image

Solution of Assignment Synopsis & Project Dissertation Report


PRODUCT DETAILS

Online-Typing-and-Filling

Title Name Amity Solved Assignment for Merchandising Management MBA Assignment 2
University AMITY
Service Type Assignment
Course MBA
Semister Semester-III-RETAIL Cource: MBA
Short Name or Subject Code Merchandising Management
Commerce line item Type Semester-III-RETAIL Cource: MBA
Product Assignment of MBA Semester-III-RETAIL (AMITY)

Solved Assignment


  Questions :-

                                                                                     Merchandising Management

 Assignment  A

  1. Merchandising is a Tool to enhance sales comment.
  2. Discuss display fixtures with respect to women apparels and men’s apparels.

    4. Discuss different type of material to be used for different types of category of stores.

    5. How is a planogram is implemented?

 

 

 

 

 

 Assignment  B

Case Detail: 

CASE STUDY

The client Imposes’ client is a leading high street jewellery chain in the UK. The client has more than 500 stores across the country and employs over 3,000 staff nationwide. The challenge at store level, the retailer wanted to capitalise on training investment and highlight to staff the impact of their actions on conversion rates and bottom line sales figures; and at Head Office level, to identify stores which were performing well and those which required help, so that resources could be distributed more effectively. The challenge for the retailer was to identify how shopper behaviour and staff communication related to sales conversions in-store, and to use the patterns revealed to make changes and increase business performance, either through staff training or improved resourcing.

 Question  B

  1. Discussed organization in case deals in which category
  2. Retailers are worried about distribution network, suggest them your expertise
  3. Retailer Wish’s to provide training in which specific area

 

 

 

 

 

Assignment  C

Question No.  1          Marks - 10

Our Old Traditionla barter system is         

Options          

  1. A system of trade that involves an exchange of goods and services for money
  2. A system of exchange of money for goods and services
  3. A system of trade that involves an exchange of goods and services of others
  4. All of the above

 

 

Question No.  2          Marks - 10

A Concept called “Niche ” means   

Options          

  1. Selling products that are non-specific
  2. Targeting a wide-variety of people
  3. Personalized products targeting narrow groups of people
  4. None of the above

 

 

Question No.  3          Marks - 10

Media coverage that is not paid for and has a mass audience and a high level of credibility   

Options          

  1. Publicity
  2. Promotion
  3. Poster
  4. catelouge

 

 

Question No.  4          Marks - 10

“Demographics” refers to   

Options          

  1. Money consumers are willing to spend
  2. Numerical facts about a population
  3. Numerical facts about sales
  4. None of the above

 

 

Question No.  5          Marks - 10

The process involved in moving the product from the producer to the consumer is referred to as:    

Options          

  1. Stream of Products
  2. Channels of Distribution
  3. Flow of Goods
  4. All of the above

 

 

Question No.  6          Marks - 10

 The group of people who create the original product before it is shipped to the stores is called the: 

Options          

  1. Consumer
  2. Designer
  3. Producer
  4. All of the above

 

 

Question No.  7          Marks - 10

SWOT ------------ strengths, weatness, opportunities and -----------------------        

Options          

  1. Threat
  2. Taste
  3. Trend
  4. Trade

 

 

 

Question No.  8          Marks - 10

stores that sell manufactures aversuns directly to the customer  

Options          

  1. Factory outlet
  2. Superstore
  3. Retail outlet
  4. Department

 

 

Question No.  9          Marks - 10

An industry buzz word signifying electronic retailing      

Options          

  1. E Tailing
  2. B – tailing
  3. C - Tailing
  4. Catalog

 

 

Question No.  10        Marks - 10

Visual presentation of merchandise -------  

Options          

  1. Display
  2. On-line discounters
  3. Show
  4. Event

 

 

Question No.  11        Marks - 10

Income left after the basic necessities have been paid for

Options          

  1. Disparable income
  2. Discretionary income
  3. Personal income
  4. Sales income

 

