image

Solution of Assignment Synopsis & Project Dissertation Report


PRODUCT DETAILS

Online-Typing-and-Filling

Title Name Amity Solved Assignment for Fundamentals of Retailing MBA Assignment 2
University AMITY
Service Type Assignment
Course MBA
Semister Semester-III-RETAIL Cource: MBA
Short Name or Subject Code Fundamentals of Retailing
Commerce line item Type Semester-III-RETAIL Cource: MBA
Product Assignment of MBA Semester-III-RETAIL (AMITY)

Solved Assignment


  Questions :-

                                                                                                      Fundamentals of Retailing

 Assignment  A

  1. Discuss basic function of retail.
  2. Discuss various retail formats.

    8. Discuss Vendors role in retail Supply chain

 

 

 

 

 Assignment  B

Case Detail:

‘The Carphone Warehouse and The Phone House brands are part of The Best Buy Europe Group, a leading European retailer of mobile and other wireless technology and  ices with around 2,430 stores in nine European countries. The challenge facing any retail chain is how much knowledge it has about its performance at any one time. How many customers or potential customers are entering its stores, how do these customers ebb and flow over the day, how are they responding to marketing or product initiatives, how do ‘live’ customers in store contrast with online customers, how many spend money, are they are being properly catered for (e.g. are enough trained staff on duty), how well sales are converted and how much each customer spends. These were the issues facing Carphone Warehouse in its stores. What was needed was an accurate data collection method with analytical benefits that could be reviewed, so that changes could be implemented that would consequently have a direct effect on bottom line figures.

 Question No. 

1.Discussed about Best Buy

2.In the present Retailer is worried about its 

3. Discuss Issues presented in the case:-                                                                                 

 

 

Section C

Question No.  1          Marks - 10

The purpose of retail business is to ….       

Options          

  1. Make maximum promotion
  2. Extend to other localities
  3. Create employment.
  4. Offer products and services

 

 

Question No.  2          Marks - 10

Place utility is making the products available at    

Options          

  1. Showrooms
  2. Convenient location
  3. Distant places
  4. Regional stores

 

 

Question No.  3          Marks - 10

The retail shop changes the format to suit the requirements of…..         

Options          

  1. Wholesalers
  2. Producers
  3. Consumers
  4. Tax payers

 

 

Question No.  4          Marks - 10

What is retailing?     

Options          

  1. Final Place for Customers
  2. Bulk Selling
  3. Both
  4. None of the above

 

 

Question No.  5          Marks - 10

What are the services to be rendered by the retailers       

Options          

  1. Product
  2. Product and Services
  3. Services
  4. None of the above

 

 

Question No.  6          Marks - 10

Under organized retailing, the most common feature is …..        

Options          

  1. Number of brands and products are large
  2. Purchases are on credit basis
  3. Few employees exist
  4. Regular accounts are not maintained

 

 

Question No.  7          Marks - 10

Unorganized retail is mostly confined to a ……..  

Options          

  1. Particular locality
  2. Different branches
  3. Chain of stores
  4. All

 

 

Question No.  8          Marks - 10

The capital requirement is high in ……….

Options          

  1. Unorganized retail
  2. Organized retail
  3. Both (a) & (b)
  4. None of the above

 

 

Question No.  9          Marks - 10

The unorganized retail units operate on the basis of ……           

Options          

  1. Partnership
  2. Sole-trader
  3. Chain stores
  4. None of the above

 

 

Question No.  10        Marks - 10

The independent retailer operates his business with         

Options          

  1. Partners
  2. Professionals
  3. Few locals/ family members
  4. None

 

 

Question No.  11        Marks - 10

Corporate retail chain is also called as       

Options          

  1. Franchise
  2. Chain retailer
  3. Independent retailer
  4. None

 

 

Question No.  12        Marks - 10

Specialty stores have a very clearly defined           

Options          

  1. Producers
  2. Competitors
  3. Target market
  4. Both (a) and (b)

 

 

Question No.  13        Marks - 10

is the difference in value between a country’s exports and emports

Options          

  1. Duties
  2. Balance of trade
  3. Tariff
  4. Quota allocation

 

 

Question No.  14        Marks - 10

Is the trade name that identifies a certain product made by a particular producer      

