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Title Name Amity Solved Assignment BA Economics 4th Sem for Research Management
University AMITY
Service Type Assignment
Course BA(Economics)
Semister Semester-IV Cource: BA(Economics)
Short Name or Subject Code Research Management
Commerce line item Type Semester-IV Cource: BA(Economics)
Product Assignment of BA(Economics) Semester-IV (AMITY)

Solved Assignment


  Questions :-

                                                                                                                   Research Management 

Section A

1 .“Food Mania” ia chain of fast food restaurants located in major metropolitan areas in the south. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first they want to know more about their customers and their preferences.
a)     List two Hypothesis
b)    What kind of research design is appropriate? Why?
2 .Develop a plan for conducting a focus group to determine consumers’ attitudes towards and preferences for imported automobiles. Specify the objectives of the focus group, write a screening questionnaire, and develop a moderato’s outline.
3 .You are in the marketing research department of a firm specializing in developing decision support system (DSS) for the health care Industry. Your firm would like to measure the attitudes of hospital administrators towards DSS. The interview would be conducted by telephone. You have been asked to develop an appropriate scale for this purpose. Management would like you to explain and justify your reasoning in constructing the scale.
4 .After receiving some complaints from readers, your campus newspaper decides to redesign its front page. Two new formats B and C were developed and tested against the current format,’ A.’ A total of 75 students were randomly selected and 25 students were randomly assigned to each of three format conditions. The students were asked to evaluate the effectiveness of the format on an 11-point scale. ( 1 = Poor, 11 = excellent )
a)     State the null hypothesis
b)    What statistical test should you use?
c)     What are the degrees of freedom associated with the test statistic?
5 .Describe the appropriate target population and the sampling frame in each of the following situations:
a)     The manufacturer of a new cereal brands want to conduct in home product usage test in Chicago.
b)    A national chain store wants to determine the shopping behavior of customers who have in store charge card.
c)     A local TV station wants to determine households’ viewing habits and programming preferences.
d)    The local chapter of the American Marketing Association wants to test the effectiveness of its new member’s drive in Atlanta.
e)     A distance education institute wants to determine effectiveness of its management programme launched 3 years ago.
6 .Develop a series of questions for determining the proportion of households with children under age 10 where child abuse takes place. Use the randomized response technique.
7 .A manufacturer would like to survey users to determine the demand potential for a new power press. The new press has a capacity of 500 tons and cost $225,000.It is used for forming products from lightweight ad heavyweight steel can be used by automobile, construction equipment and major appliance manufacturers.
a)     Identify the population and sampling frame that could be used.
b)    Describe how a simple random sample can be drawn using the identified sampling frame.
c)     Could a stratified sample be used? If so, how?
d)    Could a cluster sample be used? If so, how?
e)     Which sampling technique would you recommend? Why?
8 .A major department store chain is having an end –of –season sale on refrigerators. The number of refrigerators sold during this sale at a sample of 10 stores was 59.
a)     Is there evidence that an average of more than 50 refrigerators per store were sold during this sale? Use alpha = 0.05
b)     What assumption is necessary to perform this test?

 

 

 

Section B

Read the case study given below and answer the questions given at the end

                                                                    Case Study
                       Nike Sprints Ahead of the Competition, Yet Has a Long Way to Run
            Nike Inc. located in Beaverton, Oregon is the number one U.S. athletic footwear company and one of the most recognized American brands among foreign consumers. The high degree of recognition is one of the main reasons Nike has been so successful. For the 2005 fiscal year ending May 31, 2005 the company continued to soar, with sales of over $13.7 billion. As of 2006 the company’s trademarks included Nike and Swoosh design and were sold under the brand names Cole Hann, Bauer, and Nike. The company operated 23 distribution centers in Europe, Asia, Australia, Latin America, Africa and Canada.
            Perhaps such success could be attributed to its concept based advertising campaigns. The company uses a process that is often called “image transfer”. Nike ads traditionally did not specifically place a product or mention the brand name. A mood or atmosphere is created and than brand is associated with that mood. ”We don’t set out to make ad the ultimate goal is to make connection.” States Dan Wieden, executive at one of Nike’s ad agency. One ad features the Beatles and clips of Nike athletes, Michael Jordan and John McEnroe, Juxtaposed with pictures of regular folk also engaged in sports. It was use to infer that real athletes preferred Nike and that perhaps if general audience buy the brand they will play better, too. Nike’s
unpredictable image –based ads have ranged from the shocking, such as its portrayal of real blood and guts in the” search and destroy” campaign used during the 1996 Olympics games, to humors, such as the first ad used to launch Michael Jordan’s brand wear. The latter advertising made the tongue-in-check suggestion that Jordan himself had a hand in the production by sleeping away from a bull’s game at half to run over to his company and than return in time for the games second half.
            In 1998 Nike shifted to a new phase in its marketing strategy. Nike emphasized more of its product innovation skills than the jokey, edgy attitude that it displayed in previous year.” We recognize that our ads need to tell consumers that we are about product innovation and not just athletes and exposure. We need to prove to consumer that we are not just slapping a swoosh on stuff to make a buck,” said Chris Zimmerman director of Nike’s U.S.advertising. With the launch of the “I can” campaign, Nike showed fewer of the celebrity athletes who previously usage than in the previous “Just Do It” campaign. Competitors Reebok and Adidas recently featured more product focused ads and were met with a great deal of success. Despite this rearranged focus, Nike did not back away from innovative marketing.

