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Title Name Amity Solved Retail Supply Chain and Logistics Management Assignment 2
University AMITY
Service Type Assignment
Course MBA
Semister Semester-III-RETAIL Cource: MBA
Short Name or Subject Code Retail Supply Chain & Logistics Management
Commerce line item Type Semester-III-RETAIL Cource: MBA
Product Assignment of MBA Semester-III-RETAIL (AMITY)

Solved Assignment


  Questions :-

                                                                                      Retail Supply Chain & Logistics Management

Section A

  1. Discuss role of supplier in multi chain retail store
  2. Discuss Importance of IT in the Success of Retail Supply Chain.

    8. Discuss 5 modes of transportation with their pro and cons 

  

 

Section B

Case Detail: 

Sony, which was ranked first among consumer electronic brands in the world, was struggling to become the leading brand in India. It faced tough competition from Indian rivals like Videocon and Onida, and multinationals like LG, Samsung and Philips. To emphasize its brand name and image, Sony India introduced ‘lifestyle concepts’ by launching spacious and aesthetically designed ‘Sony World’ stores. In these stores, Sony displayed its entire product range in a single showroom and targeted high-end customers in urban areas. Despite promoting its products through advertisements which amounted to 4-5% of the company’s annual turnover, it was only second in market share in its different product segments. Sony introduced four different retail formats in order to differentiate their products, reinforce their brand and serve different customer segments. It began retuning its retail format in 2006, in order to reach the youth and the middle-class. To do so, the stores were launched under three brand names – Sony Digital Kiosks, Sony Walkman and Sony Ericsson. As youth were more attracted towards small format stores in shopping malls, the company hoped to find young consumers visiting their showrooms.

 Question No. 

  1. Discuss about the success of Sony.
  2. Sony India launched various format of stores in India discuss
  3. Discuss STP for Sony.

Assignment C

Question No.  1          Marks - 10

Logistics costs of a Retail are about:          

Options          

  1. 10-20%
  2. 20-25%
  3. 25-30%
  4. 30-40%

Question No.  2          Marks - 10

Week SCM practices can excellent marketing strategy    

 Options         

  1. seriously damage
  2. make SWOT analysis difficult for
  3. mean quarterly lessons for
  4. Repair

Question No.  3          Marks - 10

Order cycle time are the same as    

Options          

  1. customer service time
  2. supply chain flow
  3. logistical clockage
  4. replenishment time

Question No.  4          Marks - 10

Which co. TPL service provider     

Options          

  1. FedEx and Rosenau Transport
  2. FedEx and UPS
  3. UPS and Metro Van Lines
  4. Om Logistics

Question No.  5          Marks - 10

Basic transportation modes Air , Motor, and …...            

Options          

  1. pipelines, railways an water carriers
  2. railways, ocean vessels and dirigibles
  3. trucks, canals and robotics
  4. water routes, railways and trucks

Question No.  6          Marks - 10

Ffirst step in choosing a supply chain?      

Options          

  1. understanding the customer
  2. developing an umbrella mission statement
  3. making sure the members of SCM harmonize with Culture
  4. determining what the competition is doing

Question No.  7          Marks - 10

Lead time is   

Options          

  1. replenishment time
  2. typically more important to Sellers than to consumers
  3. defined as the time that passes from ordering an item until it is received and ready to sale
  4. Order cycle time.

Question No.  8          Marks - 10

Retail supply chain follows  

Options          

  1. Storage–Supplier–manufacturing–storage–distributor–retailer–customer
  2. Supplier–Storage-disributor–retailer–customer
  3. Supplier–Storage-manufacturing– distributor–storage–retailer–customer
  4. Supplier–manufacturing–Distributor- retailer–customer

Question No.  9          Marks - 10

IT not play thius role in SCM         

Options          

  1. Transaction execution
  2. Collaboration and coordination
  3. Performance measurement and reporting
  4. Supply chain restructuring

Question No.  10        Marks - 10

In today’s supply chain, there has been a shift in the power structure in SCM 

Options          

  1. Raw-material suppliers
  2. Distributors
  3. Manufacturers
  4. Retailers

Question No.  11        Marks - 10

Decision Support System SCM helps in taking decisions of         

Options          

  1. strategic level
  2. tactical level
  3. operational level
  4. both strategic, tactical and operational level

Question No.  12        Marks - 10

Enterprise Resource Planning falls under:

Options          

  1. Supply chain decision support
  2. Supply chain performance measurement and reporting
  3. Supply chain collaboration and coordination
  4. Supply chain transaction execution

Question No.  13        Marks - 10

Reverse logistics is important in Retail because… 

Options          

  1. Goods are unsold
  2. Goods are defective
  3. The customers simply change their minds
  4. All of the above

Question No.  14        Marks - 10

Pricing interacts with transportation rate structures based on    

Options          

  1. cost to unload
  2. Size of shipment       
  3. local currency rates
  4. the logistics costs concept

Question No.  15        Marks - 10

Logistics cost factors need to be balanced against the      

Options          

  1. supply chain managers total experience
  2. total expected transportation needs
  3. customer service factors
  4. replenishment time forecasts

Question No.  16        Marks - 10

It is Compusory to carry inventory would include:          

Options          

  1. to have tax write-off opportunities
  2. to increase ways to use the product
  3. supplementation of synergy strategies
  4. to promote purchasing and transportation discounts

Question No.  17        Marks - 10

Customer service and quick response delivery systems most closely related?    

