and wish you could keep it.
  • It can lead to stealing.

There are following issues which can be minimized so as to have a better conversion rate are:

  • Increase trust
  • Make it easy to buy from you
  • Communicate value
  • Remove distraction

 Assignment B

CASE STUDY

 “Modern Retail: Significance of store location”

 The financial year 2004-05 saw India reach new heights. India continues to shine with the economy slated to grow at a rate of over 7% per annum over the next few years. In tandem with the economic boom, the psychographic profile of the Indian consumer is fast changing. Consumer spending is on the rise backed by easy availability of credit and the low interest rate regime. This has been reinforced by the proliferation of shopping centers in all major urban agglomerations offering the consumer a great deal of choice at locations not too far away from home. Large format Malls replete with entertainment, retail and leisure components have sprung up in all major cities in India. A study done by Knight Frank India indicates that by 2007, approximately 75 mn. Sq. ft. of mall space would be available in India. With this, Mumbai, Pune, Delhi-NCR (including Gurgaon, Noida, Greater Noida, Faridabad & Ghaziabad), Bangalore & Hyderabad will have a 74% share. The balance 26% will be made up by the cities like Kolkata, Chennai, Ahmedabad, Jaipur, Nagpur, Lucknow, Indore, Ludhiana & Chandigarh. 

The frenzy of Mall culture is fast growing, with hardly any pocket of Delhi and the NCR region today remaining untouched by this phenomenal shopping boom. The Living Style Mall, which is ready to be thrown open to the denizens in Jasola, promises a world of shopping experience. It is the first retail mall in locality with a catchment area comprising high-income bracket living in the areas of Jasola, SaritaVihar, SukhdevVihar and KalindiKunj and its vicinity. But, what makes living style stand out from the host of several other malls coming up in the area is that it is a place which caters to everybody’s needs--- be it from the middle income bracket--- all of whom would love to spurge here.

 The mall, spread over an area of 60,000 sq. ft., is located on the National Highway-2.What makes it even more promising for people and the businesses to flourish is that it is strategically located on the road leading to the Commonwealth Games Sports Center and the Jasola District Center. One of the busiest roads approaching Noida and Greater Noida weaves its way, at not too great a distance from living style. Part of the attraction comes from its proximity to the industrial hub of Mohan Cooperative Area and Okhla .A 30 lakh sq ft. of office/ commercial space with a proposed five-star hotel in the vicinity is also in the pipeline.

 The retail privileges that one can enjoy at the Living Style include electrical and electronics goods, readymade garments, departmental stores, retail chain brands, jewellery and accessories, gifts and toys, chemists and druggist outlets, lifestyle products, grocery stores, cyber cafes, hyper markets, computer stationary and computer games are some of the unique features that will add to shopping experience if IT buffs. Photo labs, fitness centers, ATM’s ,fast food joints, food courts, ice cream parlors, multi-cuisine restaurants, snacks shops, bakery and sweet shops--- all these and more make up the mall an ultimate shopping paradise. It is going to be unique among the malls coming up in Jasola, in that it has a valet parking and a large play area for children. The mall envisages total entertainment and shopping for the family.

  1. Do you feel that the living style mall is strategically located in Jasola in the present case? What is the importance of store location in the planning process of retail operation?

Ans.1) we feel that the living style mall is strategically not located in jasola in the present case because as the people knows that the mall is spread over an area of 60,000 sq. ft., which is located on the national highway-2 and located on the road which creates a problem for daily going people who uses the road. That mall is specially only for food lovers because there are many food stall available there with varities of food but the crowd is bad over there which is not safe for girls and ladies. There are limited shops over there. It is just a hangout place that’s it.

The importance of store location in the planning process of retail operation is as follows:

  • Types of goods
  • Population and the customer
  • Accessibility and Visibility
  • Competition
  • Location costs
  • Personal factors
  • Special considerations
  1. How would you go about owning a specialty store in the living style mall? How would you design your store to attract the customers?

Ans.2)we would go about an owning a specialty store in the living style mall through some points which are:

  1. Planning your store
  2. Working out your finances
  3. Deciding on a location
  4. Opening for business

We would design our store to attract the customers through follow some points:

  • Be honest
  • Prioritize and decide to change those things that aren’t working first
  • Bond
  • Gather
  • Shopping carts
  • Key items
  • Influence the influencer
  • Atmosphere
  • Smell and sound 

Assignment C

Question No.  1           Marks - 10

When a retailer take a proactive, integrated atmospheric approach to create a certain look, properly display products, stimulate shopping behavior and enhance the visual environment. It engages in  

Options          

  1. Visual Merchandising
  2. Store Interiors
  3. Store Exteriors
  4. Store Operations

Ans.Visual Merchandising

Question No.  2           Marks - 10

A type of space which is set aside for employees to change clothes,to take lunch and coffee breaks         

Options          

  1. Customer Space
  2. Merchandise space
  3. Personnel space
  4. Selling space

 Ans.Personnel space

Question No.  3           Marks - 10

The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time while meeting the companys financial goals is calledcustomers.        