Options          

  1. Brand
  2. Buyer
  3. Shop
  4. Trade mark

 

 

Question No.  15        Marks - 10

French word for a small shop with unusual clothing and            

Options          

  1. Tailoring
  2. Atelien
  3. Boutique
  4. Prêt-a-porter

 

 

Question No.  16        Marks - 10

French word for designer workship          

Options          

  1. Couture
  2. Atelien
  3. Prêt – a porter
  4. Tailleur

 

 

Question No.  17        Marks - 10

Alta moda -----------   

Options          

  1. Italian coutue
  2. frenchcoutine
  3. American couline
  4. European coutiue

 

 

Question No.  18        Marks - 10

A Category of Apparels that long lasts      

Options          

  1. Classic
  2. Fad
  3. Trend
  4. Interrupted fashion

 

 

Question No.  19        Marks - 10

English term for made- to- measusre men’s suits  

Options          

  1. Bespoke
  2. Couline
  3. Folk costume
  4. Custom made

 

 

Question No.  20        Marks - 10

tha trend for manufactures and retailers to expand throughout the world       

Options          

  1. Globalization
  2. Naturalization
  3. General agreement
  4. Expansion

 

 

Question No.  21        Marks - 10

Name identify products made by a particular manufactures      

Options          

  1. Brand
  2. Franchis
  3. Unique
  4. Store

 

 

Question No.  22        Marks - 10

Under -------------------- agreement, popular designers and brand name manufactures give other manufactures permission to use their names.        

Options          

  1. Royalty
  2. Bilateral
  3. Licensing
  4. Mutual

 

 

Question No.  23        Marks - 10

Is a percentage of wholesale sales paid to the designer brand name.      

Options          

  1. Royalty
  2. Profit
  3. Commission
  4. Margin

 

 

Question No.  24        Marks - 10

Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ---       

Options          

  1. Direct marketing
  2. Indirect promotion
  3. Promotion
  4. Marketing

 

 

Question No.  25        Marks - 10

In --- agreement, a manufactures sells the rights to retail its merchandise as product time      

Options          

  1. Licensing
  2. Franchising
  3. Royalty
  4. Direct

 

 

Question No.  26        Marks - 10

Information given to the public regarding products, policies, personnel, activities or services.

Options          

  1. Publicity
  2. Editor
  3. Report
  4. Hangtag

 

 

Question No.  27        Marks - 10

Advertising is the planning, ueriting, producing and scheduling of ---------------- designed to attract customers      

Options          

  1. Event
  2. Show
  3. Paid announcement
  4. Video

 

 

Question No.  28        Marks - 10

The price paid by the retailer to the manufacturer for a garment is known as the -----------    

Options          

  1. Cost price
  2. Market price
  3. Selling price
  4. Discount price

 

 

Question No.  29        Marks - 10

Margin ------------      

Options          

  1. Break up
  2. Mark- up
  3. Mark-down
  4. Break down

 

 

Question No.  30        Marks - 10

The term “store design” refers to   

Options          

  1. Store’s physical appearance
  2. The type of placement of fixtures, furnishings and equipment
  3. The location of selling and non-selling areas
  4. All of the above

 

 

Question No.  31        Marks - 10

The successful retailer studies         

Options          

  1. Human behaviour
  2. Animal behaviour
  3. Non-human behaviour
  4. None of the above

 

 

Question No.  32        Marks - 10

A habit is       

Options          

  1. A thought or feeling which that causes a person to act or react in a certain way
  2. A characteristic way of thinking or behaving
  3. A natural reaction
  4. None of the above

 

 

Question No.  33        Marks - 10

In Maslow’s Hierarchy of needs, one of the physical needs is      

Options          

  1. Food
  2. Self-respect
  3. Self-fulfillment
  4. All of the above

 

 

Question No.  34        Marks - 10

In Maslow’s Hierarchy of needs, one of the social needs is          

Options          

  1. Feeling of belonging
  2. Rest
  3. Sense of worth
  4. None of the above

 

 

Question No.  35        Marks - 10

A developed sales personality is      

Options          

  1. Positive attitude
  2. Honesty and sincerity
  3. Friendliness
  4. All of the above

 

 