Options          

  1. dependability
  2. time
  3. inventory costs
  4. convenience

Question No.  18        Marks - 10

Stores carry inventory to:    

Options          

  1. prevent strikes or product shortages
  2. provide better service for those customers who wish to be served on demand
  3. eliminate forecasting uncertainty
  4. avoid purchasing and transportation discounts.

Question No.  19        Marks - 10

Amazon relies on an efficient supply chain. Which is clearly defined marketing strategy and began with           

Options          

  1. inventory forecasts
  2. a logistics mission statement
  3. the mature stage of the product life cycle
  4. understanding the customer

Question No.  20        Marks - 10

Logistics is the part of a supply chain involved with flow of        

Options          

  1. goods
  2. Service
  3. Cash
  4. All of the above

Question No.  21        Marks - 10

VMI stands for         

Options          

  1. Vendor material inventory
  2. Vendor Managed inventory
  3. Variable material inventory
  4. Valuable material inventory

Question No.  22        Marks - 10

The major decision areas in retail success is          

Options          

  1. Location
  2. Product
  3. Price
  4. Promotion

Question No.  23        Marks - 10

Retail Distribution planning is a system for           

Options          

  1. Inventory management
  2. Distribution planning
  3. Both ‘a’ and ‘b’
  4. None of the above

Question No.  24        Marks - 10

Important feature of SCM is its application of IT that allows Retailers to share and operate systems for           

Options          

  1. Order processing, transportation scheduling, and inventory management.
  2. cost-effective flowing of raw materials
  3. future purchasing of computer systems
  4. future merger opportunities

Question No.  25        Marks - 10

In Hypermarket Retail Prices are ---due to Good  SCM  

Options          

  1. Low
  2. High
  3. Moderate
  4. None

26._______made it possible for Retailers to eliminate intermediaries and sell directly to the end consumer           

Options          

  1. SCM
  2. Internet
  3. Competiotion
  4. Global Sourcing

Question No.  27        Marks - 10

_______ is the design of seamless value-added processes across organization boundaries to meet the real needs of retail customer       

Options          

  1. Operations
  2. SCM
  3. Process Engineering
  4. Value Charting

Question No.  28        Marks - 10

An appropriate strategy to achieve timely, accurate, paperless information flow is      

Options          

  1. Integrate this activity into all supply chain planning         
  2. Revision of organization processes supported by information systems.
  3. Efficient replacement
  4. Efficient store assortments

Question No.  29        Marks - 10

An appropriate strategy to maximize efficiency of promotions is

Options          

  1. Revision of organization processes supported by information systems        
  2. Efficient store assortments   
  3. Efficient replacement
  4. Integrate this activity into all supply chain planning

Question No.  30        Marks - 10

An appropriate strategy to optimize for time and cost in the ordering process is          

Options          

  1. Revision of organization processes supported by information systems
  2. Efficient replacement            
  3. Efficient store assortments
  4. Integrate this activity into all supply chain planning

Question No.  31        Marks - 10

An appropriate strategy to optimize the productivity of retail space and inventory is  

Options          

  1. Iintegrate this activity into all supply chain planning
  2. Efficient store assortments
  3. Efficient replacement
  4. Efficient replacement

Question No.  32        Marks - 10

The upstream supply chain is         

Options          

  1. Exclusively inside an organization
  2. Involved with procurement of material from suppliers
  3. The distribution of products or delivery of services to customers
  4. Both the first and third answer above.