 

Question No.  12        Marks - 10

Report and ideas available by subscription to manufactures and retailers predictives----------

Options          

  1. Reports
  2. Design services
  3. Publications
  4. New reports

 

 

Question No.  13        Marks - 10

Any resource from which a designer obtains ideas           

Options          

  1. Design resource
  2. Ethnic level
  3. Research
  4. Evaluation of collection

 

 

Question No.  14        Marks - 10

Expand CIM

Options          

  1. Company Integrated Manufacturing
  2. Computer integrated manufacturing
  3. Computerised industry machine
  4. Computer integrated mechanism

 

 

Question No.  15        Marks - 10

is the difference in value between a country’s exports and emports       

Options          

  1. Duties
  2. Balance of trade
  3. Tariff
  4. Quota allocation

 

 

Question No.  16        Marks - 10

Reference groups refer to…

Options          

  1. One person that influences consumers
  2. A group of people that influences consumers to buy
  3. A company that references
  4. A and B

 

 

Question No.  17        Marks - 10

 A human’s perception is….

Options          

  1. The way a person discusses a situation
  2. The way a person looks at perplexing problems
  3. The way a person views the world
  4. A and B

 

 

Question No.  18        Marks - 10

 When individuals respond selectively to marketing messages in their environment this is called        

Options          

  1. Broad selection
  2. Attitudes and views
  3. Selective perception
  4. All of the above

 

 

Question No.  19        Marks - 10

Wholesaling does not include which of the following services     

Options          

  1. Market research
  2. Selling
  3. Promotion
  4. Distribution

 

 

Question No.  20        Marks - 10

 The group of customers to whom the company directs its marketing program towards is called       

Options          

  1. Test market
  2. Target market
  3. Retailers market
  4. Marketable people

 

 

Question No.  21        Marks - 10

Which of the following is not involved in the consumer buying process 

Options          

  1. Problem recognition
  2. Making the purchase
  3. Distribution
  4. Information search

 

 

Question No.  22        Marks - 10

Apparels  would be considered       

Options          

  1. Convenience goods
  2. Specialty goods
  3. Shopping goods
  4. None of the above

 

 

 

Question No.  23        Marks - 10

 Rose Scent would be classified as  

Options          

  1. Specialty goods
  2. Shopping goods
  3. Convenience goods
  4. None of the above

 

 

Question No.  24        Marks - 10

A package of bubblegum would be classified as   

Options          

  1. Shopping goods
  2. Convenience goods
  3. Specialty goods
  4. None of the above

 

 

Question No.  25        Marks - 10

Popular Name of Product should be which of the following       

Options          

  1. Brief
  2. Easy to remember
  3. Catchy
  4. All of the above

 

 

Question No.  26        Marks - 10

 When Consumer carry highest highest level of brand loyalty    

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. A and b

 

 

Question No.  27        Marks - 10

Which is the lowest form of brand loyalty 

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. C and d

 

 

Question No.  28        Marks - 10

An Old Model of TV would be in which stage of the product life cycle.

Options          

  1. Maturity
  2. Growth
  3. Introduction
  4. Decline

 

 

Question No.  29        Marks - 10

The LCD Latest Version TV would be in which stage of the product life cycle.           

Options          

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

 

 

Question No.  30        Marks - 10

Merchadises are Distributed Thru 

Options          

  1. Paths of distribution
  2. Ways of buying goods
  3. The paths products take from wholesaler to consumer
  4. A and D

 

 

Question No.  31        Marks - 10

Channel Partners are also known as          

Options          

  1. Distribution channels
  2. Retailers
  3. Consumers
  4. Middlemen

 

 

Question No.  32        Marks - 10

When a retailer follow a Normal Channel of Distribution           

Options          

  1. New type of channel
  2. A retro channel
  3. traditional channel
  4. Normal Channel

 

 

 