            On September 4, 2003 Nike acquired converse Inc. And on august 11, 2004, the company acquired starter properties LLC and Official Starter LLC. On august 4, 2005, Adidas confirmed that it had agreed to acquire Reebok for $3.8 billion. Industry official saw more consolidated ahead.
            In 2005, Bill Perez, president and CEO of Nike, stated that developing markets – India, Thailand, Indonesia China, Russia- and the development of Converse , Starter and Nike’s other subsidiary presented big growth opportunity. ”We’ve just scratched the surface in the women’s fitness. In soccer, we have become world’s leading on-field performance brand. And we have been able to leverage that on-field success by creating entirely new category of soccer street foot ware. And we see opportunities like this throughout the portfolio.”
            As the company looks ahead of 2010, at the heart of the Nike’s future strategy is the international arena, which could prove to be the most difficult element for Nike to undertake. There seems to be a pretty strong recognition that by 2010, Nike would be largest outside the US than inside. Most recently Nike bought out many of its worldwide distribution centers in order to have greater control of its operation. In the future Nike would like to build up its presence in the key market of India, Thailand, Indonesia, Brazil, China, and Russia. Nike will focus its advertising on sports and will feature sports that are of particular interest in specific region. Nike realizes that while it is ahead of its competition, it still has a long, long way to run.

 

Please give your answer in at least 25 words and press save and continue button.

No. Questions Marks - 10 

1. Should Nike switch a focus on celebrity to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike management take the decision. What kind of research should be undertaken?

2. How would you describe the buying behavior of consumers with respect to athlete footwear?

 

 

 

Assignment C

Question No: 1 

 Non-metric data can be measured on--  

Interval 

Nominal or ordinal scale 

Ratio scale 

None of the above 

 

 

Question No: 2 

 Which of the following represents the middle value when the data is arranged in the ascending or  descending order? 

Mode 

Median 

Mean 

Average 

 

 

Question No: 3 

 Which of the following is a technique of exploratory research design? 

Focus group interviews 

Simulation 

Secondary data 

Interrogation of respondents 

 

 

Question No: 4 

 Story - telling is an example of -- 

Delphi technique 

Observational methods 

Depth interviews 

Projective technique 

 

 

Question No: 5 

 A focus group technique using a telecommunication network is called-- 

Telephonic group 

Telephonic interview 

Tele session group 

Mortality 

 

 

Question No: 6 

 Which of the following is the source of secondary data? 

Mail interviews 

Focus groups 

Delphi technique 

Sales records 

 

 

Question No: 7 

 Which is a type of limited services? 

Analytical services 

Customized services 

Standardized services 

Internet services 

 

 

Question No: 8 

 Types of syndicated services-- 

Purchase panel 

Tracking data 

Audit services 

all of them 

 

 

Question No: 9 

 In Exploratory research design the methods used are-- 

Expert surveys 

Pilot surveys 

Qualitative research 

all of them 

 

 

Question No: 10 

 The research methodology which provides insights and understanding to the problem is--  

Causal research 

Descriptive research 

Exploratory research 

all of them 

 

 

Question No: 11 

 When is the transcribing process of data preparation irrelevant? 

CAPI 

Mall panel 

In home interview 

all of them 

 

 

Question No: 12 

 Number of units to be included in the study is called--  

Sampling frame 

Sampling 

Sample size 

Sampling unit 

 

 

Question No: 13 

 Technique used to motivate respondents to enlarge on, clarify or explain their answers--  

Interviewing 

Sampling 

Probing 

Questioning 

 

 

Question No: 14 

Pretest-Posttest Control Group is which type of Experimental design? 