Question No.  33        Marks - 10

The downstream supply chain is    

Options          

  1. Exclusively Inside an Organization
  2. Involved With Procurement of Material from Suppliers
  3. The Distribution of Products or Delivery of Services to Customers
  4. Both the First and Third Answer Above

IT can be used to reduce cycle time by Improved Data Integration between Elements of the Supply Chain     Increased Efficiency of Individual Processes. Reduced Complexity of the Supply Chain Reduced Cost through Outsourcing

Question No.  34        Marks - 10

______ offers The Opportunity to buy direct from the supplier with reduced costs and shorter cycle           

Options          

  1. Disintermediation
  2. Counter mediation
  3. Reinter mediation
  4. Contra mediation

Question No.  35        Marks - 10

IT can be used to reduce cycle time by       

Options          

  1. Improved Data Integration between Elements Of The Supply Chain        
  2. Increased Efficiency of Individual Processes.
  3. Reduced Complexity of the Supply Chain
  4. Reduced Cost through Outsourcing

Question No.  36        Marks - 10

The SCM key metrics should be closely aligned to the company´s strategic objectives. In this measurement usually covers

Options          

  1. Internal Business
  2. Internal Business, Training, Customer
  3. Customer
  4. Training

Question No.  37        Marks - 10

The multi Retail store is to coordinate the ________ plans of several store        

Options          

  1. Inventory
  2. Distribution
  3. Marketing
  4. Advertisement

Question No.  38        Marks - 10

How many levels the supply chain management is divided into? 

Options          

  1. Four
  2. One
  3. Two
  4. Three

Question No.  39        Marks - 10

What is the advantage of IT for monitoring the supply chain performance?    

Options          

  1. Fast Speed
  2. Statistics is generated
  3. Looks High Profile
  4. Increases Complexity

Question No.  40        Marks - 10

….is a commercial building for storage of goods. 

Options          

  1. warehouse
  2. airport
  3. station
  4. all
  Answers :-

                                                                                              Retail Supply Chain & Logistics Management

  1. Discuss role of supplier in multi chain retail store

Answer:-

Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market coverage, Availability of Products at locations that hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is introduced in the market and advertised, the entire market in the country and all the sales counters need to have the product where the customer can buy and take delivery. Any glitch in the product not being available at the right time can result in the drop in customer interest and demand which can be disastrous. Transportation network design and management assume importance to support sales and marketing strategy.

Supplier relationship management (SRM) is the discipline of strategically planning for, and managing, all interactions with third party organizations that supply goods and/or services to an organization in order to maximize the value of those interactions. In practice, SRM entails creating closer, more collaborative relationships with key suppliers in order to uncover and realize new value and reduce risk of failure. Supplier relationship management (SRM) is the systematic, enterprise-wide assessment of suppliers’ assets and capabilities with respect to overall business strategy, determination of what activities to engage in with different suppliers, and planning and execution of all interactions with suppliers, in a coordinated fashion across the relationship life cycle, to maximize the value realized through those interactions. The focus of SRM is to develop two-way, mutually beneficial relationships with strategic supply partners to deliver greater levels of innovation and competitive advantage than could be achieved by operating independently or through a traditional, transactional purchasing arrangement.

In many fundamental ways, SRM is analogous to customer relationship management. Just as companies have multiple interactions over time with their customers, so too do they interact with suppliers negotiating contracts, purchasing, managing logistics and delivery, collaborating on product design, etc. The starting point for defining SRM is a recognition that these various interactions with suppliers are not discrete and independent – instead they are accurately and usefully thought of as comprising a relationship, one which can and should be managed in a coordinated fashion across functional and business unit touch-points, and throughout the relationship lifecycle. Suppliers can integrate Omni channel by partnering with retailers to set up in-store merchandising that points customers toward a mobile or online store where they can find a greater selection and more styles.

 

 

  1. Discuss Importance of IT in the Success of Retail Supply Chain.

Answer:-

Information sharing can radically improve the way global companies and their partners do business, especially in the wake of increasingly globalization and outsourcing, which has and will continue to have a profound effect on supply chain operations. By exchanging information such as inventory levels, forecasting data, and sales trends, companies can reduce cycle times, fulfil orders more quickly, cut out millions of dollars in excess inventory, and improve forecast accuracy and customer service. Information sharing can be applied to almost all the core domains of corporate operational activities. Starting from the development chain process where information sharing can happen in the product design stages and product life cycle management activities with both internal and external partners. In the customer chain processes information sharing can help in formulating customer experience strategies, increase customer service effectiveness and operations.

The psychological barriers around information sharing are real and imperative. Sometimes there is a real and justified fear that information sharing across the corporate boundaries can turn into a competitive disadvantage. By formulating effective business policies, agreements and business plans that an enterprise can use to establish guidelines and rules for exchange of information with supply chain partners can help assuage those barriers. This will ultimately help mitigate the fear of information sharing and improve efficiency and create new opportunities for all stakeholders.    

Information sharing can be most effective and least disruptive for all concerned when done by implementing the available technological tools, which would accomplish the process in a controlled and secured way thereby streamlining the global supply chain operations.

