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Title Name Amity Solved Assignment for Merchandising Management MBA Assignment 2
University AMITY
Service Type Assignment
Course MBA
Semester Semester-III-RETAIL Course: MBA
Short Name or Subject Code Merchandising Management
Commerce line item Type Semester-III-RETAIL Course: MBA
Product Assignment of MBA Semester-III-RETAIL (AMITY)
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Solved Assignment


  Questions :-

                                                                                     Merchandising Management

 Assignment  A

  1. Merchandising is a Tool to enhance sales comment.
  2. Discuss display fixtures with respect to women apparels and men’s apparels.

    4. Discuss different type of material to be used for different types of category of stores.

    5. How is a planogram is implemented?

 

 

 

 

 

 Assignment  B

Case Detail: 

CASE STUDY

The client Imposes’ client is a leading high street jewellery chain in the UK. The client has more than 500 stores across the country and employs over 3,000 staff nationwide. The challenge at store level, the retailer wanted to capitalise on training investment and highlight to staff the impact of their actions on conversion rates and bottom line sales figures; and at Head Office level, to identify stores which were performing well and those which required help, so that resources could be distributed more effectively. The challenge for the retailer was to identify how shopper behaviour and staff communication related to sales conversions in-store, and to use the patterns revealed to make changes and increase business performance, either through staff training or improved resourcing.

 Question  B

  1. Discussed organization in case deals in which category
  2. Retailers are worried about distribution network, suggest them your expertise
  3. Retailer Wish’s to provide training in which specific area

 

 

 

 

 

Assignment  C

Question No.  1          Marks - 10

Our Old Traditionla barter system is         

Options          

  1. A system of trade that involves an exchange of goods and services for money
  2. A system of exchange of money for goods and services
  3. A system of trade that involves an exchange of goods and services of others
  4. All of the above

 

 

Question No.  2          Marks - 10

A Concept called “Niche ” means   

Options          

  1. Selling products that are non-specific
  2. Targeting a wide-variety of people
  3. Personalized products targeting narrow groups of people
  4. None of the above

 

 

Question No.  3          Marks - 10

Media coverage that is not paid for and has a mass audience and a high level of credibility   

Options          

  1. Publicity
  2. Promotion
  3. Poster
  4. catelouge

 

 

Question No.  4          Marks - 10

“Demographics” refers to   

Options          

  1. Money consumers are willing to spend
  2. Numerical facts about a population
  3. Numerical facts about sales
  4. None of the above

 

 

Question No.  5          Marks - 10

The process involved in moving the product from the producer to the consumer is referred to as:    

Options          

  1. Stream of Products
  2. Channels of Distribution
  3. Flow of Goods
  4. All of the above

 

 

Question No.  6          Marks - 10

 The group of people who create the original product before it is shipped to the stores is called the: 

Options          

  1. Consumer
  2. Designer
  3. Producer
  4. All of the above

 

 

Question No.  7          Marks - 10

SWOT ------------ strengths, weatness, opportunities and -----------------------        

Options          

  1. Threat
  2. Taste
  3. Trend
  4. Trade

 

 

 

Question No.  8          Marks - 10

stores that sell manufactures aversuns directly to the customer  

Options          

  1. Factory outlet
  2. Superstore
  3. Retail outlet
  4. Department

 

 

Question No.  9          Marks - 10

An industry buzz word signifying electronic retailing      

Options          

  1. E Tailing
  2. B – tailing
  3. C - Tailing
  4. Catalog

 

 

Question No.  10        Marks - 10

Visual presentation of merchandise -------  

Options          

  1. Display
  2. On-line discounters
  3. Show
  4. Event

 

 

Question No.  11        Marks - 10

Income left after the basic necessities have been paid for

Options          

  1. Disparable income
  2. Discretionary income
  3. Personal income
  4. Sales income

 

 

Question No.  12        Marks - 10

Report and ideas available by subscription to manufactures and retailers predictives----------

Options          

  1. Reports
  2. Design services
  3. Publications
  4. New reports

 

 

Question No.  13        Marks - 10

Any resource from which a designer obtains ideas           

Options          

  1. Design resource
  2. Ethnic level
  3. Research
  4. Evaluation of collection

 

 

Question No.  14        Marks - 10

Expand CIM

Options          

  1. Company Integrated Manufacturing
  2. Computer integrated manufacturing
  3. Computerised industry machine
  4. Computer integrated mechanism

 

 

Question No.  15        Marks - 10

is the difference in value between a country’s exports and emports       

Options          

  1. Duties
  2. Balance of trade
  3. Tariff
  4. Quota allocation

 

 

Question No.  16        Marks - 10

Reference groups refer to…

Options          

  1. One person that influences consumers
  2. A group of people that influences consumers to buy
  3. A company that references
  4. A and B

 

 

Question No.  17        Marks - 10

 A human’s perception is….