Pre-experimental 

Quasi experimental 

True experimental 

Statistical 

 

 

Question No: 15 

 An extraneous variable attributable to the loss of test units while the experiment is in process-- 

Interactive testing effect 

Instrumentation 

Statistic 

Mortality 

 

 

Question No: 16 

 Observation bias for mechanical observation-- 

Low 

High 

Medium 

Extremely high 

 

 

Question No: 17 

The respondent´s perceptions that their identities will not be discerned by the interviewer or the  researcher-- 

Social desirability 

Critical request 

Perceived anonymity 

Non response bias 

 

 

Question No: 18 

 The process of correcting data to reduce them to the sample scale by subtracting the sample mean and dividing by the standard deviation-- 

Generalization 

Scale transformation 

Standardization 

Variable re – specification 

 

 

Question No: 19 

 Scale intervals can be used for-- 

Family lifestyle 

Age 

Occupation 

Sampling 

 

 

Question No: 20 

 The process of recognizing and noting people-- 

Direct observation method 

Experimental method 

Attitude research 

Data gathering 

 

 

Question No: 21 

 Which one of these is a Market Research Firm? 

PWC 

Ernst and Young 

AC Nielsen 

Voltas 

 

 

Question No: 22 

 A scale for measuring attitudes that consists of a single adjective in the middle of an even-numbered range of values, from -5 to +5, without a neutral point,is-- 

Semantic differential scale 

Likert scale 

Continuous rating scale 

Staple scale 

 

 

Question No: 23 

 What is list of all units/observations is known as? 

Sampling frame 

Sampling size 

Parameter 

Statistics 

 

 

Question No: 24 

 Promotion of cable TV affects the health of a child   1) strongly agrees 2) agree 3) disagree 4) strongly disagree 5) undecided   is an example of-- 

Ordinal scale 

Summated scale 

Nominal scale 

Arbitrary scale 

 

 

Question No: 25 

 Descriptive research is a type of-- 

Exploratory Research 

Attitude research 

Conclusive research 

Experimental research 

 

 

Question No: 26 

 An extraneous variable involving changes in the; measuring instrument or in the observers or scores 

themselves-- 

Interactive testing effect 

Instrumentation 

Statistic 

Sampling 

 

 

Question No: 27 

 The time which a respondent takes before answering the question-- 

Response error 

Response Latency 

Verbal models 

Voice pitch analysis 

 

 

Question No: 28 

 What is meant by value of research information? 

How valuable the data is for the client 

cost benefit analysis of the data 

Information collected from various sources 

Total time collected in gathering information 

 

 

Question No: 29 

 The efficiency of OTC products is checked by-- 

Retailers only 

Consumers only 

Manufacturers only 

Distributors only 

 

 

Question No: 30  

What is the degree of freedom for F-test? 

n-k-2 

n-k 

n-k-1 

 

 

Question No: 31 

 _____may be broadly classified as exploratory or conclusive. 

Job design 

Longitudinal design 

Cross-sectional design 

Research design 

 

 

Question No: 32 

 Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients is-- 

Customized services 

Syndicated services 

Field services 

all of them 

 

 

Question No: 33 

 Multiple choice questions for which usually only two responses are given such as:  yes -no, male- female  is termed as-- 

Open-ended questions 

Multiple choice questions 

Dichotomous questions 

Unstructured questions 

 

 

Question No: 34 

 The summary description of a fixed characteristic or measure of a target population is known as-- 

Parameter 

Precision 

Statistic 

Quota 

 

 

Question No: 35 

 Which of the following techniques is commonly used in social science research? 

Deliberate sampling 

Multistage sampling 

Cluster sampling 

Systematic sampling 

 

 

Question No: 36 

 Ranking of a team can de done with the help of--: 

Ratio scale 

Interval scale 

Ordinal scale 

Nominal scale 

 

 

Question No: 37 

 What is the another name for single cross-sectional designs? 

Longitudinal designs 

Sample survey design techniques 

Projective techniques 

Causal design 

 

 

Question No: 38 

 Questions to which the respondents can answer in their own words are-

Dichotomous questions 

Unstructured questions 

Structured questions 

None of the above 

 

 

Question No: 39 

"A Local radio station asks people to call in and express their reactions to some controversial issues "is  an example of-- 

Judgment sample 

Convenience sample 

Quota sample 

Probabilistic sample 

 

 

Question No: 40 

  The research design which is used to obtain the evidence of cause and effect relationship is-- 

Exploratory research 

Descriptive 

Cause and effect 

Cross-sectional

  Answers :-

                                                                                                      Research Management 

Assignment A

  1. “Food Mania” is a chain of fast food restaurants located in major metropolitan areas in the south. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first they want to know more about their customers and their preferences.

A. List two Hypothesis

Ans a. A hypothesis is a proposed explanation for an observable phenomenon. For a hypothesis to be put forward as a scientific hypothesis, the scientific method requires that one can test it.

Two hypothesis for fast food chain are:

Hypothesis one: Restaurants that use revenue management strategies to a greater extent to reduce the uncertainty of arrival, the length of meal duration, and the amount of time between customers will have higher sales revenues, more table turns, and lower meal durations than restaurants that use these revenue management strategies to a lesser extent.

Hypothesis Two: Restaurants that use price management to a greater extent will have higher sales revenue than restaurants that use price management to a lesser extent. It helps them to attract more customers in the competitive world.

