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Title Name Amity Solve Assignment MBA Insurance for Product Development and Pricing
University AMITY
Service Type Assignment
Course MBA
Semester Semester-IV-Insurence Course: MBA
Short Name or Subject Code Product Development & Pricing
Commerce line item Type Semester-IV-Insurence Course: MBA
Product Assignment of MBA Semester-IV-Insurence (AMITY)
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Solved Assignment


  Questions :-

                                                                                              Product Development & Pricing

 Assignment  A

  1. Explain how the leading brands are utizing market opportunities to achieve growth
  2. What is meant by product line? What are the major product line decision.
  3. Discuss how marketing strategies change during the product´s life cycle. 
  4. Write short notes on five popular products which have reached the decline stage.
  5. What are the views on the future of the Desktop computes.
  6. Explain the stages in new product development process?
  7. Discuss the role and importance of pricing?
  8. What are the special pricing strategy for new product pricing?

 

 

 

 

 

 

Assignment B

Case Detail:  

There is no case study you need to answer the questions

  1. Explain the factors influencing pricing decisions
  2. What is meant by price discrimination? Discuss the different types of price discrimination.
  3. New product development is a growth strategy. Discuss?

 

 

 

 

 

Assignment C

Question No.  1          Marks - 10

________________________________________

Specially products include:  

Options          

  1. Luxury cars
  2. Expensive watches
  3. Diamond jewellery
  4. All of the above

 

 

Question No.  2          Marks - 10

________________________________________

Supplies include:      

Options          

  1. Housekeeping and AMC
  2. Material and parts
  3. Office equipment
  4. All of above

           

 

 

Question No.  3          Marks - 10

________________________________________

At the product augmentation level this takes place           

Options          

  1. Differentiation
  2. Brand Positioning
  3. Competition
  4. All of the above

           

 

 

Question No.  4          Marks - 10

________________________________________

For Shopping Products consumers compare:        

Options                      

  1. Price
  2. Quality
  3. Style/Design
  4. All of the above

           

 

 

Question No.  5          Marks - 10

________________________________________

Packaging involves activities like:   

Options          

  1. Primary Container
  2. Secondary packing
  3. Shiping package
  4. All of the above

           

 

 

Question No.  6          Marks - 10

________________________________________

Product mix consists of        

Options          

  1. An assortment of products
  2. Only one product line
  3. Only selected producs
  4. An important product

           

 

 

Question No.  7          Marks - 10

________________________________________

Brand positioning can be done based on:  

Options          

  1. Attributes
  2. Benefits
  3. Beliefs and values
  4. All of the above

           

 

 

Question No.  8          Marks - 10

________________________________________

Example of brand extension:          

Options                      

  1. Barbie Doll
  2. Lifebuoy
  3. Amul Milk
  4. All of the above

           

 

 

Question No.  9          Marks - 10

________________________________________

Sales of a product declines due to   

Options                      

  1. Technological advance
  2. Consumer shifts in tastes
  3. increased competition
  4. All of the above

           

 

 

Question No.  10        Marks - 10

________________________________________

Product relaunch can take several forms like:      

Options          

  1. Quality improvements
  2. Feature improements
  3. Style/Design improvements
  4. All of the above

           

 

 

Question No.  11        Marks - 10

________________________________________

At the maturity stage in PLC:         

Options          

  1. Rate of growth slows down
  2. Profits are negative
  3. Cost of marketing declines
  4. None of the above

           

 

 

Question No.  12        Marks - 10

________________________________________

Some firms withdraw producs in the         

Options                      

  1. Introduction stage
  2. Declining stage
  3. Growth stage
  4. All of above

           

 

 

Question No.  13        Marks - 10

________________________________________

New products launched by a company could be:  

Options                      

  1. New for Mankind
  2. New for country
  3. new for the company
  4. All of the above

           

 

 

Question No.  14        Marks - 10

________________________________________

Idea generation techniques include:           

Options                      

  1. Attribute listing
  2. Brainstorming
  3. Synectics
  4. All of the above

           

 

 

Question No.  15        Marks - 10

________________________________________

Business analysis includes:  