Collaborative Planning, Forecasting and Replenishment workflows and solutions exist in the supply chain process to enhance supply chain integration and data sharing across enterprises but very few companies effectively use it to their competitive advantage. The current challenges that organizations face in implementing these workflows really revolve around non-integrated processes and systems with retailers and manufacturers operating out of their own silo and different planning data. This results in excessive response times, costs and inventory due to forecast inaccuracy. Retailers on one hand face stock-outs, material shortages, lost sales and poor customer service to name a few. On the other hand manufacturers get plagued by obsolescence and inventory costs impacting margins. SAP´s Supply Network Collaboration tool, JDA´s Collaborative Supply Planning and Execution tools offer sophisticated and rich workflows to enable information sharing with the extended supply chain partners which not only provides timely visibility into supplier fulfilment constraints but also facilitates speedy resolution resulting in reduced purchasing costs, expedited freight and better supplier negotiating capabilities. A large apparel, footwear and golf equipment manufacturer implemented key features of collaborative supply planning and procurement execution tool to achieve forecast analysis and collaborative workflows on the planning side and firm order collaboration with vendors on the procurement execution side. 

The gains achieved were two-fold. On the planning side sharing of mid to long term forecast and publishing near term requisition forecast to suppliers and receiving supply commits from them resulted in reduced material shortages and stock-outs at the component level. Additionally, synchronized and tightly integrated procurement and manufacturing planning activities gave planners the ability to quickly re-plan globally based on changes in execution.

On the other hand Intelligent Buyer-Supplier approval workflows facilitated timely visibility of supplier´s fulfilment constraints and their resolution by the corporate procurement group, resulting in aforementioned benefits of reduced procurement costs at different levels. The global buying group also achieved execution efficiencies with a single view of all procurement worldwide, managing different replenishment programs and multiple communication channels with their supplier base using a single system.

In the past manual order processing, spread sheet dependent and fax/phone method of communication with suppliers made a dent not only to the corporate procurement budget but also generated global operational plans that were out-of-date because of limited-to-no visibility into supplier´s plan and operational constraints.

On similar lines global organizations can harness the power of technology to collaborate with their supply chain partners to exchange information and work as a single entity. All this can be done with the end objective of having greater understanding of the end consumer behaviour and effectively responding to the changes in the market place from a supply chain perspective so that manufacturers make the products only when they are needed and retailers store and sell them to end customers, drastically cutting down on their own inventory levels and associated costs. In the long term timely exchange of information will not only improve supply chain responsiveness but will also enhance cash flow and profitability to every link in the supply chain and ultimately contribute to consumer satisfaction.

 

 

  1. Discuss 5 modes of transportation with their pro and cons

Answer:-

With so much guidance for backpackers focused on how to get from A to B as cheaply as possible, a newcomer might be forgiven for thinking that world travel is all about getting as far as you can within your budget.

It isn’t, of course, and it’s worth a reminder that all forms of transport come with unique pros & cons, adaptable to different occasions. Is that long bumpy bus ride the only way to travel through Laos, or can you get a cinematic and far more memorable boat-ride up the Mekong for a tiny bit more money? Do cheap car rentals to see remote temples with a few trusted fellow travellers work out more affordable – and meaningful – than signing up to that touristy backpacker coach trip?

Trains

Rail travel has so many things going for it. You get a rolling panorama and often the opportunity to meet local people who’re making the same journey. At their best, trains are affordable, environmentally friendly, scenic, sociable and romantic. At their most frustrating, trains can be a bureaucratic nightmare to book, and the cheapest bunks on long journeys can be little more than a plank in a communal sleeping carriage. The latter is fine if you’re confident and fairly hardy, but it’s not ideal if you’re at all uncomfortable about being unconscious in the company of strangers. Rail travel within many countries is amazingly affordable, and in more expensive places like Europe you can get rail passes that drastically reduce your costs. Once you start looking into international rail travel, however, prices rapidly shoot above the cost of flying.

Planes

I spent years pretending to myself that I loved flying because it felt like such a cosmopolitan luxury – being able to hop on a plane and zoom to another part of the world in a matter of hours. In recent years, however, I’ve conceded that it’s actually blooming’ uncomfortable. My eyes and nostrils slowly dry up in the incessant air-conditioning.

It’s noisy. The whole concept of being airborne in a winged metal tube is insane, when you ponder it – typically 30,000 feet up and halfway across Siberia. And, what’s with that oxygen-deprived drowsiness that keeps you hovering halfway between sleep and awake, but never fully into either? It’s boring, my word, it’s so boring. Not to mention being bad for the ozone layer.

Bicycle

You have to be fit, and in some places brave, but bikes are a fantastic and cheap way to explore the landscape around your base. Make sure you hire a reliable one; test the brakes before you set out, and press the tires to check for slow punctures.

Hiking

Again, fitness is essential; even if you do a lot of walking at home, remember that you might struggle in a different climate.

Don’t underestimate the importance of proper footwear – hiking sandals at least. Too many backpackers spontaneously hike off in flip-flops, and suffer for it.