 

 

 B. What kind of research design is appropriate? Why?

A.b. Questionnaire: It can used to know the preference of the customer to get the feedback from customers and appropriate to make the changes according to customers need. Questionnaire is a best method when it is used in the right way it gives right information and more authentic and most updated information’s.

Regression analysis: Hypothesis two is supported with this. The revenue management strategy of price management is significantly associated with sales revenue so it can be used as one of the method. It is a scientific method which can be used to calculate more authentic and mathematically information’s.

 

 

  1. Develop a plan for conducting a focus group to determine consumers’ attitudes towards and preferences for imported automobiles. Specify the objectives of the focus group, write a screening questionnaire, and develop a moderato’s outline.

2 Ans- focus group interview is an inexpensive, rapid appraisal technique that can provide managers with a wealth of qualitative information on performance of development activities, services, and products, or other issues. A facilitator guides 7 to 11 people in a discussion of their experiences, feelings, and preferences about a topic. The facilitator raises issues identified in a discussion guide and uses probing techniques to solicit views, ideas, and other information. Sessions typically last on to two hours.

To determine consumers’ attitudes towards and preferences for imported automobiles we have to choose people from the same industry with the wide experience who can handle the situation and have the right information with them. We can have retired people of the industry and we can have current top leaders. Automobiles industry is the industry which requires lots of technical knowledge about the industry so we should have that in mind when selecting people.

When Are Focus Group Interviews Useful?

Focus group interviews can be useful in all phases of development activities—planning, implementation, monitoring, and evaluation. They can be used to solicit views, insights, and recommendations of program staff, customers, stake- holders, technical experts, or other groups.

They are especially appropriate when:

program activities are being planned and it is important for managers to understand customers´ and other stakeholders´ attitudes, preferences or needs specific services or outreach approaches have to take into account customers’ preferences major program implementation problems cannot be explained recommendations and suggestions are needed from customers, partners, ex

Before deciding whether to use focus group interviews as a source of information, the study purpose needs to be clarified. This requires identifying who will use the information, Discussions last one to two hours and should be conducted determining what information is needed, and understanding in a convenient location with some degree of privacy. Why the information is needed.

Step 1. Select the team

Conducting a focus group interview requires a small team, with at least a facilitator to guide the discussion and a rapport. The facilitator should be a native speaker who can put people at ease. The team should have
substantive knowledge of the topic under discussion. Skills and experience in conducting focus groups are also important. If the interviews are to be conducted by members of a broader evaluation team without previous experience in focus group techniques, training is suggested. This training can take the form of role playing, formalized instruction on topic sequencing and probing for generating and managing group discussions, as well as pre-testing discussion guides in pilot groups.

Step 2. Select the participants

First, identify the types of groups and institutions that should be represented (such as program managers, customers, partners, technical experts, government officials) in the focus groups. This will be determined by the information needs of the study. Often separate focus groups are held for each type of group. Second, identify the most suitable people in each group. One of the best approaches is to consult key informants who know about local conditions. It is prudent to consult several informants to minimize the biases of individual preferences. Each focus group should be 7 to 11 people.

Step 3. Decide on timing and location: Timing of the discussion and the location is also imported so that all can attend it at the right time and right place.

Step 4. Prepare the discussion guide: The discussion guide is an outline, prepared in advance, that covers the topics and issues to be discussed. It should contain few items, allowing some time and flexibility to pursue unanticipated but relevant issues.

Step 5. Conduct the interview

Establish rapport. Often participants do not know what to address questions to individuals who are reluctant

Expect from focus group discussions. It is helpful for the facilitator to outline the purpose and format of the discussion at the beginning of the session, and set the group at ease. Participants should be told that the discussion is informal, everyone is expected to participate. Stop taking notes when an individual talks for an

Phrase questions carefully. Certain types of questions are one dimensional and do not stimulate discussion.

Step 6. Record the discussion. Recording of discussion is very imported for proof and to avoid the biases. It will also help in future discussion and research.

Step 7. Analyses Last step is the analyses of the interview and to give the feedback.

Objectives of the focus group: Objective of the focus group should be to get the right information from the candidates. They should focus on what they want to know, What is the purpose of this interview and try to get more and more information in one go. They should avoid any conflict with candidates and should give them a chance to speak and to give their views. They should not be bias with any particular candidate or product and should be willing to give right information

Sample Questionnaire:

Q.1 Do you like imported automobiles or national automobiles.

Q.2 If you like imported automobiles then what attract you the most (brand, Look, price Comfort)

Q.3. what are your favorite brands in imported automobiles?

Q.4 Which is your favorite national automobile brand?

Q.5 what changes will you suggest in national brands to compare it with imported automobiles?

Q.6 Is money a factor when deciding a particular brand.