 Options          

  1. Merchandise Management
  2. Assortment Panning
  3. Category Management
  4. Buying Design

Ans.Merchandise Management

 Question No.  4           Marks - 10

Visual Merchandising Means  

Options          

  1. An effective display of goods that appeals to the customer’s senses, primarily sig
  2. A person who recommends another person to a potential employer
  3. All Business Activities
  4. Sense of satisfaction

Ans.An effective display of goods that appeals to the customer’s senses, primarily sig

Question No.  5           Marks - 10

____________________is the charcter or personality that a store presents to the public    

Options          

  1. Store Image
  2. Publicity
  3. Advertisement
  4. Presentation

 Ans.Store Image

Question No.  6           Marks - 10

Lighting is important because

Options          

  1. creates a Feeling of buying
  2. creates a Store atmosphere
  3. creates Store blueprint
  4. sell slowmoving items 

Ans.creates a Store atmosphere

Question No.  7           Marks - 10

. ________ are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches   

Options          

  1. Slotting Fees
  2. Private label
  3. National Brands
  4. None of the above

Ans.None of the above

 Question No.  8           Marks - 10

Which of the following is an ambient condition related to store atmosphere?         

Options          

  1. Symbols
  2. Layouts
  3. Temperature
  4. Furnishings

 Ans.Temperature

Question No.  9           Marks - 10

Some of the Retailers are also performing some distribution and manufacturing activities. This type of arrangement is known as:-      

Options          

  1. Backward Integration
  2. Forward Integration
  3. Vertical integration
  4. Horizontal Integration 

Ans.Backward Integration

Question No.  10         Marks - 10

When a retailer take a proactive, integrated atmospheric approach to create a certain look, properly display products, stimulate shopping behavior and enhance the visual environment. It engages in:-

Options          

  1. Visual Merchandising
  2. Store Interiors
  3. Store Exteriors
  4. Display

 Ans.Visual Merchandising

Question No.  11         Marks - 10

What display can also be called a "visiting card" for the store?        

Options          

  1. Point of sale
  2. Parking
  3. Window
  4. Merchandise

Ans.Merchandise

Question No.  12         Marks - 10

What type of Layout is suitable for a Departmental Store?  

Options          

  1. Grid
  2. Racetrack
  3. Free-Form
  4. Boutique 

Ans.Grid

Question No.  13         Marks - 10

Race track layout is also known as :- 

Options          

  1. Loop
  2. Free-Form
  3. Grid
  4. Boutique

Ans.Loop

Question No.  14         Marks - 10

___________ trading area has so many stores selling specific goods or services that some retailers can not earn adequate profit.           

Options          

  1. Understored
  2. overstored
  3. saturated
  4. unsaturated 

Ans.overstored

Question No.  15         Marks - 10

Keeps track of the merchandise flows while they are occurring so buyers don’t spend too much or too little            

Options          

  1. Category system
  2. Open to Buy
  3. Demand management
  4. Category management

Ans.Open to Buy

Question No.  16         Marks - 10

One of the characteristic of Racetrack layout is:-      

Options          

  1. Facilitates the goal of getting customers to visit multiple departments
  2. Minimize time spent on shopping
  3. customer feel at home
  4. None of the above 

Ans.Facilitates the goal of getting customers to visit multiple departments

Question No.  17         Marks - 10

  What defines arrangement of merchandise on a given fixture configuration to support sales through proper Placement of merchandise by Style, Option, Size, Price points, etc? 

Options          

  1. Layout
  2. fixtures
  3. shelving
  4. Plan-o-gram

Ans.Plan-o-gram

Question No.  18         Marks - 10

The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time while meeting the company’s financial goals is called

Options          

  1. Visual Merchandising`
  2. Merchandise Management`
  3. Category Management
  4. Shrinkage

Ans.Visual Merchandising`

Question No.  19         Marks - 10

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is         

Options          

  1. Supply Chain Management
  2. Demand Management
  3. Category Management
  4. Assortment Merchandise 

Ans.Supply Chain Management

Question No.  20         Marks - 10

Purchase data collected at the point of sale goes into a huge database known as     

Options          

  1. POS
  2. PDS
  3. Data Warehouse
  4. POP

Ans.Data Warehouse

Question No.  21         Marks - 10

Fixtures are used for _______________ merchandise?        