Question No.  36        Marks - 10

One of the duties of a salesperson is           

Options          

  1. Sell goods and services
  2. Direct customers
  3. Handle returns and complaints
  4. All of the above

 

 

Question No.  37        Marks - 10

Stock keeping involves         

Options          

  1. Maintenance
  2. Arranging and displaying goods
  3. Replenishing shelves and racks
  4. All of the above

 

 

Question No.  38        Marks - 10

Possible causes of shrinkage

Options          

  1. Goods that are out of style
  2. Perishable items that have gone bad
  3. Returns
  4. All of the above

 

 

Question No.  39        Marks - 10

Stock rotation is        

Options          

  1. Moving stock so that newer stock is in front
  2. Moving stock so that older stock is in front
  3. Mixing older and newer stock
  4. Any of the above

 

 

Question No.  40        Marks - 10

The most commonly used method of setting retail prices is:        

Options          

  1. Meeting the competitions prices
  2. Cost plus pricing
  3. Prestige pricing
  4. Customary pricing

 

  Answers :-

                                                                                              Fundamentals of Retailing

 Assignment  A

  1. Discuss basic function of retail.

Answer:- Basics of the functions of retail are as follow:-

  1. Buying:

A retailer buys a wide variety of goods from different wholesalers after estimat­ing customer demand. He selects the best merchandise from each wholesaler and brings all the goods under one roof. In this way, he performs the twin functions of buying and assembling of goods.

  1. Storage:

A retailer maintains a ready stock of goods and displays them in his shop.

  1. Selling:

The retailer sells goods in small quantities according to the demand and choice of consumers. He employs efficient methods of selling to increase his sales turnover.

  1. Grading and Packing:

The retailer grades the goods which are not graded by manufac­turers and wholesalers. He packs goods in small lots for the convenience of consumers.

  1. Risk-bearing:

A retailer always keeps stock of goods in anticipation of demand. He bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc.

  1. Transportation:

Retailers often carry goods from wholesalers and manufacturers to their shops.

  1. Financing:

Some retailers grant credit to customers and provide the facility of return or exchange of goods. In some cases, home delivery and after sale service are provided by retailers.

  1. Sales promotion:

A retailer displays goods. He carries out publicity through shop decoration, window display, etc. He maintains direct and personal contacts with consumers. He persuades consumers to buy goods through personal selling.

  1. Information:

Retailers provide knowledge to consumers about new products and uses of old products. They advise and guide consumers in better choice of goods. They also provide market information to wholesalers and manufacturers.           

 

 

 

  1. Discuss various retail formats.

Answer:-

Types of Retail outlets

Department Stores

A department store is a set-up which offers wide range of products to the end-users under one roof. In a department store, the consumers can get almost all the products they aspire to shop at one place only. Department stores provide a wide range of options to the consumers and thus fulfil all their shopping needs.

Merchandise:

  • Electronic Appliances
  • Apparels
  • Jewellery
  • Toiletries
  • Cosmetics
  • Footwear
  • Sportswear
  • Toys
  • Books
  • CDs, DVDs

Examples - Shoppers Stop, Pantaloon

Discount Stores

Discount stores also offer a huge range of products to the end-users but at a discounted rate. The discount stores generally offer a limited range and the quality in certain cases might be a little inferior as compared to the department stores.

Wal-Mart currently operates more than 1300 discount stores in United States. In India Vishal Mega Mart comes under discount store.

Merchandise:

Almost same as department store but at a cheaper price.

Supermarket

A retail store which generally sells food products and household items, properly placed and arranged in specific departments is called a supermarket. A supermarket is an advanced form of the small grocery stores and caters to the household needs of the consumer. The various food products (meat, vegetables, dairy products, juices etc) are all properly displayed at their respective departments to catch the attention of the customers and for them to pick any merchandise depending on their choice and need.

Merchandise:

  • Bakery products
  • Cereals
  • Meat Products, Fish products
  • Breads
  • Medicines
  • Vegetables
  • Fruits
  • Soft drinks
  • Frozen Food
  • Canned Juices

Warehouse Stores

A retail format which sells limited stock in bulk at a discounted rate is called as warehouse store. Warehouse stores do not bother much about the interiors of the store and the products are not properly displayed.