 

 

 

  1. You are in the marketing research department of a firm specializing in developing decision support system (DSS) for the health care Industry. Your firm would like to measure the attitudes of hospital administrators towards DSS. The interview would be conducted by telephone. You have been asked to develop an appropriate scale for this purpose. Management would like you to explain and justify your reasoning in constructing the scale.

Ans- Decision support systems (DSS) have been around since the beginning of the era of distributed computing. The first decision support system made its appearance in the mid to late 1960s and can now be found in almost all industries where information systems are used. Decision support systems are increasingly being used in healthcare, where doctors, for use during their consultations, design some while others are aimed at the wider industry for not only doctors, but also other healthcare professionals and patients.

 These decision support systems generally provide two types of support:

  • Diagnostic Support: - Here systems provide support concerning diagnosis or prognosis. They provide outcomes that reduce the uncertainty concerning the patient’s current or future situation.
  • Management Support: - Systems provide support by providing suggestions on how best to manage a patient’s condition. Some of the suggestions might involve tests that have to be carried out, what medication or treatment should be considered, sometimes with financial and ethical considerations taken into account.

Decision support systems aid clinicians in applying new information to patient care through the analysis of various patient specific data and enhance diagnostic and management outcomes.

Decision support systems operate in three modes – active (systems triggered automatically and make decisions without any intervention), semi active (raise reminders and alarms according to the users input) and passive (where the user must make an explicit request to the system in order to gain advice).

Whatever mode the decision support system operates at, it must provide accurate and reliable data, which is retrieved from a knowledge base. The knowledge base is made of several sources of information from various medical disciplines, which might include patient observations, medical books and journals, and the medical experience of several physicians.

Scale:

Q.1 Are you using any Decision support systems currently?

Q.2 if Yes, which model of Decision support systems you are using?

Q.3 What are that area’s that you have covered under Decision support systems?

Q.4 which model of Decision support systems you are using?

Q.5 After using Decision support systems do you feel any difference in the services?

Q.6 If given an option would you like to try new DCS system?

Q.7 What will attract you most the quality or cost of Decision support systems?

 

 

 

  1. After receiving some complaints from readers, your campus newspaper decides to redesign its front page. Two new formats B and C were developed and tested against the current format, A. A total of 75 students were randomly selected and 25 students were randomly assigned to each of three format conditions. The students were asked to evaluate the effectiveness of the format on an 11-point scale. (1 = Poor, 11 = excellent)
  2. State the null hypothesis

Ans A) The null hypothesis is a hypothesis about a population parameter. The purpose of hypothesis testing is to test the viability of the null hypothesis in the light of experimental data. Depending on the data, the null hypothesis either will or will not be rejected as a viable possibility. 

The null hypothesis is that µ1 - µ2 = 0 where µ1 is that the format B is better and µ2 is that format C is better. Thus, the null hypothesis concerns the parameter µ1 - µ2 and the null hypothesis is that the parameter equals zero. 


  1. b) What statistical test should you use?

Ans b. Binomial test

A one sample binomial test allows us to test whether the proportion of successes on a two-level categorical dependent variable significantly differs from a hypothesized value.  For example, using the hsb2 data file, say we wish to test whether the proportion of females (female) differs significantly from 50%, i.e., from .5.  We can do this as shown below.

npar tests /binomial (.5) = female.

The results indicate that there is no statistically significant difference (p = .229).  In other words, the proportion of females in this sample does not significantly differ from the hypothesized value of 50%.

Two independent samples t-test

An independent samples t-test is used when you want to compare the means of a normally distributed interval dependent variable for two independent groups.  For example, using the hsb2 data file, say we wish to test whether the mean for write is the same for males and females.  

T-test groups = female (0 1)  /variables = write.

The results indicate that there is a statistically significant difference between the mean writing score for males and females (t = -3.734, p = .000).  In other words, females have a statistically significantly higher mean score on writing (54.99) than males (50.12).

 

 

  1. What are the degrees of freedom associated with the test statistic?

Ans C). In statistics, the number of degrees of freedom is the number of values in the final calculation of a statistic that are free to vary. Estimates of statistical parameters can be based upon different amounts of information or data. The number of independent pieces of information that go into the estimate of a parameter is called the degrees of freedom (df). In general, the degrees of freedom of an estimate is equal to the number of independent scores that go into the estimate minus the number of parameters estimated as intermediate steps in the estimation of the parameter itself.[

Mathematically, degrees of freedom are the dimension of the domain of a random vector, or essentially the number of ´free´ components: how many components need to be known before the vector is fully determined.

The term is most often used in the context of linear models (linear regressionanalysis of variance), where certain random vectors are constrained to lie in linear subspaces, and the degrees of freedom is the dimension of the subspace. The degrees-of-freedom are also commonly associated with the squared lengths (or “Sum of Squares”) of such vectors, and the parameters of chi-squared and other distributions that arise in associated statistical testing problems.