Options          

  1. displaying
  2. dumping
  3. lightning
  4. Signaling

.Ans.Data Warehouse

Question No.  22         Marks - 10

 Manufacturers will often pay more to have their stock on ____      

Options          

  1. Grab Level
  2. Ground Level
  3. Eye Level
  4. Waist level 

Ans.Eye Level

Question No.  23         Marks - 10

A promotional aisle or area is used for:-        

 Options          

  1. Getting Customers attention
  2. to display promotional merchandise
  3. Both a & b
  4. None of the above 

Ans.to display promotional merchandise

Question No.  24         Marks - 10

Which of the following is an ambient condition related to store atmosphere?         

Options          

  1. Symbols
  2. Layouts
  3. Temperature
  4. Furnishings 

Ans.Temperature

Question No.  25         Marks - 10

The stores floor plan is also called      

Options          

  1. Store Positioning
  2. Store Design
  3. Store Layout
  4. Store Blueprinting

Ans.Store Layout

Question No.  26         Marks - 10

Which of the following is the most cost effective method of theft prevention in a small retail gift store?  

Options          

  1. Employing a security guard
  2. Installing a security alarm system
  3. Installing security gates or pedestals
  4. Training customer service assistants

Ans.Installing a security alarm system

Question No.  27         Marks - 10

Which of the following is not a principle of store design and layout?          

Options          

  1. Keep it Simple
  2. Confuse Customers
  3. First impression Counts
  4. Balanced approach 

Ans.Balanced approach

Question No.  28         Marks - 10

Point of Sale Terminals refer to         

Options          

  1. Cash Register
  2. Display racks
  3. Discount stores
  4. Display of Merchandise

Ans.Cash Register

Question No.  29         Marks - 10

One of the principles of store design and layout is   

Options          

  1. Make things Complex
  2. Increase space for non selling
  3. Keep it simple
  4. Clutter

Ans. Keep it simple

Question No.  30         Marks - 10

Complementary items should be placed         

Options          

  1. Near one another
  2. away from one another
  3. on every second shelf
  4. on every third shelf

Ans.Near one another

Question No.  31         Marks - 10

The color scheme that consists of only one color and different tones of that color is          

Options          

  1. Analogues
  2. triad
  3. Monochromatic
  4. Intermediary

Ans.Monochromatic

Question No.  32         Marks - 10

The smallest unit for making inventory control decisions is called   

Options          

  1. SKU
  2. Category
  3. assortment
  4. classification 

Ans.SKU

Question No.  33         Marks - 10

 Grid layout is best illustrated by:-     

Options          

  1. Grocery Stores
  2. Hypermarkets
  3. Boutiques
  4. Fashion stores

Ans.Boutiques

Question No.  34         Marks - 10

To effectively sell chewing gum, the most critical element in the retail mix is:         

Options          

  1. Price
  2. Advertisment
  3. Discount
  4. Location 

Ans.Location 

Question No.  35         Marks - 10

Display windows have following main purposes:-    

Options          

  1. to induce people to enter
  2. to convert stoppers into shoppers
  3. to identify the store & its offerings
  4. all of the above

Ans.all of the above

Question No.  36         Marks - 10

 A _________________ store does not create its own traffic and has no real trading area of its own. This store depends on people who are drawn to the location for other reasons.

Options          

  1. Destination stores
  2. superstores
  3. Parasite stores
  4. Hypermarkets

Ans.Parasite stores

Question No.  37         Marks - 10

Two examples of exterior displays are           

Options          

  1. Store front design and gondola shelving
  2. Promotion aisles
  3. table display & dump display
  4. Display windows and sidewalk display 

Ans.table display & dump display

Question No.  38         Marks - 10

Harry Potter toys that flew off store shelves each time a related movie was released. This category of Merchandise are known as :- 

Options          

  1. Fad Merchandise
  2. fashion merchandise
  3. assortment merchandise
  4. merchandise offered 

Ans.Fad Merchandise

Question No.  39         Marks - 10

Marquee is       

Options          

  1. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
  2. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays.
  3. A large Board usually on which name of the store has written
  4. None of the above

AnsNone of the above

Question No.  40         Marks - 10

A dump display is       

Options          

  1. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
  2. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays.
  3. A large board, usually outdoors, on which advertisements are placed
  4. gift brochure

Ans.A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays.

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