Options                      

  1. Marginal costing method
  2. Feasibility and profiability
  3. Budget preparation
  4. None of the above

           

 

 

Question No.  16        Marks - 10

________________________________________

Rate of adoption is influenced by:  

Options                      

  1. Relative advantage
  2. Brand name and image
  3. price of product
  4. None of the above

           

 

 

Question No.  17        Marks - 10

________________________________________

Cost-based pricing method uses:    

Options                      

  1. Mark-up pricing
  2. Marginal cost pricing
  3. Absorption cost pricing
  4. All of the above

           

 

 

Question No.  18        Marks - 10

________________________________________

Competition-based pricing involves:          

Options          

  1. Premum pricing
  2. Discount pricing
  3. Parity pricing
  4. All of the above

           

 

 

Question No.  19        Marks - 10

________________________________________

Value pricing is based on:   

Options          

  1. Value perceived by customers
  2. Total cost of product
  3. Highest price chargeable
  4. None of the above

           

 

 

Question No.  20        Marks - 10

________________________________________

Product line pricing involves:          

Options                      

  1. High prices for one product line
  2. Different prices in product line, but as a whole optimal
  3. Low prices for all product lines
  4. None of above.

 

 

 

Question No.  21        Marks - 10

________________________________________

Convenience products are low priced and bought frequently     

Options          

  1. True
  2. False

           

 

 

Question No.  22        Marks - 10

Product line is a group of unrelated product        

Options          

  1. True
  2. False

 

 

 

Question No.  23        Marks - 10

In social marketing ideas are marketed for improvement of social well-being   

Options          

  1. True
  2. False

 

 

 

Question No.  24        Marks - 10

________________________________________

Capital items include raw materials

Options          

  1. True
  2. False

           

 

 

Question No.  25        Marks - 10

________________________________________

Brands are considered as major enduring assets of a company  

Options          

  1. True
  2. False     

 

 

 

Question No.  26        Marks - 10

________________________________________

Product line consistency refers to how closely related the various product lines are.    

Options                      

  1. True
  2. False

           

 

 

Question No.  27        Marks - 10

________________________________________

Labelling and packageing are one and the same   

Options                      

  1. True
  2. False

           

 

 

Question No.  28        Marks - 10

________________________________________

Product differentiation does not allow a company to fight on the non-price plank.      

Options                      

  1. True
  2. False

           

 

 

Question No.  29        Marks - 10

________________________________________

A declining/weak product is very costly to the firm          

Options                      

  1. True
  2. False

           

 

 

Question No.  30        Marks - 10

________________________________________

The maturity stage does not last long         

Options                      

  1. True
  2. False

           

 

 

Question No.  31        Marks - 10

________________________________________

Skiming Strategy involves high price         

Options                      

  1. True
  2. False

           

 

 

Question No.  32        Marks - 10

________________________________________

Profits decline during the growth stage.    

Options                      

  1. True
  2. False

 

           

 

Question No.  33        Marks - 10

________________________________________

Sales wave research can be used to test market consumer goods.           

Options          

  1. True
  2. False

           

 

 

Question No.  34        Marks - 10

________________________________________

Test marketing will be done after commercialisation       

Options          

  1. True
  2. False

           

 

 

Question No.  35        Marks - 10

________________________________________

Business analysis looks at feasibility as well as profitability.        

Options                      

  1. True
  2. False

           

 

 

Question No.  36        Marks - 10

________________________________________

Idea generation uses brainstorming

Options                      

  1. True
  2. False

           

 

 

Question No.  37        Marks - 10

________________________________________

Pricing is a highly risky decision area.       

Options                      

  1. True
  2. False

 

           

 

Question No.  38        Marks - 10

________________________________________

Break-even point is not relavant for price fixation.          

Options          

  1. True
  2. False        

 

 

Question No.  39        Marks - 10

________________________________________

Governmental policies do not affect pricing decisions.     

Options                      

  1. True
  2. False

           

 

 

Question No.  40        Marks - 10

________________________________________

Discount pricing is pricing below the competitor´s price  

Options                      

  1. True
  2. False       

  Answers :-

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