 

 

  1. Describe the appropriate target population and the sampling frame in each of the following situations:
  2. The manufacturer of a new cereal brands want to conduct in home product usage test in Chicago.
  3. A national chain store wants to determine the shopping behavior of customers who have in store charge card.
  4. A local TV station wants to determine households’ viewing habits and programming preferences.
  5. The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.

Ans 5.

Situation

Target population

Sampling frame

The manufacturer of a new cereal brands want to conduct in home product usage test in Chicago

Housewives and children’s

1. Which Current brand they are using?

2. Which flavor their child like the most

3. Do they have any special price/brand/flavor requirement

4. Who choose the brand?

5. How they choose the brand?

A national chain store wants to determine the shopping behavior of customers who have in store charge card.

Existing customers with cards

1. Do you like the facility of card?

2. It is more convenient then the usual shopping?

3. It helps you in what ways?

4. Will you recommend it others also?

A local TV station wants to determine households’ viewing habits and programming preferences.

Housewives and children

1.          Which is your favorite t.v Channel

2.          Approx how many hours you watch the t.v.

3.        Which are you favorite TV programmers

4.        Who handle the t.v remote mostly?

The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.  

New and aspiring members

1.      How was the experience of the drive?

2.      It was worthy or not?

3.      Will you recommend others also to join it?

 

 

 

 

 

Assignment B

Marks 10

Answer all questions.

  1. Develop a series of questions for determining the proportion of households with children under age 10 where child abuse takes place. Use the randomized response technique.

A.1 randomized response is a research method used in structured survey interview. It was first proposed by S. L. Warner in 19651 and later modified by B. G. Greenberg in 1969. It allows respondents to respond to sensitive issues (such as criminal behavior or sexuality) while maintaining confidentiality. Chance decides, unknown to the interviewer, whether the question is to be answered truthfully, or "yes", regardless of the truth.

For example, social scientists have used it to ask people whether they use drugs, whether they have illegally installed telephones, or whether they have evaded paying taxes.

The sensitive question is worded in two dichotomous alternatives, and chance decides, unknown to the interviewer, which one is to be answered honestly. The interviewer gets a "yes" or "no" without knowing to which of the two questions. For mathematical reasons chance cannot be "fair" (½ and ½). Let p be the probability to answer the sensitive question and EP the true proportion of those interviewed bearing the embarrassing property, then the proportion of "yes"-answers YA is composed as follows:

Transformed to yield EP:

Questionnaire:

Q.1 How many children do you have?

Q.2 How many are under the age of 10?

Q.3 Are parents literate?

Q.4 what is the profession of the parents?

Q.5 Does all the children’s go to Scholl?

Q.6 If not then is they working anywhere?

Q.7 Do any one in the family drink and smoke?

Q.8 Does any abusing in the family take place?

Q.9 Do you ever abuse or hit your child?

Example of randomized response technique.

  • Alternative 1: "Yes child abuse take place
  • Alternative 2: "No, Child abuse never takes place."

The interviewed will be asked to secretly throw a die and answer the first question only if they throw a 6, otherwise the second question (). The "yes"-answers are now composed of consumers who have thrown a 6 and non-consumers who have thrown a different number. Let the result be 75 "yes"-answers out of 100 interviewed (). Inserted into the formula you get

If all interviewed have answered honestly then their true proportion of consumers is 1/8 (= 12.5 %).

 

 

 

  1. A manufacturer would like to survey users to determine the demand potential for a new power press. The new press has a capacity of 500 tons and cost $225,000.It is used for forming products from lightweight ad heavyweight steel can be used by automobile, construction equipment and major appliance manufacturers.

 

  1. Identify the population and sampling frame that could be used.

 Ans A. The target population for this is the large scale industry who deals in steal and fabricators work.    Construction industry can also use this. There can be a questions like do have nay current power press? Are you using any press right now? What are the ongoing projects of your company and

What are the projects requirement for steel press?

 

  1. Describe how a simple random sample can be drawn using the identified sampling frame.

Ans. B. A simple random sample can be used while sampling questions frame. It will help to show the sample and to answer any query to the customers. It will also be a proof of work to shown.

 

  1. Could a stratified sample be used? If so, how?

Ans C. No stratified sample can not be used in this case.  Stratified sampling is a method of sampling from a population. But in this case we have to choose among the few selected industries.

 

  1. Could a cluster sample be used? If so, how?

Ans d. Yes cluster sample can be used in this case. Cluster sampling is a sampling technique used when "natural" groupings are evident in a statistical population. The technique works best when most of the variation in the population is within the groups, not between them

 

  1. Which sampling technique would you recommend? Why?

 Ans e. I will go with Systematic sampling. It is often used instead of random sampling. It is also called an Nth name selection technique. After the required sample size has been calculated, every Nth record is selected from a list of population members. As long as the list does not contain any hidden order, this sampling method is as good as the random sampling method. Its only advantage over the random sampling technique is simplicity. Systematic sampling is frequently used to select a specified number of records from a computer file.

