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Title Name Amity Solve Assignment Introduction to Journalism and Mass Communication
University AMITY
Service Type Assignment
Course BA-(Journalism-and-Mass-Communication)
Semester Semester-I Course: BA-(Journalism-and-Mass-Communication)
Short Name or Subject Code Introduction to Journalism & Mass Communication
Commerce line item Type Semester-I Course: BA-(Journalism-and-Mass-Communication)
Product Assignment of BA-(Journalism-and-Mass-Communication) Semester-I (AMITY)
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  Questions :-

                                                             Introduction to Journalism & Mass Communication

Assignment A

1.What is Harold Lasswell’s Model? Describe it in detail.

2  What is magic bullet theory? Explain it with appropriate example.

3. What are the forms and elements of communication? Explain in detail.

4. Write on current and future trends in mass communication.

5. Write on scope and nature of mass media.

6. Discuss the contribution of Wilbur Schramm to Communication Theory.

7. Write a detailed script for a Tele-film on Communal Harmony.

8. Write short notes on any three of the following.          

 

 

 

Assignment B

CASE STUDY:

Case Study

The last trend that is shaping the transition of the mass media goes by the name “social media.” Although the label is simple, the concept is hard to define in a few words. At the risk of making things too simple, social media are online communications that use special techniques that involve participation, conversation, sharing, collaboration, and linkage.

Participation is the simplest technique that defines social media. It involves soliciting feedback from people about various issues or items. A news Web site that asks for opinions about a proposed new program and a Web operation such as Digg that lets people vote for their favourite online article or image are examples of participation.

Blogs and other Web sites that allow people to comment and to respond to one another are examples of the conversation function. Sharing is illustrated by YouTube, Flickr, and other sites where individuals can create and upload content for others to see. Wikis are social media that exemplify collaboration. The most elaborate social media involve linkage. These are sites such as Facebook, Myspace, Google Groups, and Twitter where people can link up with friends (both close and distant) and form their own social networks and communities.

 

Questions:     

  1. How social media is playing important part in communication? How it is affecting the traditional media?
  2. How social media affecting its users and society as a whole?
  3. What is the future of social media? How it will affect media industry?

 

 

 

 

 

 

Assignment C

Question No.  1          Marks - 10

________________________________________

  1. Interpersonal communication is the--

Options          

  1. Foundation of human interaction
  2. Communication to ourselve
  3. Group Communication
  4. All of above

 

 

 

Question No.  2          Marks - 10

________________________________________

  1. Communication is a two-way process of --

Options          

  1. Vertical and horizontal communication
  2. Giving and taking message
  3. Exchanging thoughts
  4. Giving and receiving information through any number of channels

 

 

Question No.  3          Marks - 10

________________________________________

  1. Wilbur Schramm suggested that communication is circular in nature --

Options          

  1. Which goes in circle
  2. Where both the sender and the receiver were involved in encoding and decoding and are equal partners in exchange
  3. We have to complete different circles in the process of communication
  4. It ends where it started

 

 

Question No.  4          Marks - 10

________________________________________

What are the elements of communication?

Options          

  1. Sender/Message/Medium/Receiver/Noise/Feedback
  2. Interpersonal/Intrapersonal/Group/Mas
  3. Verbal/Nonverbal
  4. All of above

 

 

Question No.  5          Marks - 10

________________________________________

What are the major types of communication?      

 Options         

  1. Intrapersonal/Interpersonal/ Group/Mass
  2. Interpersonal/ Group/Mass
  3. Mass
  4. All of above

 

 

 

Question No.  6          Marks - 10

________________________________________

Media convergence  

Options          

  1. It is convergence in technology
  2. It is merging of two media organizations
  3. Refers to the appearance of older media forms on the newest media outlets
  4. Where different media format converge

 

 

 

Question No.  7          Marks - 10

________________________________________

Journalism involves--

Options

  1. It’s about targeting people
  2. The collection of information and communicating it     
  3. Reporting of crime and politics news
  4. Educating people

 

 

 

Question No.  8          Marks - 10

________________________________________

Photography was developed in --    

Options          

  1. The 19th Century
  2. The 21st Century
  3. The 14th Century
  4. The 20th Centaury

 

 

 

Question No.  9          Marks - 10

________________________________________

What is feedback?    