Question No.  33        Marks - 10

Display in Store are for       

Options          

  1. Catch a customer’s attention
  2. Encourage customer’s to brows and examine merchandise
  3. Allow employees quick visual control of merchandise
  4. All of the above

 

 

Question No.  34        Marks - 10

Display in Store are useually           

Options          

  1. Interior and exterior
  2. Open and closed
  3. Open and interior
  4. Closed and exterior

 

 

Question No.  35        Marks - 10

 “Visual merchandising” means      

Options          

  1. A desire that can be satisfied after basic needs are met
  2. An effective display of goods that appeals to the customer’s senses, primarily sight
  3. A term referring to all the business activities involved in buying, selling, and controlling so goods and services can be transferred to the ultimate consumer
  4. A person who recommends another person to a potential employer

 

 

Question No.  36        Marks - 10

Dumb style of Stocking is    

Options          

  1. A large board, usually outdoors, on which advertisements are placed
  2. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
  3. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays
  4. None of the above

 

 

Question No.  37        Marks - 10

An architectural display is   

Options          

  1. Strictly for architects
  2. A display that has been specifically constructed to suit a particular display need.
  3. Ideal for presenting major items related to the home
  4. Both b and c

 

 

 

Question No.  38        Marks - 10

 Two examples of exterior displays are      

Options          

  1. Storefront sign and gondola shelving
  2. Table displays and dump displays
  3. Display windows and sidewalk displays
  4. None of these

 

 

Question No.  39        Marks - 10

Principally Dispays are        

Options          

  1. Create simple and effective displays
  2. Design from the customer’s point of view
  3. Maintain displays
  4. All of the above

 

 

Question No.  40        Marks - 10

Displays are Planned and Worked- How? 

Options          

  1. Plan your work, work your plan
  2. Work your plan, plan your work
  3. Sometimes a plan is not necessary
  4. None of the above
  Answers :-

                                                                         Merchandising Management

 Assignment  A

  1. Merchandising is a Tool to enhance sales comment.

Answer:-

Merchandising strategies are a valuable component of any retails success, but a one size fits approach will not work in today´s competitive environment. Strategies should vary by category and sometimes by segment depending on the overall objective for the brand, category and retailer. Each strategy should be carefully crafted to target a specific objective such as increasing foot traffic, inviting new customers to try your brand, developing loyal committed customers or increasing sales.

Strategies include a variety of components: pricing, promotion, product placement, ad support, consumer education, etc. Together, the different components help achieve the retailer

7 effective category merchandising strategies

  1. Traffic Building: A High volume share, frequently purchased items, high percentage of sales. This strategy focuses on drawing consumer traffic into the store and/or into the target category.
  2. Transaction Building: A Higher ring/transaction size, impulse purchases. This strategy focuses on increasing the size of the average category transaction.
  3. Profit Generating: A Higher gross margin and higher turns. This strategy focuses on the ability of the category to generate profits. Margins can be higher in this area due to the value added, higher-quality products in these categories.
  4. Cash Generating: Higher turns, frequently purchased items. This strategy focuses on the ability of the category to generate incremental cash flow.
  5. Excitement Creating: Impulse, lifestyle-oriented and seasonal items. This strategy communicates a sense of urgency or a limited-time sensitive opportunity to the consumer.
  6. Turf Defending: Used by retailers to draw traditional consumers. This strategy focuses on aggressively positioning the category to appeal to the consumer by highlighting comparable items with key competitors. This strategy also focuses on keeping your existing customers happy and returning. Loyalty cards, aggressive pricing and promotion strategies, consumer education, high value coupons, etc. are all designed to help maintain a loyal customer base. For example: Pacific Foods Organic Chicken Noodle Soup priced aggressively compared to target retailers.
  7. Image Creating:  Frequently purchased, highly promoted, impulse, unique and seasonal. This strategy communicates an image to the consumer in one of the following areas: price, service, quality, specialty items or assortment.