 

 

                                                             

 

       Case Study

Questions:


Q1.) Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping the Nike management to make this decision. What kind of research should be undertaken?

Answer:-  

Yes, it should change its focus from celebrities to its product as we can see that the Nike Socks was a run away success in U.K and U.S. Marketing research will help Nike management to find out eh effectiveness of celebrities focused adds to product feature adds. Descriptive research should be undertaken as it gives a conclusive result.

 

 



Q2.) How would you describe the buying behavior of consumers with respect to athlete footwear?
Answer:
-

People buy things for obvious and hidden reasons. The importance of the product determines the amount of thought and effort into the purchase. For instance buying behavior of athletic footwear will be different for serious sports athletics and different for other consumers. Athletic footwear can be categorized into 3 types:


Athleisure = Casual athletic styles, canvas, suede, etc. Recreational Boots = Hunting, Fishing. Water boot etc.
Sports based = Golf, Basketball, Soccer etc. There are essential factors that consumers take into consideration before purchasing a new pair of Athleisure shoes. Stability—the shoes should have a balanced and secure feel throughout range of motion. Flexibility—the shoes should allow for a good degree of give at the base of the toes, providing smooth motion. Comfort—walking shoes should comprise contours and padding conformed closely to the feet, providing a snug fit at the heel and midfoot.

 

 

Q 3.)  Define the marketing research problem facing Nike, given the management decision problem you have identified? How can the internet be used to help Nike in conducting marketing research and in marketing its products?

        Answer:

       The marketing research problem facing by Nike, and problem identified

  • Determine the role that product characteristics, image, and other factors play in influential consumers choice of shoe brand
  • What is the market share of NIKE and its competitors.
  • What are the demographic and psychographic characteristics of consumers who are concerned with the image.
  • What are the demographic and psychographic characteristics of consumers who are concerned with the product characteristics.

       The internet be used to help Nike in conducting marketing research and in marketing its products?

  • Internet survey can be done asking the recommendation from the consumers
  • The product innovation idea, new strategies, any demerit of the existing product can be asked through E-mails, websites,    Questionnaire.
  • Through internet the responses could be much faster and the rate of error can be much lesser

 

                                                      

 

 

 

    ANSWERS OF MULTIPLE QUESTIONS:

 Assignment  C

  1. The respondent´s perceptions that their identities will not be discerned by the interviewer or the researcher--

Options                     

  1. Social desirability
  2. Critical request 
  3. Perceived anonymity 
  4. Non response bias

  

  1. Observation bias for mechanical observation-- 

Options                     

  1. Low 
  2. High 
  3. Medium
  4. Extremely high 
  1. Pretest-Posttest Control Group is which type of Experimental design?

 Options                     

  1. Pre-experimental
  2. Quasi experimental 
  3. True experimental 
  4. Statistical

 

  1. The process of correcting data to reduce them to the sample scale by subtracting the sample mean and dividing by the standard deviation-- 

Options                    

  1. Generalization
  2. Scale transformation
  3. Standardization 
  4. Variable re – specification

 

  1. Scale intervals can be used for--

Options                     

  1. Family lifestyle 
  2. Age 
  3. Occupation 
  4. Sampling

 

  1. The process of recognizing and noting people-- 

Options                     

  1. Direct observation method
  2. Experimental method 
  3. Attitude research 
  4. Data gathering

  

  1. Descriptive research is a type of- 

Options                 

  1. Exploratory Research
  2. Attitude research 
  3. Conclusive research 
  4. Experimental research

 

  1. What is meant by value of research information

Options                   

  1. How valuable the data is for the client
  2. cost benefit analysis of the data
  3. Information collected from various sources
  4. Total time collected in gathering information

 

 

  1. The efficiency of OTC products is checked by-- 

Options                    

  1. Retailers only 
  2. Consumers only 
  3. Manufacturers only 
  4. Distributors only

 

  1. An extraneous variable involving changes in the; measuring instrument or in the observers or scores themselves-- 

Options                     

  1. Interactive testing effect
  2. Instrumentation 
  3. Statistic 
  4. Sampling

 

11._____may be broadly classified as exploratory or conclusive.  