Options          

  1. Receivers response
  2. Is a analysis form
  3. Phone in program on radio
  4. Reprocessing of information

 

 

 

Question No.  10        Marks - 10

________________________________________

What is intrapersonal communication?     

Options          

  1. Communication between two people
  2. Communication in group
  3. Self evaluation
  4. Communication with ourselves

 

 

 

Question No.  11        Marks - 10

________________________________________

Media is a medium to express feelings, opinions and views, but it is also responsible and instrumental for--

Options          

  1. For educating people
  2. Building opinions and views on various topics of regional, national and international agenda
  3. To bring social changes
  4. To bring about change of opinion     

 

 

 

Question No.  12        Marks - 10

________________________________________

Social media can be defined –         

Options          

  1. It helps in building friendships/relations
  2. It helps in online advertising
  3. That binds the society
  4. As a phenomenon that has recently taken over the web, allowing more connectivity and interaction between web users and it encourages contributions and feedback from anyone who is a member of any virtual community

 

 

 

Question No.  13        Marks - 10

________________________________________

The media environment is changing--        

Options          

  1. According to the needs of citizens
  2. According to the needs of politicians
  3. According to the needs of corporate houses
  4. According to social environment.

 

 

 

Question No.  14        Marks - 10

________________________________________

Organizational communication is typified--           

Options          

  1. By seniority
  2. By different departments in the organization
  3. By vertical patterns of communication
  4. By Structure

 

 

 

Question No.  15        Marks - 10

________________________________________

  1. Johannes Gutenberg of Germany was the first to develop printing around--

Options          

  1. 1555
  2. 1680
  3. 1439
  4. 1450

 

 

 

Question No.  16        Marks - 10

________________________________________

  1. Newspapers were first published in countries like Germany, Italy and the Netherlands—

Options          

  1. In 19th Century
  2. In 21st Century
  3. In 20st Century
  4. In the 17th Century

 

 

 

Question No.  17        Marks - 10

________________________________________

  1. FM stands for--

Options                      

  1. Frequency modulation
  2. Factual modulation
  3. Field modulation
  4. Field Marshall

 

 

 

Question No.  18        Marks - 10

________________________________________

Film and Television Institute of India is situated in--        

Options          

  1. Mumbai
  2. Bangalore
  3. Pune
  4. New Delhi

 

 

 

Question No.  19        Marks - 10

________________________________________

  1. What is PCI?

Options          

  1. Press Committee of India
  2. Press Council of India
  3. Public Council of India
  4. All of above

 

 

 

Question No.  20        Marks - 10

________________________________________

What is the full form of PTI?         

Options

  1. Press Trust of India
  2. Public Trust of India
  3. Private Telephone Industry
  4. None of above

 

 

 

Question No.  21        Marks - 10

________________________________________

The Indian Panel Code was adopted in which year--       

Options          

  1. 1940
  2. 1860
  3. 1947
  4. 1930

 

 

 

Question No.  22        Marks - 10

________________________________________

Intrapersonal Communication is--  

Options          

  1. Inside the organization
  2. In a group
  3. Language use or thought internal to the communicaton
  4. Amongst group Members

 

 

 

Question No.  23        Marks - 10

________________________________________

Which committee recommended separation of AIR and Doordarshan?

Options          

  1. Sengupta Committee
  2. Pitroda Committee
  3. Chnada Committee
  4. Palkhiwala Committee

 

 

 

Question No.  24        Marks - 10

________________________________________

What is the meaning of media convergence?         

Options                      

  1. Merging of two units
  2. Meeting of two generations
  3. Merging of mass communication outlets
  4. Convergence of media houses

 

 

 

Question No.  25        Marks - 10

________________________________________

What is traditional media?  