 

 

 

  1. Discuss display fixtures with respect to women apparels and men’s apparels.

Answer:-

 

 

  1. Discuss different type of material to be used for different types of category of stores.

Answer:-

Some of the types of materials most commonly used. Knowledge of materials allows for comparison of everyday materials, e.g. different kinds of wood, rock, metal, paper, plastic, on the basis of their properties, including hardness, strength, flexibility and magnetic behaviour, and to relate these properties to everyday uses of the materials.

Ceramics

A ceramic is a non-metallic material composed of inorganic molecules, normally prepared by heating a powder or slurry. Many common ceramics are made up of oxides or nitride compounds and are highly crystalline with long-range molecular order. Some ceramics are partially or fully amorphous, with no long-range molecular order; these are typically classified as glassy materials.

Composites

Composites are mixtures of two or more bonded materials. Composites are the mixture of multiple materials, which in combination offer superior properties to the materials alone. Structural composites usually refer to the use of fibers which are embedded in a plastic. These composites offer high strength with very little weight.

Concrete

Concrete is a ceramic composite made up of water, sand, gravel, crushed stone, and cement. The ingredients are mixed together thoroughly, and are poured into a form. After the concrete is completely dry, it has excellent compressive strength.

Electronic / Optical

Electronic/optical materials are tailored to conduct electricity or light. These materials may be metals, ceramics or polymers. These materials are carefully formulated to control the intensity, scattering, and bending of electrons or photons which pass through them.

Glass

Glassy materials are hard, brittle, and non-crystalline. The lack of crystalline grains often results in optical transparency. The glass we are used to is a ceramic usually consisting of a mixture of silicates or sometimes borates or phosphates formed by fusion of silica or of oxides of boron or phosphorus with a flux and a stabilizer into a mass that cools to a rigid condition without crystallization.

Metals

Metals are comparatively malleable, optically reflective, and electrically conductive. Most metals and alloys are easily shaped by forming. Their disassociate electron bonding makes them excellent conductors of electricity and heat. Almost all metals have an orderly arrangement of atoms, resulting in a crystalline structure that may have multiple crystal phases bordering each other.

Metamaterials

A met material is an engineered material specifically designed to exhibit a behaviour that can only occur at specific organizations and sizes of materials. Metamaterials often seem to break the rules of physical behaviour. Though many metamaterials phenomenon have not yet been usefully produced at scale, they include materials with negative Poisson’s ratios (they expand when stretched instead of getting thinner), unusual interactions with light and other forms of electromagnetic radiation (cloaking and other phenomena), and nanomaterial effects like iridescence and molecular filtering of light and sound.

Polymers/ Plastics

Plastics/polymers are made up of millions of repeated links to make long molecules or networks that are tangled or cross-linked together. Almost all polymers use carbon atoms in very long chains. The carbon atoms may be attached to other carbon, oxygen, nitrogen, and hydrogen atoms. Polymers may or may not have an orderly arrangement of atoms.

Semiconductors

Semiconductors are a special case of electronic material that combines two differently electrically conductive materials, usually ceramics. A semiconductor is also known as a P-N junction, where one material allows ‘loose’ electrons to move through an ordered structure, and the other allows holes (where an electron could be, but is not) to move in the same way. This behavior and the interactions between charge carriers and photons and phonons allows semiconductors to store binary information, form logic gates, and convert between voltage, light, heat, and force as sensors and emitters.

Wood

Wood is a composite material made from lignin and cellulose. Wood makes use of a lignin matrix and cellulose fibers to form a polymer composite. The lignin holds the cellulose compressively in place so that the cellulose fibers can carry tensile loads. Wood has excellent structural properties, in light of its low weight and high strength.

 

 

 

  1. How is a planogram is implemented?

Answer:-

Planograms are used to guide store staff in the design of a merchandise display. The goal is to create a display that is visually appealing to customers and allows them to find, compare and choose products efficiently. Every store will have policies in place for designing and executing planograms. When employees learn to read and work with these ´merchandise maps,´ managers can delegate the placement of new displays and free themselves up for other tasks. Large retailers with multiple stores often send the same planogram to each store so displays are consistent with the company´s branding and product focus of the season. Smaller stores will want to use planograms to design feature displays quickly.