Mom and Pop Store (also called Kirana Store in India)

Mom and Pop stores are the small stores run by individuals in the nearby locality to cater to daily needs of the consumers staying in the vicinity. They offer selected items and are not at all organized. The size of the store would not be very big and depends on the land available to the owner. They wouldn’t offer high-end products.

Merchandise:

  • Eggs
  • Bread
  • Stationery
  • Toys
  • Cigarettes
  • Cereals
  • Pulses
  • Medicines

Speciality Stores

As the name suggests, Speciality store would specialize in a particular product and would not sell anything else apart from the specific range. Speciality stores sell only selective items of one particular brand to the consumers and primarily focus on high customer satisfaction.

Example -You will find only Reebok merchandise at Reebok store and nothing else, thus making it a speciality store. You can never find Adidas shoes at a Reebok outlet.

Malls

Many retail stores operating at one place form a mall. A mall would consist of several retail outlets each selling their own merchandise but at a common platform.

E Trailers

Now a day the customers have the option of shopping while sitting at their homes. They can place their order through internet, pay with the help of debit or credit cards and the products are delivered at their homes only. However, there are chances that the products ordered might not reach in the same condition as they were ordered. This kind of shopping is convenient for those who have a hectic schedule and are reluctant to go to retail outlets. In this kind of shopping; the transportation charges are borne by the consumer itself.

Example - EBAY, Rediff Shopping, Amazon

Dollar Stores

Dollar stores offer selected products at extremely low rates but here the prices are fixed.

           

 

  1. Discuss Vendors role in retail Supply chain

Answer:-

Vendor-managed inventory (VMI) is a family of business models in which the buyer of a product provides certain information to a supplier (vendor) of that product and the supplier takes full responsibility for maintaining an agreed inventory of the material, usually at the buyer´s consumption location (usually a store). A third-party logistics provider can also be involved to make sure that the buyer has the required level of inventory by adjusting the demand and supply gaps.

As a symbiotic relationship, VMI makes it less likely that a business will unintentionally become out of stock of a good and reduces inventory in the supply chain. Furthermore, vendor (supplier) representatives in a store benefit the vendor by ensuring the product is properly displayed and store staff is familiar with the features of the product line, all the while helping to clean and organize their product lines for the store. VMI can also decrease the magnitude of the bullwhip effect.

One of the keys to making VMI work is shared risk. In some cases, if the inventory does not sell, the vendor (supplier) will repurchase the product from the buyer (retailer). In other cases, the product may be in the possession of the retailer but is not owned by the retailer until the sale takes place, meaning that the retailer simply houses (and assists with the sale of) the product in exchange for a predetermined commission or profit (sometimes referred to as consignment stock). A special form of this commission business is scan-based trading, where VMI is usually applied but its use is not mandatory.

This is one of the successful business models used by Wal-Mart and many other big box retailers. Oil companies often use technology to manage the gasoline inventories at the service stations that they supply (see Petrol Soft Corporation). Home Depot uses the technique with larger suppliers of manufactured goods. VMI helps foster a closer understanding between the supplier and manufacturer by using electronic data interchange formats, EDI software and statistical methodologies to forecast and maintain correct inventory in the supply chain.

Vendors benefit from more control of displays and more customer contact for their employees; retailers benefit from reduced risk, better store staff knowledge (which builds brand loyalty for both the vendor and the retailer), and reduced display maintenance outlays.

Consumers benefit from knowledgeable store staffs that are in frequent and familiar contact with manufacturer (vendor) representatives when parts or service are required. Store staffs have good knowledge of most product lines offered by the entire range of vendors. They can help the consumer choose from competing products for items most suited to them and offer service support being offered by the store.

 

Solve by www.solvezone.in contact for more details at 8882309876

 

 

 Assignment  B

Case Detail:

‘The Carphone Warehouse and The Phone House brands are part of The Best Buy Europe Group, a leading European retailer of mobile and other wireless technology and  ices with around 2,430 stores in nine European countries. The challenge facing any retail chain is how much knowledge it has about its performance at any one time. How many customers or potential customers are entering its stores, how do these customers ebb and flow over the day, how are they responding to marketing or product initiatives, how do ‘live’ customers in store contrast with online customers, how many spend money, are they are being properly catered for (e.g. are enough trained staff on duty), how well sales are converted and how much each customer spends. These were the issues facing Carphone Warehouse in its stores. What was needed was an accurate data collection method with analytical benefits that could be reviewed, so that changes could be implemented that would consequently have a direct effect on bottom line figures.