Hiking is fundamentally free, but don’t just trek off anywhere without first asking questions about dangerous animals, land mines, terrorist organizations and so forth – the cost of fixing these situations would immediately cancel any savings you made by hoofing it alone instead of hiring a guide.

Car

This depends on your terrain and how many people you go with. Rent a car and fill it with fellow travellers and you has a reasonably eco-friendly and affordable ride, with the added benefit of being very flexible.

A car will let you go off and explore sites that may be well off the coach-crammed tourist trail. However, some terrain is simply unsuitable for the average car – do your research first to save wasted time and money.

 

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Section B

Case Detail: 

Sony, which was ranked first among consumer electronic brands in the world, was struggling to become the leading brand in India. It faced tough competition from Indian rivals like Videocon and Onida, and multinationals like LG, Samsung and Philips. To emphasize its brand name and image, Sony India introduced ‘lifestyle concepts’ by launching spacious and aesthetically designed ‘Sony World’ stores. In these stores, Sony displayed its entire product range in a single showroom and targeted high-end customers in urban areas. Despite promoting its products through advertisements which amounted to 4-5% of the company’s annual turnover, it was only second in market share in its different product segments. Sony introduced four different retail formats in order to differentiate their products, reinforce their brand and serve different customer segments. It began retuning its retail format in 2006, in order to reach the youth and the middle-class. To do so, the stores were launched under three brand names – Sony Digital Kiosks, Sony Walkman and Sony Ericsson. As youth were more attracted towards small format stores in shopping malls, the company hoped to find young consumers visiting their showrooms.

 

  1. Discuss about the success of Sony.

Answer:-

The Sony Corporation was founded by Akio Morita and Masaru Ibuka in the year 1946 and registered as TTK (Tokyo Telecommunications Engineering Corporation). They started off by borrowing $500 to start developing consumer products. Their first product was a rice cooker which was a major failure and was unable to live up to its expectations. It grossed nearly $6500 in sales but was only able to bring in profits of $300. But they were not discouraged by their failed attempt and went on to invest more capital for research. They were focussed on developing consumer products that would be useful to the population in Japan. In 1950 their first product that released was the tape recorder which was a replica of an American model that Ibuka had seen at the Japanese Broadcasting Corporation. There was not much demand for the product until they marketed the product by giving away copies of the Japanese translation of ‘Nine Hundred and Ninety-Nine Uses of the Tape Recorder’. When people released that this was such a useful product, the local people ahead to buy the product and this made the product a huge success. With large orders coming from corporate companies and media houses, the company had to move to a larger facility to increase their production. In 1952 they added the transistor into their device and called the TTK radio as ‘Sony’. They used the term Sony because it came from ‘Sonus’ which is the Latin word for sound. In 1995 the company began mass-production of these Sony radios. This product became a rage among the common folk and beat the sales of its previous product by 1000%. As the name Sony began to become familiar with the people, the founders decided to name the company as ‘Sony Corporation’ in January 1958. The next decade they dominated the market with their videotape technology. In 1971, they released the first VCR (Video Cassette Recorder) which received an Emmy award for engineering brilliance. In 1979 came the turning point in Sony’s career. They developed a compact cassette tape player that was paired with light weight headphones. This device was called the ‘Walkman’ and could be used to listen to music while walking. This device became such a big hit that people used the term Walkman to describe cassette players that were produced by their competitors as well. In 1982 after lots of revenue being spent on research and development, Sony created the ground breaking product called the CD (Compact Disk) Player. In 1985 they introduced the Video camera which soon became the best seller in many markets including North America, Europe and Japan. In 1992, Sony’s total revenue stood at $1.3 billion. In 1984 Sony released its mega-successful video game PlayStation for the first time. Sony ventured into producing television screens, Smart phones, Laptops and met with equal successful in all its new ventures. Sony’s quality has been the backbone behind the immense trust that people have on their products. As of 2013, they have more than $70 billion in yearly revenue. Sony has been a company that has been able to always anticipate the demands of the consumer and create revolutionary products to satisfy the customer. Sony has been a company whose success cannot be replicated in the decades to come.   

 

 

  1. Sony India launched various format of stores in India discuss

Answer:-

Sony India today announced the India arrival of its premium range of Android TVs, a perfect blend of supremacy in User Experience, Picture, Sound and Design. It also introduced the World’s Slimmest TV-BRAVIA™ 4K LED, at a staggeringly thin display of just 4.9 mm.

Sony’s Android TV

Sony’s Android TV uses the official Google Android OS- 5.0 version, offering a variety of TV apps from the Google Play Store. Customers can now experience the ultimate gaming thrill with their favourite games and app, which are specially optimized for the TV screen size. Gaming enthusiasts can connect their gamepads and indulge in superior gaming experience on Sony’s Android TV.