A planogram is a visual description, diagram or drawing of a store´s layout. It includes the placement of particular products and product categories. In order to optimize shelf layout and receive a return on investment, the planogram should be properly executed and maintained by staff.

Items You Will Need:

  • Clean rag or duster
  • All-purpose cleaner
  • Additional shelving or peg hooks
  • Merchandise
  • Price Labels, Signage

Plan plenty of time to set up a new planogram without interruption. Many stores choose to put new displays together on slow days, often in the morning or early afternoon, when fewer customers are in the store. If it´s a big redesign of a display, consider doing it while the store is closed.

Never try to do this job when you know you will be busy because it is not a good customer experience. Customers can trip over boxes or shelves or be deterred by a department that´s ´under construction.´ Also, you may get interrupted and not be able to finish the job quickly.

  1. Gather cleaning supplies, additional shelving, peg hooks, signage, product, planograms and any other items needed to begin working. Take these items to the workspace.
  2. Each new planogram should begin with a thorough cleaning of the shelves and fixtures. Don´t forget the base.
  3. Using the planogram, begin setting shelves and peg hooks in the required location. Read all planograms from left to right.
    1. Shelves should be worked from bottom to top and left to right.
    2. Pegs should be worked from top to bottom and left to right.
  4. If necessary, use the actual product to help determine the exact distance needed between each facing and/or each SKU.
  5. Once the planogram is set, fill each space with the correct product. Additional merchandise should be kept in the stock room as overstock.
  6. Create current shelf labels, signage and any other pricing needed for the newly set section.
  7. Zone (or face) the finished section by bringing all items forward. Make sure labels are straight and facing the customer.

Solve by www.solvezone.in contact for more details at 8882309876

 

 

 

 

 Assignment  B

Case Detail: 

CASE STUDY

The client Imposes’ client is a leading high street jewellery chain in the UK. The client has more than 500 stores across the country and employs over 3,000 staff nationwide. The challenge at store level, the retailer wanted to capitalise on training investment and highlight to staff the impact of their actions on conversion rates and bottom line sales figures; and at Head Office level, to identify stores which were performing well and those which required help, so that resources could be distributed more effectively. The challenge for the retailer was to identify how shopper behaviour and staff communication related to sales conversions in-store, and to use the patterns revealed to make changes and increase business performance, either through staff training or improved resourcing.

 

 

  1. Discussed organization in case deals in which category

Answer:-

Above discussed organization in case deals with retail management

An effective management avoids unnecessary chaos at the store.

Effective Management controls shopliftings to a large extent.

  • The retailer must keep a record of all the products coming into the store.
  • The products must be well arranged on the assigned shelves according to size, colour, gender, patterns etc.
  • Plan the store layout well.
  • The range of products available at the store must be divided into small groups comprising of similar products. Such groups are called categories. A customer can simply walk up to a particular category and look for products without much assistance.
  • A unique SKU code must be assigned to each and every product for easy tracking.
  • Necessary labels must be put on the shelves for the customers to locate the merchandise on their own.
  • Don’t keep the customers waiting.
  • Make sure the sales representatives attend the customers well. Assist them in their shopping. Greet them with a smile
  • The retailer must ensure enough stock is available at the store.

 

 

 

  1. Retailers are worried about distribution network, suggest them your expertise

Answer:-

Distribution (also known as the place variable in the marketing mix, or the 4 Ps) involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. Many marketers fall for the trap that if you make a better product, consumers will buy it. The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products have that proven records of selling.