 

1.Discussed about Best Buy

Answer:- The Phone House brands are part of The Best Buy Europe Group, a leading European retailer of mobile and other wireless technology and  ices with around 2,430 stores in nine European countries. The challenge facing any retail chain is how much knowledge it has about its performance at any one time. How many customers or potential customers are entering its stores, how do these customers ebb and flow over the day, how are they responding to marketing or product initiatives, how do ‘live’ customers in store contrast with online customers, how many spend money, are they are being properly catered for (e.g. are enough trained staff on duty), how well sales are converted and how much each customer spends. Mobile phones need to earn 71% in our tough tests to earn our Best Buy seal of approval. We test and measure all aspects of each phone, from screen to storage space, to make sure we recommend the best mobile phones for you.  Ease of use: Our ergonomic experts swipe and tap their way around the phone’s menus system, assessing how quick and easy it is to take a photo, enter text and browse the web. Battery life: We test manufacturers´ battery-life claims by testing all phones under real-world conditions. Our lab sets each phone’s screen to a comparable brightness level and uses the phone to browse the web for hours until the battery goes flat. We then charge it up again and time how long it lasts when making calls. The results are never the same as manufacturer claims. Camera: We take a series of test shots in different light conditions to see whether they can produce the perfect photo even in dim conditions. We also capture a variety of photos at long and close range so we can tell you if the main camera can take a decent landscape shot as well as up close and personal profiles. The best produce shots that rival well-known compact camera brands. The worst will leave you with dull, smudgy images in low light.

 

 

2.In the present Retailer is worried about its 

Answer:-

The challenge facing any retail chain is how much knowledge it has about its performance at any one time. How many customers or potential customers are entering its stores, how do these customers ebb and flow over the day, how are they responding to marketing or product initiatives, how do ‘live’ customers in store contrast with online customers, how many spend money, are they are being properly catered for (e.g. are enough trained staff on duty), how well sales are converted and how much each customer spends. These were the issues facing Carphone Warehouse in its stores. What was needed was an accurate data collection method with analytical benefits that could be reviewed, so that changes could be implemented that would consequently have a direct effect on bottom line figures. Smartphone owners reported higher incidence levels of these problems, compared with other cell owners, as shown in the table below.

Challenging mobile problems

Non-white cell owners confront all four problems at somewhat higher weekly rates than do their white counterparts. This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for internet access.

For instance, more than half of Hispanic cell internet users (53%) face slow download times at least weekly or more often, compared with 44% of white cell internet users who report this problem. Some 41% of black and 39% of Hispanic cell owners reported dropping calls at least weekly, compared with 30% of white cell owners.

 

 

  1. Discuss Issues presented in the case:-

Answer:-

Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Centre’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face.

Some 88% of American adults have cell phones, according to this survey, and, of those cell owners:

72% of cell owners experience dropped calls at least occasionally. Some 32% of cell owners say they encounter this problem at least a few times a week or more frequently than that.

68% of cell owners receive unwanted sales or marketing calls at one time or another. And 25% of cell owners encounter this problem at least a few times a week or more frequently.

Some 79% of cell phone owners say they use text messaging on their cells. We asked them if they got spam or unwanted texts:

69% of those who are testers say they get unwanted spam or text messages. Of those texters, 25% face problems with spam/unwanted texts at least weekly.

Some 55% of cell phone owners say they use their phones to go online— to browse the internet, exchange emails, or download apps. We asked them if they experience slow download speeds that prevent things from loading as quickly as they would like:

77% of cell internet users say they experience slow download speeds that prevent things from loading as quickly as they would like. Of those cell internet users, 46% face slow download speeds weekly or more frequently.

Our questions were not intended to measure the incidence of illegal marketing to cell phones. They focused on unwanted intrusions. Still, the telemarketing and spam text findings are noteworthy because legal restrictions apply to both activities under certain circumstances. It is against the law in the U.S. to place unsolicited commercial calls to a mobile phone when the call is made by using an automated random-digit dialling generator or if the caller uses a pre-recorded message.