Options                     

  1. Job design
  2. Longitudinal design 
  3. Cross-sectional design 
  4. Research design

  

  1. The time which a respondent takes before answering the question-- 

Options                     

  1. Response error
  2. Response Latency 
  3. Verbal models 
  4. Voice pitch analysis 

 

  1. An extraneous variable attributable to the loss of test units while the experiment is in process-- 

Options                     

  1. Interactive testing effect 
  2. Instrumentation 
  3. Statistic 
  4. Mortality

 

  1. Which one of these is a Market Research Firm? 

Options                     

  1. PWC 
  2. Ernst and Young 
  3. AC Nielsen 
  4. Voltas

 

  1. A focus group technique using a telecommunication network is called-- 

Options                     

  1. Telephonic group 
  2. Telephonic interview 
  3. Tele session group
  4. Mortality    

 

  1. In Exploratory research design the methods used are-         
  1. Expert surveys
  2. Pilot surveys 
  3. Qualitative research 
  4. all of them

 

  1. The research methodology which provides insights and understanding to the problem is-- 

Options                     

  1. Causal research 
  2. Descriptive research 
  3. Exploratory research 
  4. all of them

 

 

  1. When is the transcribing process of data preparation irrelevant? 

Options                     

  1. CAPI 
  2. Mall panel 
  3. In home interview 
  4. all of them

 

  1. A scale for measuring attitudes that consists of a single adjective in the middle of an even-numbered range of values, from -5 to +5, without a neutral point, is--

Options                  

  1. Semantic differential scale 
  2. Likert scale
  3. Continuous rating scal 
  4. Staple scale

 

  1. Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients is-- 

Options                     

  1. Customized services
  2. Syndicated services
  3. Field services 
  4. all of them

 

 

  1. Which is a type of limited services? 

Options                   

  1. Analytical services
  2. Customized services 
  3. Standardized services 
  4. Internet services

 

  1. Types of syndicated services-- 

Options                    

  1. Purchase panel 
  1. Tracking data 
  1. Audit services
  2. all of them

  

  1. The research design which is used to obtain the evidence of cause and effect relationship is-- 

Options                     

  1. Exploratory research 
  1. Descriptive 
  1. Cause and effect
  2. Cross-sectional

  

  1. What is list of all units/observations is known as? 

Options                     

  1. Sampling frame 
  1. Sampling size
  2. Parameter 
  1. Statistics

 

  1. Promotion of cable TV affects the health of a child 1) strongly agrees 2) agree 3) disagree 4) strongly disagree 5) undecided is an example of-- 

Options          

  1. Ordinal scale
  2. Summated scale
  3. Nominal scale
  4. Arbitrary scale

  

  1. Multiple choice questions for which usually only two responses are given such as: yes -no, male- female is termed as- 

Options                 

  1. Open-ended questions
  2. Multiple choice questions
  3. Dichotomous questions
  4. Unstructured questions

  

  1. The summary description of a fixed characteristic or measure of a target population is known as--

Options                  

  1. Parameter
  2. Precision
  3. Statistic
  4. Quota

 

  1. Which of the following is a technique of exploratory research design?

Options                   

  1. Focus group interviews
  2. Simulation
  3. Secondary data
  4. Interrogation of respondents

  

  1. Which of the following techniques is commonly used in social science research

Options               

  1. Deliberate sampling
  2. Multistage sampling
  3. Cluster sampling
  4. Systematic sampling

 

  1. Ranking of a team can be done with the help of--:

Options                     

  1. Ratio scale
  2. Interval scale
  3. Ordinal scale
  4. Nominal scale

 

  1. What is the degree of freedom for F-test?

Options          

  1. n-k-2
  2. n
  3. n-k
  4. n-k-1

 

  1. Which of the following is the source of secondary data

Options              

  1. Mail interviews
  2. Focus groups
  3. Delphi technique
  4. Sales records

 

  1. What is another name for single cross-sectional designs? 

Options                

  1. Longitudinal designs
  2. Sample survey design techniques
  3. Projective techniques
  4. Causal design

  

  1. Questions to which the respondents can answer in their own words are--

Options                

  1. Dichotomous questions
  2. Unstructured questions
  3. Structured questions
  4. None of the above

  

  1. Number of units to be included in the study is called--

Options             

  1. Sampling frame
  2. Sampling
  3. Sample size 
  4. Sampling unit

 

  1. Technique used to motivate respondents to enlarge on, clarify or explain their answers--

Options                

  1. Interviewing
  2. Sampling
  3. Probing
  4. Questioning

 

  1. Non-metric data can be measured on--

Options                

  1. Interval
  2. Nominal or ordinal scale
  3. Ratio scale
  4. None of the above

 

  1. Which of the following represents the middle value when the data is arranged in the ascending or descending order

Options                   

  1. Mode
  2. Median
  3. Mean
  4. Average

 

  1. Story - telling is an example of -

Options                

  1. Delphi technique
  2. Observational methods
  3. Depth interviews
  4. Projective technique

 

 

40."A Local radio station asks people to call in and express their reactions to some controversial issues "is an example of--         

Options         

  1. Judgment sample
  2. Convenience sample
  3. Quota sample
  4. Probabilistic sample

 

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