Although many firms advertise that they save the consumer money by selling "direct" and “eliminating the middleman,” this is a dubious claim in most instances. The truth is that intermediaries, such as retailers and wholesalers, tend to add efficiency because they can do specialized tasks better than the consumer or the manufacturer. Because wholesalers and retailers exist, the consumer can buy one pen at a time in a store located conveniently rather than having to order it from a distant factory. Thus, distributors add efficiency by:

Breaking bulk—the consumer can buy small quantities at a time. Small and modest scale retailers (e.g., the USC bookstore) can buy modest quantities. This service reduces quantity discrepancy in the supply-demand relationship between manufacturers and end customers.

Consolidation and Distribution. It would be highly inconvenient for customers to have to buy each product at a different store. Most American consumers today also have limited patience with specialty stores in most categories. Rather than having to go to one store to buy produce, one store to buy meat, and other stores for other household products, there is considerable value in having everything available in a supermarket. The consumers can buy at a neighborhood store, which in turn can buy from a regional warehouse. It would also be very inconvenient for supermarkets and most other retailers to have to receive deliveries individually from each manufacturer. Wholesalers consolidate products from different manufacturers so that a large number of different products can be received in one shipment. This reduces costs by increasing the efficiency with which products can be (1) delivered and (2) received. Consolidation and distribution services offered by wholesalers reduce the assortment discrepancy between manufacturers on the one hand and local retailers and consumers on the other. NOTE: Some very large retail chains such as Wal-Mart may be able to handle distribution more effectively than outside wholesalers. Wal-Mart often insists on sales directly to the chain from the manufacturer rather than sales through wholesalers. This is the exception to the rule since Wal-Mart is large enough to be able to handle distribution itself rather than going through retailers. It should be noted that Wal-Mart has made very large investments to make this possible, and these capabilities have taken a long time to develop. Wal-Mart had a very difficult time breaking into the grocery business—especially for perishable items—and took several years to perfect this capability.

Carrying inventory. This service reduces the temporal discrepancy between

Manufacturers who may need to schedule production at relatively constant levels and consumers who need certain products only at certain times (e.g., turkeys needed mostly at Thanksgiving and Christmas) Financing. Certain small manufacturers may have difficulty waiting for payment until goods are sold to the end-customer. Wholesalers and retailers may negotiate lower prices from the manufacturer in return for quick payment.

 

 

  1. Retailer Wish’s to provide training in which specific area

Answer:- Retail & Customer Service Programs

Goodwill offers two retail and customer service programs. Both programs provide students with training opportunities in cashiering and customer service.

Retail & Customer Service Nine-Week Program

Goodwill can put you on the path to a good job in a retail environment through our intensive nine-week course that combines classroom and on-the-job training.

Goodwill can put you on the path to a good job in a retail environment You’ll work in a great hands-on setting – one of our very own Goodwill stores – as you learn to:

  • Use listening and questions to deliver excellent customer service
  • Maintain a positive attitude with customers
  • Merchandise, sell and promote products
  • Use a cash register and demonstrate cash-handling skills
  • Communicate effectively and work as part of a team
  • Search and apply for jobs online
  • Answer questions and improve self-presentation for an interview

The program is full-time, and a stipend is offered as a support service. Once you complete the program we will help you with your job search and continue to work with you, assessing your progress and helping with other training you might need. We can also help you manage other aspects of your life that may affect your job – like transportation, health care, food or housing – by connecting you to other community services.

 

Solve by www.solvezone.in contact for more details at 8882309876 

 

 

 

 

Assignment  C

Question No.  1          Marks - 10

Our Old Traditionla barter system is         

Options          

  1. A system of trade that involves an exchange of goods and services for money
  2. A system of exchange of money for goods and services
  3. A system of trade that involves an exchange of goods and services of others
  4. All of the above

 

 

Question No.  2          Marks - 10

A Concept called “Niche ” means   

Options          

  1. Selling products that are non-specific
  2. Targeting a wide-variety of people
  3. Personalized products targeting narrow groups of people
  4. None of the above

 

 

Question No.  3          Marks - 10

Media coverage that is not paid for and has a mass audience and a high level of credibility   

Options          

  1. Publicity
  2. Promotion
  3. Poster
  4. catelouge

 