 

 

 

Section C

Question No.  1          Marks - 10

The purpose of retail business is to ….       

Options          

  1. Make maximum promotion
  2. Extend to other localities
  3. Create employment.
  4. Offer products and services

 

 

Question No.  2          Marks - 10

Place utility is making the products available at    

Options          

  1. Showrooms
  2. Convenient location
  3. Distant places
  4. Regional stores

 

 

Question No.  3          Marks - 10

The retail shop changes the format to suit the requirements of…..         

Options          

  1. Wholesalers
  2. Producers
  3. Consumers
  4. Tax payers

 

 

Question No.  4          Marks - 10

What is retailing?     

Options          

  1. Final Place for Customers
  2. Bulk Selling
  3. Both
  4. None of the above

 

 

Question No.  5          Marks - 10

What are the services to be rendered by the retailers       

Options          

  1. Product
  2. Product and Services
  3. Services
  4. None of the above

 

 

Question No.  6          Marks - 10

Under organized retailing, the most common feature is …..        

Options          

  1. Number of brands and products are large
  2. Purchases are on credit basis
  3. Few employees exist
  4. Regular accounts are not maintained

 

 

Question No.  7          Marks - 10

Unorganized retail is mostly confined to a ……..  

Options          

  1. Particular locality
  2. Different branches
  3. Chain of stores
  4. All

 

 

Question No.  8          Marks - 10

The capital requirement is high in ……….

Options          

  1. Unorganized retail
  2. Organized retail
  3. Both (a) & (b)
  4. None of the above

 

 

Question No.  9          Marks - 10

The unorganized retail units operate on the basis of ……           

Options          

  1. Partnership
  2. Sole-trader
  3. Chain stores
  4. None of the above

 

 

Question No.  10        Marks - 10

The independent retailer operates his business with         

Options          

  1. Partners
  2. Professionals
  3. Few locals/ family members
  4. None

 

 

Question No.  11        Marks - 10

Corporate retail chain is also called as       

Options          

  1. Franchise
  2. Chain retailer
  3. Independent retailer
  4. None

 

 

Question No.  12        Marks - 10

Specialty stores have a very clearly defined           

Options          

  1. Producers
  2. Competitors
  3. Target market
  4. Both (a) and (b)

 

 

Question No.  13        Marks - 10

is the difference in value between a country’s exports and emports

Options          

  1. Duties
  2. Balance of trade
  3. Tariff
  4. Quota allocation

 

 

Question No.  14        Marks - 10

Is the trade name that identifies a certain product made by a particular producer      

Options          

  1. Brand
  2. Buyer
  3. Shop
  4. Trade mark

 

 

Question No.  15        Marks - 10

French word for a small shop with unusual clothing and            

Options          

  1. Tailoring
  2. Atelien
  3. Boutique
  4. Prêt-a-porter

 

 

Question No.  16        Marks - 10

French word for designer workship          

Options          

  1. Couture
  2. Atelien
  3. Prêt – a porter
  4. Tailleur

 

 

Question No.  17        Marks - 10

Alta moda -----------   

Options          

  1. Italian couture
  2. frenchcoutine
  3. American couture
  4. European couture

 

 

Question No.  18        Marks - 10

A Category of Apparels that long lasts      

Options          

  1. Classic
  2. Fad
  3. Trend
  4. Interrupted fashion

 

 

Question No.  19        Marks - 10

English term for made- to- measusre men’s suits  

Options          

  1. Bespoke
  2. Couline
  3. Folk costume
  4. Custom made

 

 

Question No.  20        Marks - 10

tha trend for manufactures and retailers to expand throughout the world       

Options          

  1. Globalization
  2. Naturalization
  3. General agreement
  4. Expansion

 

 

Question No.  21        Marks - 10

Name identify products made by a particular manufactures      

Options          

  1. Brand
  2. Franchis
  3. Unique
  4. Store

 

 

Question No.  22        Marks - 10

Under -------------------- agreement, popular designers and brand name manufactures give other manufactures permission to use their names.        