Options          

  1. Promotes tradition
  2. Old and legacy media
  3. It follows some traditions in program production
  4. Handed down to the generation

 

 

 

Question No.  26        Marks - 10

________________________________________

Semiotics is the study of       

Options          

  1. Signs
  2. Language
  3. Grammar
  4. Phonetics

 

 

 

Question No.  27        Marks - 10

________________________________________

What is logical thinking?     

Options                      

  1. It is related to the rational thinking
  2. It is based on facts
  3. Consensus on thoughts
  4. It is vertical, procedural, and analytical thinking

 

 

 

Question No.  28        Marks - 10

________________________________________

What is creative thinking?   

Options          

  1. It is related to art and creation
  2. It is related to graphics and animation
  3. Logical Thinking
  4. Is a manipulation of memories or a rearrangement of fragments of memory?

 

 

 

Question No.  29        Marks - 10

________________________________________

Visual messages are--

Options          

  1. Messages having pictures
  2. A powerful form of communication because they stimulate both intellectual and emotional responses
  3. Messages having graphics
  4. All of above  

 

 

 

Question No.  30        Marks - 10

________________________________________

Propaganda is a--     

Options          

  1. Publicity
  2. Specific type of message presentation, aimed at serving an agenda
  3. Diplomacy
  4. Falsification of facts

 

 

 

Question No.  31        Marks - 10

________________________________________

´Visual presentation´ is--      

Options          

  1. Actual presentation of information through a visible medium
  2. With pictures
  3. Using animation
  4. All of above

 

 

 

Question No.  32        Marks - 10

________________________________________

What is noise?           

Options          

  1. Anything, which interrupts the communication process
  2. Air Voice
  3. Vehicle Voice
  4. Anything superficial

 

 

 

Question No.  33        Marks - 10

________________________________________

What is agenda setting theory?       

Options          

  1. Media works on different agenda’s
  2. It argues that media may not tell us what to think but media tell us what to think about
  3. People set agenda and watch programs accordingly
  4. It works on the minds of audience

 

 

 

Question No.  34        Marks - 10

________________________________________

What is limited effect theory?         

Options          

  1. Media reaches to limited audiences
  2. Media’s influence is limited by people’s individual differences, social categories and personal relationships
  3. Media has limited effect
  4. Limited to perception of people

 

 

 

Question No.  35        Marks - 10

________________________________________

Who are opinion leaders?    

Options          

  1. People who take part on opinion polls
  2. People who conduct opinion polls
  3. Those having original ideas
  4. People who initially consumes media, interpret it in light of their own values and beliefs and then pass it on to opinion followers

 

 

 

Question No.  36        Marks - 10

________________________________________

What is selective exposure? 

Options          

  1. Media select information for the audiences
  2. People expose themselves or attend to those messages that are consistent with their preexisting attitudes and beliefs
  3. Selective exposure is good for audiences
  4. All of above

 

 

 

 

Question No.  37        Marks - 10

________________________________________

What is symbolic interaction?         

Options          

  1. Meeting each other by using different symbols
  2. Interaction through symbols
  3. Language of mutes
  4. People give meaning to symbols and then those symbols control people’s behavior in their presence

 

 

 

Question No.  38        Marks - 10

________________________________________

What is uses and gratification theory?       

Options          

  1. Media provides entertainment to the audiences
  2. Media is very useful for audiences
  3. Media do not do things to people; people do things with media
  4. Media attempts to gratify the audience through fictional stories

 

 

 

Question No.  39        Marks - 10

________________________________________

Technological advancement has tremendously enhanced the--   

Options          

  1. Businesses and Tread
  2. Scope for science and technology
  3. Scope of mass communication
  4. Reach of media

 

 

 

Question No.  40        Marks - 10

________________________________________

Globalization and technological changes has given media industry--      

Options          

  1. Multiple channels and platforms for content delivery
  2. New techniques for graphics and animations
  3. New Gadgets
  4. All of above

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