 

Question No.  4          Marks - 10

“Demographics” refers to   

Options          

  1. Money consumers are willing to spend
  2. Numerical facts about a population
  3. Numerical facts about sales
  4. None of the above

 

 

Question No.  5          Marks - 10

The process involved in moving the product from the producer to the consumer is referred to as:    

Options          

  1. Stream of Products
  2. Channels of Distribution
  3. Flow of Goods
  4. All of the above

 

 

Question No.  6          Marks - 10

 The group of people who create the original product before it is shipped to the stores is called the: 

Options          

  1. Consumer
  2. Designer
  3. Producer
  4. All of the above

 

 

Question No.  7          Marks - 10

SWOT ------------ strengths, weatness, opportunities and -----------------------        

Options          

  1. Threat
  2. Taste
  3. Trend
  4. Trade

 

 

 

Question No.  8          Marks - 10

stores that sell manufactures aversuns directly to the customer  

Options          

  1. Factory outlet
  2. Superstore
  3. Retail outlet
  4. Department

 

 

Question No.  9          Marks - 10

An industry buzz word signifying electronic retailing      

Options          

  1. E Tailing
  2. B – tailing
  3. C - Tailing
  4. Catalog

 

 

Question No.  10        Marks - 10

Visual presentation of merchandise -------  

Options          

  1. Display
  2. On-line discounters
  3. Show
  4. Event

 

 

Question No.  11        Marks - 10

Income left after the basic necessities have been paid for

Options          

  1. Disparable income
  2. Discretionary income
  3. Personal income
  4. Sales income

 

 

Question No.  12        Marks - 10

Report and ideas available by subscription to manufactures and retailers predictives----------

Options          

  1. Reports
  2. Design services
  3. Publications
  4. New reports

 

 

Question No.  13        Marks - 10

Any resource from which a designer obtains ideas           

Options          

  1. Design resource
  2. Ethnic level
  3. Research
  4. Evaluation of collection

 

 

Question No.  14        Marks - 10

Expand CIM

Options          

  1. Company Integrated Manufacturing
  2. Computer integrated manufacturing
  3. Computerised industry machine
  4. Computer integrated mechanism

 

 

Question No.  15        Marks - 10

is the difference in value between a country’s exports and emports       

Options          

  1. Duties
  2. Balance of trade
  3. Tariff
  4. Quota allocation

 

 

Question No.  16        Marks - 10

Reference groups refer to…

Options          

  1. One person that influences consumers
  2. A group of people that influences consumers to buy
  3. A company that references
  4. A and B

 

 

Question No.  17        Marks - 10

 A human’s perception is….

Options          

  1. The way a person discusses a situation
  2. The way a person looks at perplexing problems
  3. The way a person views the world
  4. A and B

 

 

Question No.  18        Marks - 10

 When individuals respond selectively to marketing messages in their environment this is called        

Options          

  1. Broad selection
  2. Attitudes and views
  3. Selective perception
  4. All of the above

 

 

Question No.  19        Marks - 10

Wholesaling does not include which of the following services     

Options          

  1. Market research
  2. Selling
  3. Promotion
  4. Distribution

 

 

Question No.  20        Marks - 10

 The group of customers to whom the company directs its marketing program towards is called       

Options          

  1. Test market
  2. Target market
  3. Retailers market
  4. Marketable people

 

 

Question No.  21        Marks - 10

Which of the following is not involved in the consumer buying process 

Options          

  1. Problem recognition
  2. Making the purchase
  3. Distribution
  4. Information search

 

 

Question No.  22        Marks - 10

Apparels  would be considered       

Options          

  1. Convenience goods
  2. Specialty goods
  3. Shopping goods
  4. None of the above

 

 

 

Question No.  23        Marks - 10

 Rose Scent would be classified as  

Options          

  1. Specialty goods
  2. Shopping goods
  3. Convenience goods
  4. None of the above

 

 