Options          

  1. Royalty
  2. Bilateral
  3. Licensing
  4. Mutual

 

 

Question No.  23        Marks - 10

Is a percentage of wholesale sales paid to the designer brand name.      

Options          

  1. Royalty
  2. Profit
  3. Commission
  4. Margin

 

 

Question No.  24        Marks - 10

Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ---       

Options          

  1. Direct marketing
  2. Indirect promotion
  3. Promotion
  4. Marketing

 

 

Question No.  25        Marks - 10

In --- agreement, a manufactures sells the rights to retail its merchandise as product time      

Options          

  1. Licensing
  2. Franchising
  3. Royalty
  4. Direct

 

 

Question No.  26        Marks - 10

Information given to the public regarding products, policies, personnel, activities or services.

Options          

  1. Publicity
  2. Editor
  3. Report
  4. Hangtag

 

 

Question No.  27        Marks - 10

Advertising is the planning, ueriting, producing and scheduling of ---------------- designed to attract customers      

Options          

  1. Event
  2. Show
  3. Paid announcement
  4. Video

 

 

Question No.  28        Marks - 10

The price paid by the retailer to the manufacturer for a garment is known as the -----------    

Options          

  1. Cost price
  2. Market price
  3. Selling price
  4. Discount price

 

 

Question No.  29        Marks - 10

Margin ------------      

Options          

  1. Break up
  2. Mark- up
  3. Mark-down
  4. Break down

 

 

Question No.  30        Marks - 10

The term “store design” refers to   

Options          

  1. Store’s physical appearance
  2. The type of placement of fixtures, furnishings and equipment
  3. The location of selling and non-selling areas
  4. All of the above

 

 

Question No.  31        Marks - 10

The successful retailer studies         

Options          

  1. Human behaviour
  2. Animal behaviour
  3. Non-human behaviour
  4. None of the above

 

 

Question No.  32        Marks - 10

A habit is       

Options          

  1. A thought or feeling which that causes a person to act or react in a certain way
  2. A characteristic way of thinking or behaving
  3. A natural reaction
  4. None of the above

 

 

Question No.  33        Marks - 10

In Maslow’s Hierarchy of needs, one of the physical needs is      

Options          

  1. Food
  2. Self-respect
  3. Self-fulfilment
  4. All of the above

 

 

Question No.  34        Marks - 10

In Maslow’s Hierarchy of needs, one of the social needs is          

Options          

  1. Feeling of belonging
  2. Rest
  3. Sense of worth
  4. None of the above

 

 

Question No.  35        Marks - 10

A developed sales personality is      

Options          

  1. Positive attitude
  2. Honesty and sincerity
  3. Friendliness
  4. All of the above

 

 

Question No.  36        Marks - 10

One of the duties of a salesperson is           

Options          

  1. Sell goods and services
  2. Direct customers
  3. Handle returns and complaints
  4. All of the above

 

 

Question No.  37        Marks - 10

Stock keeping involves         

Options          

  1. Maintenance
  2. Arranging and displaying goods
  3. Replenishing shelves and racks
  4. All of the above

 

 

Question No.  38        Marks - 10

Possible causes of shrinkage

Options          

  1. Goods that are out of style
  2. Perishable items that have gone bad
  3. Returns
  4. All of the above

 

 

Question No.  39        Marks - 10

Stock rotation is        

Options          

  1. Moving stock so that newer stock is in front
  2. Moving stock so that older stock is in front
  3. Mixing older and newer stock
  4. Any of the above

 

 

Question No.  40        Marks - 10

The most commonly used method of setting retail prices is:        

Options          

  1. Meeting the competitions prices
  2. Cost plus pricing
  3. Prestige pricing
  4. Customary pricing

 

Review

Average user rating

4.8 / 5

Rating breakdown

5
80% Complete (danger)
1
4
80% Complete (danger)
1
3
80% Complete (danger)
0
2
80% Complete (danger)
0
1
80% Complete (danger)
0

January 29, 2015
This was nice in buy
Assignment from solve zone is probably one of the first preference of students.

October 09, 2016
This was nice in buy
I recommend a website that was really helpful throughout your session.

March 19, 2017
Some day ago
This was nice in buy
This was good in buy . I found all the answer correct and meaningful and had scored good marks
Back to top