Sony BRAVIA™ 4K LED

Brings the World’s Slimmest X9000C series LED TV* in India Sony BRAVIA™ 4K LED TV, synonymous with sheer brilliance, is packed with innovative design and technology. With a thinness of just 4.9mm**, it comes with impeccable picture quality, colors and sound thereby giving customers an improved and enhanced TV viewing experience.

Introducing Unmatched Picture Quality

As an industry leader in 4K picture quality, Sony’s BRAVIA™ 4K LED boasts of the new 4K Processor X1- with advanced clarity, color accuracy and contrast. With the advanced 4K X-Reality™ PRO up-scaling algorithm technology, this television analyzes and upscale to 4K resolution, providing the best image quality, regardless of the image source. 4K Processor X1 diversifies the range of content, including current-generation HD and 4K broadcast content which is distributed in a number of video compression formats. This technology also boasts of new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube in 4K.

Creating Life with Vivid Colours and Infinite Contrast

With the TRILUMINOS™ Display, colours come alive on the screen with the most accurate reproduction of shades of red, green and aqua blue. The dynamic colour correction ensures colours are as consistent and accurate as possible. Customers can experience amazing picture quality with the critically-acclaimed X-tended Dynamic Range™ contrast enhancement providing peak brightness of LED as well as deeper blacks.

Smarter Android Television Viewing Experience

For the first time, Sony will have an exclusive assortment of android apps like Serial Abtak and Notify BRAVIA. The series is supported by Google’s latest Android TV Operating System, making it easy to stream videos, function as a gaming device and provide enhanced features like Voice Search, Google Cast™ and a wide variety of games & apps from Google Play Store. With access to Google Play™, customers can enjoy what they like to do on a smartphone or tablet, from their television.

Best-in-class TV Sound Experience

Customers can now cherish lifelike audio with Clear Audio+ to augment their TV viewing experience. The unique feature fine-tunes TV sound for an immersive and emotionally enriching surround-sound experience. Customers can experience music, dialogue and surround effects with greater clarity and separation. Thanks to DSEE HX, any low- quality, compressed audio source or Internet videos, can be up-scaled to near High Resolution for a wonderful listening experience.

 

 

  1. Discuss STP for Sony.

Answer:-

STP or segmentation targeting positioning is a marketing tool with the help of which marketers differentiate, attract, retain and grow customer base for their respective products. Segmentation is the procedure that an organisation goes through to segregate the market into different groups according to the different characteristics which might need different products. The Marketer, groups various people into segments on the basis of similar characteristics, tastes, perception etc. so that they will have a similar view/response to a particular product launched specifically for each segment. When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).

Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Basic steps in marketing strategy are as follows:-

ATTRIBUTES OF EFFECTIVE SEGMENTATION

Market segmentation is resorted to for achieving certain practical purpose. For example, it has to be useful in developing and implementing effective and practical marketing programmes. For this to happen, the segments arrived at must meet certain criteria such:-

Identifiable: The differentiating attributes of the segments must be measurable so that they can be identified.

Accessible: The segments must be reachable through communication and distribution channels.

Sizeable: The segments should be sufficiently large to justify the resources required to target them. A very small segment may not serve commercial exploitation.

Profitable: – There is no use in locating segments that are sizeable but not profitable.

Unique needs: To justify separate offerings, the segments must respond differently to the different marketing mixes.

Durable: The segments should be relatively stable to minimize the cost of frequent changes.

Measurable: The potential of the segments as well as the effect of a specific marketing mix on them should be measurable.

Compatible: – Segments must be compatible with firm’s resources and capabilities.

 REASONS FOR MARKET SEGMENTATION

Segmentation is the basis for developing targeted and effective marketing plans. Furthermore, analysis of market segments enables decisions about intensity of marketing activities in particular segments.

A segment-orientated marketing approach generally offers a range of advantages for both, businesses and customers.

  1. Facilitates proper choice of target marketing:–

Segmentation helps the marketers to distinguish one customer group from another within a given market and thereby enables him to decide which segment should form his target market.

  1. Higher Profits: –

It is often difficult to increase prices for the whole market. Nevertheless, it is possible to develop premium segments in which customers accept a higher price level. Such segments could be distinguished from the mass market by features like additional services, exclusive points of sale, product variations and the like. A typical segment-based price variation is by region. The generally higher price level in big cities is evidence for this. When differentiating prices by segments, organizations have to take care that there is no chance for cannibalization between high-priced products with high margins and budget offers in different segments. This risk is the higher, the less distinguished the segments are.

  1. Facilitates tapping of the market, adapting the offer to the target:-Segmentation also enables the marketer to crystallize the needs of target buyers. It also helps him to generate an accurate prediction of the likely responses from each segment of the target buyer. Moreover, when buyers are handled after careful segmentation, the responses for each segment will be homogeneous. This in turn, will help the marketer develop marketing offer/programmers that most suited to each groups. He can achieve specialization that is required in product, distribution, promotion and pricing for matching the particular customer group and develop offers and appeals for the segmented group.