Question No.  24        Marks - 10

A package of bubblegum would be classified as   

Options          

  1. Shopping goods
  2. Convenience goods
  3. Specialty goods
  4. None of the above

 

 

Question No.  25        Marks - 10

Popular Name of Product should be which of the following       

Options          

  1. Brief
  2. Easy to remember
  3. Catchy
  4. All of the above

 

 

Question No.  26        Marks - 10

 When Consumer carry highest highest level of brand loyalty    

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. A and b

 

 

Question No.  27        Marks - 10

Which is the lowest form of brand loyalty 

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. C and d

 

 

Question No.  28        Marks - 10

An Old Model of TV would be in which stage of the product life cycle.

Options          

  1. Maturity
  2. Growth
  3. Introduction
  4. Decline

 

 

Question No.  29        Marks - 10

The LCD Latest Version TV would be in which stage of the product life cycle.           

Options          

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

 

 

Question No.  30        Marks - 10

Merchadises are Distributed Thru 

Options          

  1. Paths of distribution
  2. Ways of buying goods
  3. The paths products take from wholesaler to consumer
  4. A and D

 

 

Question No.  31        Marks - 10

Channel Partners are also known as          

Options          

  1. Distribution channels
  2. Retailers
  3. Consumers
  4. Middlemen

 

 

Question No.  32        Marks - 10

When a retailer follow a Normal Channel of Distribution           

Options          

  1. New type of channel
  2. A retro channel
  3. traditional channel
  4. Normal Channel

 

 

 

Question No.  33        Marks - 10

Display in Store are for       

Options          

  1. Catch a customer’s attention
  2. Encourage customer’s to brows and examine merchandise
  3. Allow employees quick visual control of merchandise
  4. All of the above

 

 

Question No.  34        Marks - 10

Display in Store are useually           

Options          

  1. Interior and exterior
  2. Open and closed
  3. Open and interior
  4. Closed and exterior

 

 

Question No.  35        Marks - 10

 “Visual merchandising” means      

Options          

  1. A desire that can be satisfied after basic needs are met
  2. An effective display of goods that appeals to the customer’s senses, primarily sight
  3. A term referring to all the business activities involved in buying, selling, and controlling so goods and services can be transferred to the ultimate consumer
  4. A person who recommends another person to a potential employer

 

 

Question No.  36        Marks - 10

Dumb style of Stocking is    

Options          

  1. A large board, usually outdoors, on which advertisements are placed
  2. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
  3. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays
  4. None of the above

 

 

Question No.  37        Marks - 10

An architectural display is   

Options          

  1. Strictly for architects
  2. A display that has been specifically constructed to suit a particular display need.
  3. Ideal for presenting major items related to the home
  4. Both b and c

 

 

 

Question No.  38        Marks - 10

 Two examples of exterior displays are      

Options          

  1. Storefront sign and gondola shelving
  2. Table displays and dump displays
  3. Display windows and sidewalk displays
  4. None of these

 

 

Question No.  39        Marks - 10

Principally Dispays are        

Options          

  1. Create simple and effective displays
  2. Design from the customer’s point of view
  3. Maintain displays
  4. All of the above

 

 

Question No.  40        Marks - 10

Displays are Planned and Worked- How? 

Options          

  1. Plan your work, work your plan
  2. Work your plan, plan your work
  3. Sometimes a plan is not necessary
  4. None of the above

 

 

Review

Average user rating

4.8 / 5

Rating breakdown

5
80% Complete (danger)
1
4
80% Complete (danger)
1
3
80% Complete (danger)
0
2
80% Complete (danger)
0
1
80% Complete (danger)
0

January 29, 2015
This was nice in buy
Assignment from solve zone is probably one of the first preference of students.

October 09, 2016
This was nice in buy
I recommend a website that was really helpful throughout your session.

March 19, 2017
Some day ago
This was nice in buy
This was good in buy . I found all the answer correct and meaningful and had scored good marks
Back to top