Options          

  1. The way a person discusses a situation
  2. The way a person looks at perplexing problems
  3. The way a person views the world
  4. A and B

 

 

Question No.  18        Marks - 10

 When individuals respond selectively to marketing messages in their environment this is called        

Options          

  1. Broad selection
  2. Attitudes and views
  3. Selective perception
  4. All of the above

 

 

Question No.  19        Marks - 10

Wholesaling does not include which of the following services     

Options          

  1. Market research
  2. Selling
  3. Promotion
  4. Distribution

 

 

Question No.  20        Marks - 10

 The group of customers to whom the company directs its marketing program towards is called       

Options          

  1. Test market
  2. Target market
  3. Retailers market
  4. Marketable people

 

 

Question No.  21        Marks - 10

Which of the following is not involved in the consumer buying process 

Options          

  1. Problem recognition
  2. Making the purchase
  3. Distribution
  4. Information search

 

 

Question No.  22        Marks - 10

Apparels  would be considered       

Options          

  1. Convenience goods
  2. Specialty goods
  3. Shopping goods
  4. None of the above

 

 

 

Question No.  23        Marks - 10

 Rose Scent would be classified as  

Options          

  1. Specialty goods
  2. Shopping goods
  3. Convenience goods
  4. None of the above

 

 

Question No.  24        Marks - 10

A package of bubblegum would be classified as   

Options          

  1. Shopping goods
  2. Convenience goods
  3. Specialty goods
  4. None of the above

 

 

Question No.  25        Marks - 10

Popular Name of Product should be which of the following       

Options          

  1. Brief
  2. Easy to remember
  3. Catchy
  4. All of the above

 

 

Question No.  26        Marks - 10

 When Consumer carry highest highest level of brand loyalty    

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. A and b

 

 

Question No.  27        Marks - 10

Which is the lowest form of brand loyalty 

Options          

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. C and d

 

 

Question No.  28        Marks - 10

An Old Model of TV would be in which stage of the product life cycle.

Options          

  1. Maturity
  2. Growth
  3. Introduction
  4. Decline

 

 

Question No.  29        Marks - 10

The LCD Latest Version TV would be in which stage of the product life cycle.           

Options          

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

 

 

Question No.  30        Marks - 10

Merchadises are Distributed Thru 

Options          

  1. Paths of distribution
  2. Ways of buying goods
  3. The paths products take from wholesaler to consumer
  4. A and D

 

 

Question No.  31        Marks - 10

Channel Partners are also known as          

Options          

  1. Distribution channels
  2. Retailers
  3. Consumers
  4. Middlemen

 

 

Question No.  32        Marks - 10

When a retailer follow a Normal Channel of Distribution           

Options          

  1. New type of channel
  2. A retro channel
  3. traditional channel
  4. Normal Channel

 

 

 

Question No.  33        Marks - 10

Display in Store are for       

Options          

  1. Catch a customer’s attention
  2. Encourage customer’s to brows and examine merchandise
  3. Allow employees quick visual control of merchandise
  4. All of the above

 

 

Question No.  34        Marks - 10

Display in Store are useually           

Options          

  1. Interior and exterior
  2. Open and closed
  3. Open and interior
  4. Closed and exterior

 

 

Question No.  35        Marks - 10

 “Visual merchandising” means      

Options          

  1. A desire that can be satisfied after basic needs are met
  2. An effective display of goods that appeals to the customer’s senses, primarily sight
  3. A term referring to all the business activities involved in buying, selling, and controlling so goods and services can be transferred to the ultimate consumer
  4. A person who recommends another person to a potential employer

 

 

Question No.  36        Marks - 10

Dumb style of Stocking is    

Options          

  1. A large board, usually outdoors, on which advertisements are placed
  2. A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
  3. A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays
  4. None of the above

 

 

Question No.  37        Marks - 10

An architectural display is   

Options          

  1. Strictly for architects
  2. A display that has been specifically constructed to suit a particular display need.
  3. Ideal for presenting major items related to the home
  4. Both b and c

 

 

 

Question No.  38        Marks - 10

 Two examples of exterior displays are      

Options          

  1. Storefront sign and gondola shelving
  2. Table displays and dump displays
  3. Display windows and sidewalk displays
  4. None of these

 

 

Question No.  39        Marks - 10

Principally Dispays are        

Options          

  1. Create simple and effective displays
  2. Design from the customer’s point of view
  3. Maintain displays
  4. All of the above

 

 

Question No.  40        Marks - 10

Displays are Planned and Worked- How? 

Options          

  1. Plan your work, work your plan
  2. Work your plan, plan your work
  3. Sometimes a plan is not necessary
  4. None of the above

  Answers :-

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