 

 

 

Assignment C

Question No.  1          Marks - 10

Logistics costs of a Retail are about:          

Options          

  1. 10-20%
  2. 20-25%
  3. 25-30%
  4. 30-40%

 

 

Question No.  2          Marks - 10

Week SCM practices can excellent marketing strategy    

 Options         

  1. seriously damage
  2. make SWOT analysis difficult for
  3. mean quarterly lessons for
  4. Repair

 

 

Question No.  3          Marks - 10

Order cycle time are the same as    

Options          

  1. customer service time
  2. supply chain flow
  3. logistical clockage
  4. replenishment time

 

 

Question No.  4          Marks - 10

Which co. TPL service provider     

Options          

  1. FedEx and Rosenau Transport
  2. FedEx and UPS
  3. UPS and Metro Van Lines
  4. Om Logistics

 

 

Question No.  5          Marks - 10

Basic transportation modes Air , Motor, and …...            

Options          

  1. pipelines, railways an water carriers
  2. railways, ocean vessels and dirigibles
  3. trucks, canals and robotics
  4. water routes, railways and trucks

 

 

Question No.  6          Marks - 10

Ffirst step in choosing a supply chain?      

Options          

  1. understanding the customer
  2. developing an umbrella mission statement
  3. making sure the members of SCM harmonize with Culture
  4. determining what the competition is doing

 

 

Question No.  7          Marks - 10

Lead time is   

Options          

  1. replenishment time
  2. typically more important to Sellers than to consumers
  3. defined as the time that passes from ordering an item until it is received and ready to sale
  4. Order cycle time.

 

 

Question No.  8          Marks - 10

Retail supply chain follows  

Options          

  1. Storage–Supplier–manufacturing–storage–distributor–retailer–customer
  2. Supplier–Storage-disributor–retailer–customer
  3. Supplier–Storage-manufacturing– distributor–storage–retailer–customer
  4. Supplier–manufacturing–Distributor- retailer–customer

 

 

Question No.  9          Marks - 10

IT not play thius role in SCM         

Options          

  1. Transaction execution
  2. Collaboration and coordination
  3. Performance measurement and reporting
  4. Supply chain restructuring

 

 

Question No.  10        Marks - 10

In today’s supply chain, there has been a shift in the power structure in SCM 

Options          

  1. Raw-material suppliers
  2. Distributors
  3. Manufacturers
  4. Retailers

 

 

Question No.  11        Marks - 10

Decision Support System SCM helps in taking decisions of         

Options          

  1. strategic level
  2. tactical level
  3. operational level
  4. both strategic, tactical and operational level

 

 

Question No.  12        Marks - 10

Enterprise Resource Planning falls under:

Options          

  1. Supply chain decision support
  2. Supply chain performance measurement and reporting
  3. Supply chain collaboration and coordination
  4. Supply chain transaction execution

 

 

Question No.  13        Marks - 10

Reverse logistics is important in Retail because… 

Options          

  1. Goods are unsold
  2. Goods are defective
  3. The customers simply change their minds
  4. All of the above

 

 

Question No.  14        Marks - 10

Pricing interacts with transportation rate structures based on    

Options          

  1. cost to unload
  2. Size of shipment       
  3. local currency rates
  4. the logistics costs concept

 

 

Question No.  15        Marks - 10

Logistics cost factors need to be balanced against the      

Options          

  1. supply chain managers total experience
  2. total expected transportation needs
  3. customer service factors
  4. replenishment time forecasts

 

 

Question No.  16        Marks - 10

It is Compusory to carry inventory would include:          

Options          

  1. to have tax write-off opportunities
  2. to increase ways to use the product
  3. supplementation of synergy strategies
  4. to promote purchasing and transportation discounts

 

 

Question No.  17        Marks - 10

Customer service and quick response delivery systems most closely related?    

Options          

  1. dependability
  2. time
  3. inventory costs
  4. convenience

 

 

Question No.  18        Marks - 10

Stores carry inventory to:    

Options          

  1. prevent strikes or product shortages
  2. provide better service for those customers who wish to be served on demand
  3. eliminate forecasting uncertainty
  4. avoid purchasing and transportation discounts.

 

 

Question No.  19        Marks - 10

Amazon relies on an efficient supply chain. Which is clearly defined marketing strategy and began with           

Options          

  1. inventory forecasts
  2. a logistics mission statement
  3. the mature stage of the product life cycle
  4. understanding the customer

 

 

Question No.  20        Marks - 10

Logistics is the part of a supply chain involved with flow of        

Options          

  1. goods
  2. Service
  3. Cash
  4. All of the above

 

 

 

Question No.  21        Marks - 10

VMI stands for         

Options          

  1. Vendor material inventory
  2. Vendor Managed inventory
  3. Variable material inventory
  4. Valuable material inventory

 

 

Question No.  22        Marks - 10

The major decision areas in retail success is          

Options          

  1. Location
  2. Product
  3. Price
  4. Promotion

 

 

Question No.  23        Marks - 10

Retail Distribution planning is a system for           

Options          

  1. Inventory management
  2. Distribution planning
  3. Both ‘a’ and ‘b’
  4. None of the above

 

 

Question No.  24        Marks - 10

Important feature of SCM is its application of IT that allows Retailers to share and operate systems for           

Options          

  1. Order processing, transportation scheduling, and inventory management.
  2. cost-effective flowing of raw materials
  3. future purchasing of computer systems
  4. future merger opportunities

 

 

 

Question No.  25        Marks - 10

In Hypermarket Retail Prices are ---due to Good  SCM  

Options          

  1. Low
  2. High
  3. Moderate
  4. None

 

 

26._______made it possible for Retailers to eliminate intermediaries and sell directly to the end consumer           

Options          

  1. SCM
  2. Internet
  3. Competiotion
  4. Global Sourcing

 

 

Question No.  27        Marks - 10

_______ is the design of seamless value-added processes across organization boundaries to meet the real needs of retail customer       

Options          

  1. Operations
  2. SCM
  3. Process Engineering
  4. Value Charting

 

 

Question No.  28        Marks - 10

An appropriate strategy to achieve timely, accurate, paperless information flow is      

Options          

  1. Integrate this activity into all supply chain planning         
  2. Revision of organization processes supported by information systems.
  3. Efficient replacement
  4. Efficient store assortments

 

 

Question No.  29        Marks - 10

An appropriate strategy to maximize efficiency of promotions is

Options          

  1. Revision of organization processes supported by information systems  
  2. Efficient store assortments   
  3. Efficient replacement
  4. Integrate this activity into all supply chain planning

 

 

Question No.  30        Marks - 10

An appropriate strategy to optimize for time and cost in the ordering process is          

Options          

  1. Revision of organization processes supported by information systems
  2. Efficient replacement            
  3. Efficient store assortments
  4. Integrate this activity into all supply chain planning

 

 

Question No.  31        Marks - 10

An appropriate strategy to optimize the productivity of retail space and inventory is  

Options          

  1. Iintegrate this activity into all supply chain planning
  2. Efficient store assortments
  3. Efficient replacement
  4. Efficient replacement

 

 

Question No.  32        Marks - 10

The upstream supply chain is         

Options          

  1. Exclusively inside an organization
  2. Involved with procurement of material from suppliers
  3. The distribution of products or delivery of services to customers
  4. Both the first and third answer above.

 

 

Question No.  33        Marks - 10

The downstream supply chain is    

Options          

  1. Exclusively Inside an Organization
  2. Involved With Procurement of Material from Suppliers
  3. The Distribution of Products or Delivery of Services to Customers
  4. Both the First and Third Answer Above

 

IT can be used to reduce cycle time by Improved Data Integration between Elements of the Supply Chain     Increased Efficiency of Individual Processes. Reduced Complexity of the Supply Chain Reduced Cost through Outsourcing

 

 

Question No.  34        Marks - 10

______ offers The Opportunity to buy direct from the supplier with reduced costs and shorter cycle           

Options          

  1. Disintermediation
  2. Counter mediation
  3. Reinter mediation
  4. Contra mediation

 

 

Question No.  35        Marks - 10

IT can be used to reduce cycle time by       

Options          

  1. Improved Data Integration between Elements Of The Supply Chain  
  2. Increased Efficiency of Individual Processes.
  3. Reduced Complexity of the Supply Chain
  4. Reduced Cost through Outsourcing

 

 

Question No.  36        Marks - 10

The SCM key metrics should be closely aligned to the company´s strategic objectives. In this measurement usually covers

Options          

  1. Internal Business
  2. Internal Business, Training, Customer
  3. Customer
  4. Training

 

 

Question No.  37        Marks - 10

The multi Retail store is to coordinate the ________ plans of several store        

Options          

  1. Inventory
  2. Distribution
  3. Marketing
  4. Advertisement

 

 

Question No.  38        Marks - 10

How many levels the supply chain management is divided into? 

Options          

  1. Four
  2. One
  3. Two
  4. Three

 

 

Question No.  39        Marks - 10

What is the advantage of IT for monitoring the supply chain performance?    

Options          

  1. Fast Speed
  2. Statistics is generated
  3. Looks High Profile
  4. Increases Complexity

 

 

Question No.  40        Marks - 10

….is a commercial building for storage of goods. 

Options          

  1. warehouse
  2. airport
  3. station
  4. all

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